Chose Customer.io
Customer is much more flexible and enables a greater amount of personalization.
Product | Rating | Most Used By | Product Summary | Starting Price |
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Customer.io | Small Businesses (1-50 employees) | Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year. | $100 per month | |
Litmus | N/A | As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent. | $99 per month |
Customer.io | Litmus | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
Additional Details | Essentials: For startups and small teams engaging customers on their mobile and web apps. - Up to 5,000 profiles*, Send Emails, Push, In-App, and SMS, Visual Workflow Builder, Segmentation, Two Workspaces, Email Support, Customer Community Premium: For high-growth companies looking for greater control over their messaging outcomes. - Everything in Essentials, Custom Data + Message Volume, Premium Product Features, Additional Workspaces, 90-day Onboarding Program, Premium Email & Chat Support, Managed Deliverability, Dedicated IPs, Parcel Pro Licenses, HIPAA Compliance Enterprise: For at-scale companies looking to create world-class customer experiences. - Everything in Premium, Managed Infrastructure*, Customer Success Manager, Quarterly Success Reviews, Technical Account Manager*, Audit Logging & Data Governance*, Parcel Business Licenses, Migration Support*, *Available by consultation. | Litmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans. | ||||||||||||||
More Pricing Information |
Customer.io | Litmus | |
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Considered Both Products | Customer.io | Litmus |
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Email & Online Marketing |
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Pre-Send Testing |
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Customer.io | Litmus | |
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Small Businesses | Simplify360 Score 7.8 out of 10 | Mad Mimi Score 10.0 out of 10 |
Medium-sized Companies | Bright Pattern Contact Center Score 10.0 out of 10 | VerticalResponse Score 10.0 out of 10 |
Enterprises | Conversica Score 9.5 out of 10 | Emma by Marigold Score 8.6 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Customer.io | Litmus | |
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Likelihood to Recommend | 9.8 (8 ratings) | 9.2 (308 ratings) |
Likelihood to Renew | - (0 ratings) | 9.7 (22 ratings) |
Usability | - (0 ratings) | 9.8 (18 ratings) |
Availability | - (0 ratings) | 9.1 (6 ratings) |
Performance | - (0 ratings) | 7.4 (6 ratings) |
In-Person Training | - (0 ratings) | 9.0 (1 ratings) |
Online Training | - (0 ratings) | 8.2 (2 ratings) |
Implementation Rating | - (0 ratings) | 9.0 (10 ratings) |
Configurability | - (0 ratings) | 8.7 (4 ratings) |
Ease of integration | - (0 ratings) | 10.0 (2 ratings) |
Product Scalability | - (0 ratings) | 8.6 (6 ratings) |
Vendor post-sale | - (0 ratings) | 9.1 (4 ratings) |
Vendor pre-sale | - (0 ratings) | 9.2 (3 ratings) |
Customer.io | Litmus | |
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Likelihood to Recommend | Customer.io | Litmus Software |
Pros | Customer.io | Litmus Software |
Cons | Customer.io | Litmus Software |
Likelihood to Renew | Customer.io No answers on this topic | Litmus Software |
Usability | Customer.io No answers on this topic | Litmus Software |
Reliability and Availability | Customer.io No answers on this topic | Litmus Software |
Performance | Customer.io No answers on this topic | Litmus Software |
In-Person Training | Customer.io No answers on this topic | Litmus Software |
Online Training | Customer.io No answers on this topic | Litmus Software |
Implementation Rating | Customer.io No answers on this topic | Litmus Software |
Alternatives Considered | Customer.io | Litmus Software |
Scalability | Customer.io No answers on this topic | Litmus Software |
Return on Investment | Customer.io | Litmus Software |
ScreenShots | Customer.io Screenshots | Litmus Screenshots |