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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    D&B Credit Insights

    Score7.6 out of 10
    N/ADun and Bradstreet's Credit Insights is for any small business owner who wants to know their business’s credit, offering real-time alerts when there are changes to business scores and ratings so the user can quickly spot potential issues and act fast. Strong business credit scores may not only help secure favorable financing terms and attract potential investors, but it may also signal reliability and trustworthiness to interested suppliers, partners, and customers.

    $49

    per month

    Lead Forensics

    Score9 out of 10
    N/AUK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A
    Pricing
    D&B Credit InsightsLead Forensics
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    D&B Credit InsightsLead Forensics
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    D&B Credit InsightsLead Forensics
    Considered Both Products
    Dun Bradstreet
    No answer on this topic
    Lead Forensics
    No answer on this topic
    Key User Insights
    Would buy again
    80%
    Would buy again
    24 Answers
    91%
    Would buy again
    94 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    19 Answers
    93%
    Delivers good value for the price
    82 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    28 Answers
    94%
    Happy with the feature set
    97 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    21 Answers
    91%
    Lived up to sales and marketing promises
    69 Answers
    Implementation went as expected
    83%
    Implementation went as expected
    19 Answers
    91%
    Implementation went as expected
    74 Answers
    Features
    D&B Credit InsightsLead Forensics
    Financial Research
    Comparison of Financial Research features of D&B Credit Insights and Lead Forensics
    Feature
    D&B Credit Insights
    6.7
    27 Ratings
    9% below category average
    Lead Forensics
    -
    Ratings
    Private Company Data6.525 Ratings00 Ratings
    Industry-Specific Information7.023 Ratings00 Ratings
    Independent Research Access6.021 Ratings00 Ratings
    M&A Analysis6.617 Ratings00 Ratings
    Supply Chain Data6.621 Ratings00 Ratings
    ESG Data6.318 Ratings00 Ratings
    Credit Ratings Reports7.726 Ratings00 Ratings
    Macroeconomic News6.619 Ratings00 Ratings
    Search Tools7.224 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of D&B Credit Insights and Lead Forensics
    Feature
    D&B Credit Insights
    -
    Ratings
    Lead Forensics
    8.6
    89 Ratings
    6% above category average
    Lead Conversion Tracking00 Ratings8.176 Ratings
    Bounce Rate Measurement00 Ratings8.263 Ratings
    Device and Browser Reporting00 Ratings8.572 Ratings
    Pageview Tracking00 Ratings8.982 Ratings
    Event Tracking00 Ratings8.565 Ratings
    Reporting in real-time00 Ratings8.976 Ratings
    Referral Source Tracking00 Ratings8.677 Ratings
    Customizable Dashboards00 Ratings8.981 Ratings
    Best Alternatives
    D&B Credit InsightsLead Forensics
    Small Businesses
    No answers on this topic
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    S&P Capital IQ
    Score7.5 out of 10
    Siteimprove
    Score9.1 out of 10
    Enterprises
    S&P Capital IQ
    Score7.5 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    D&B Credit InsightsLead Forensics
    Likelihood to Recommend
    7.5
    (30 ratings)
    8.9
    (112 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    -
    (0 ratings)
    Usability
    7.5
    (18 ratings)
    8.9
    (94 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    9.1
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (1 ratings)
    9.1
    (4 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    D&B Credit InsightsLead Forensics
    Likelihood to Recommend
    Dun Bradstreet
    D&B Credit Insights allows an organization to improve their credit score. It is great for companies who already have established credit terms but may not have kept up with improving their D&B scores. Small companies may find D&B Credit Insights challenging because it requires established credit relationships with vendors. It can be challenging to have D&B approve your documentation as a small business.
    Incentivized
    Read full review
    Lead Forensics
    In my opinion, Lead Forensics is good for companies promoting a high-value ticket product on their website. If they are looking to maximize the results of their platform, LF is a good fit for their digital marketing strategy. If they are pushing a low-to-medium-ticket product, there is a higher risk that the platform will not be as relevant, because all the parts related to re-marketing and similar stuff can be done directly with Google tools, which are available to everyone.
    Read full review
    Pros
    Dun Bradstreet
    • Tells you if businesses pay their bills: They're really good at providing reports that show how reliably a company pays its debts. This helps you decide if you can trust them as customers or partners.
    • They have tools that give you detailed information about businesses, making it easier to find potential customers for what you sell.
    Incentivized
    Read full review
    Lead Forensics
    • Lead Forensics helps us see which companies are visiting our site, even if they don’t fill out a form. This gives us a chance to reach out to businesses that are already showing interest but might not have contacted us yet.
    • Instead of cold-calling random prospects, we can see which pages a company has viewed and how often they return. This helps us tailor our conversations based on what they’re actually interested in.
    • The Lead Forensics support team has been great whenever we’ve had questions. They’re quick to respond and always ready to help, whether it’s troubleshooting an issue or offering advice on how to get the most out of the platform.
    Read full review
    Cons
    Dun Bradstreet
    • Using the correct personal credit score. My score is not right and won't allow me to change it.
    • Have more financial options available for businesses that actually need funding. The requirements state we need to make a certain large amount in order to be approved for funds.
    • New and slow growing businesses should have business lives of credit automatically.
    Incentivized
    Read full review
    Lead Forensics
    • Better updates on companies' current names. Often if a company was a different company years ago it still says the old company name which is confusing.
    • Better identifying the correct location. Sometimes it seems like that the location coming up is the wrong location.
    • Giving a better understanding of how they got to the website would help too. Often is says "direct" but I would like to know if it was via a link from an email or what
    Read full review
    Likelihood to Renew
    Dun Bradstreet
    Best product I've tried
    Incentivized
    Read full review
    Lead Forensics
    No answers on this topic
    Usability
    Dun Bradstreet
    The usability is good but could be better in my opinion. Once you login, the dashboard is great to quickly view things but they could have a better login experience. Overall, I think the usability is fine though as they provide a bunch of information that you can view quickly and easily.
    Incentivized
    Read full review
    Lead Forensics
    It is just a brilliant piece of software, and I discover more and more every time I meet with my account manager. The company missed a trick when it was first set up, as I believe they only used it to see who was looking at the site, but it can do so much more, and we would not be without it now. We have used it in relation to a cold-call campaign with Paragon to drive sales, but ultimately drilled down into who was coming to the site and whether they were our ideal customer.
    Read full review
    Reliability and Availability
    Dun Bradstreet
    It's always available
    Incentivized
    Read full review
    Lead Forensics
    No answers on this topic
    Performance
    Dun Bradstreet
    Yes very fast load, accurate insights and breaks down details to help it's great
    Incentivized
    Read full review
    Lead Forensics
    No answers on this topic
    Support Rating
    Dun Bradstreet
    Very friendly and efficient
    Incentivized
    Read full review
    Lead Forensics
    Top support from the Lead Forensics team. They take time to understand your business specifications, they make sure your needs are fulfilled, they show the new assets of the platform. The rythm for the business review is very flexible. You can access a live chat at any time. A lot of tutorials help you to deepen your skills in using the platform for your busines.
    Read full review
    Implementation Rating
    Dun Bradstreet
    Very easy and understandable
    Incentivized
    Read full review
    Lead Forensics
    No answers on this topic
    Alternatives Considered
    Dun Bradstreet
    I would say that D&B Credit Insights in comparable to Equifax Credit Risk and Experian Credit Risk. There is very little that set each apart as all provide vague information related to the credit of your business. All of them lack any specific recommendations for a business owner to improve their business credit standing.
    Incentivized
    Read full review
    Lead Forensics
    I’ve used SalesIntel primarily for contact data, but I haven’t explored its web tracking features. What sets Lead Forensics apart is how quickly it delivers actionable insights from site visits. It helps me identify engaged accounts and prioritize follow-up without extra effort. For our needs, Lead Forensics offered a more immediate impact on sales productivity and customer engagement.
    Incentivized
    Read full review
    Scalability
    Dun Bradstreet
    Very easy and accurate information
    Incentivized
    Read full review
    Lead Forensics
    No answers on this topic
    Return on Investment
    Dun Bradstreet
    • Being able to secure favorable terms for business financing has a huge impact on my business. Before building my business credit I had to rely solely on my personal credit and provide a personal guarantee. Now my business is separate and has its own business scores.
    • Previously I had to utlize MCA loans and other short term, high interest loans, where now I can qualify for much more favorable terms, lower interest rates, and business credit cards with better perks.
    Incentivized
    Read full review
    Lead Forensics
    • We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
    • Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.
    Read full review
    ScreenShots

    D&B Credit Insights Screenshots

    Screenshot of D&B Credit Insights using Plaid to connect to a business accountScreenshot of D&B Credit Insights - All NotificationsScreenshot of D&B Credit Insights - Delinquency Score NotificationsScreenshot of D&B Credit Insights - Scores & Ratings

    Lead Forensics Screenshots

    Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of a view of which businesses are visiting a website, in real-time. Users can categorize visitors according to their stage in the sales pipeline and create actions based upon each visitor profile to commence further engagement, understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations, and review the contact information to commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.