TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Data Axle Genie

    Score2 out of 10
    N/AData Axle Genie (formerly Salesgenie) is a sales intelligence software solution offered by Infogroup.

    $99

    per month

    HG Insights Platform

    Score9.2 out of 10
    Enterprise companies (1,001+ employees)
    The HG Insights platform provides a view into global industries, markets, and companies allowing users to identify the most valuable opportunities and build strategies to maximize revenue and accelerate growth.N/A
    Pricing
    Data Axle GenieHG Insights Platform
    Editions & Modules
    Professional - Consumers
    $99
    per month
    Professional - Businesses
    $149.00
    per month
    360 Marketing - Consumers
    $149
    per month
    360 Marketing - Businesses
    $199.00
    per month
    Professional - Businesses & Consumers
    $199
    per month
    Team - Consumers
    $249
    per month
    360 Marketing - Businesses & Consumers
    $249
    per month
    Team - Businesses
    $299.00
    per month
    Team - Businesses & Consumers
    $349
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Data Axle GenieHG Insights Platform
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsDiscounts available for annual pricing.—
    More Pricing Information
    Community Pulse
    Data Axle GenieHG Insights Platform
    Considered Both Products
    Data Axle
    No answer on this topic
    HG Insights
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    41 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    28 Answers
    Happy with the feature set
    No answers on this topic
    98%
    Happy with the feature set
    40 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    93%
    Lived up to sales and marketing promises
    27 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    30 Answers
    Features
    Data Axle GenieHG Insights Platform
    Prospecting
    Comparison of Prospecting features of Data Axle Genie and HG Insights Platform
    Feature
    Data Axle Genie
    6.2
    6 Ratings
    22% below category average
    HG Insights Platform
    -
    Ratings
    Advanced search6.06 Ratings00 Ratings
    Identification of new leads8.06 Ratings00 Ratings
    List quality9.06 Ratings00 Ratings
    List upload/download7.06 Ratings00 Ratings
    Ideal customer targeting5.06 Ratings00 Ratings
    Load time/data access2.06 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Data Axle Genie and HG Insights Platform
    Feature
    Data Axle Genie
    7.0
    6 Ratings
    10% below category average
    HG Insights Platform
    9.1
    36 Ratings
    1% below category average
    Contact information7.06 Ratings00 Ratings
    Company information7.06 Ratings8.336 Ratings
    Industry information7.06 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Data Axle Genie and HG Insights Platform
    Feature
    Data Axle Genie
    4.7
    6 Ratings
    45% below category average
    HG Insights Platform
    -
    Ratings
    Lead qualification process4.06 Ratings00 Ratings
    Smart lists and recommendations3.06 Ratings00 Ratings
    Salesforce integration1.04 Ratings00 Ratings
    Company/business profiles7.06 Ratings00 Ratings
    Alerts and reminders7.04 Ratings00 Ratings
    Data hygiene6.05 Ratings00 Ratings
    Automatic data refresh7.05 Ratings00 Ratings
    Tags1.06 Ratings00 Ratings
    Filters and segmentation6.06 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Data Axle Genie and HG Insights Platform
    Feature
    Data Axle Genie
    1.0
    4 Ratings
    153% below category average
    HG Insights Platform
    -
    Ratings
    Sales email templates1.04 Ratings00 Ratings
    Append emails to records1.04 Ratings00 Ratings
    Financial Research
    Comparison of Financial Research features of Data Axle Genie and HG Insights Platform
    Feature
    Data Axle Genie
    -
    Ratings
    HG Insights Platform
    8.3
    34 Ratings
    2% above category average
    Industry-Specific Information00 Ratings8.529 Ratings
    Search Tools00 Ratings8.130 Ratings
    Market Research
    Comparison of Market Research features of Data Axle Genie and HG Insights Platform
    Feature
    Data Axle Genie
    -
    Ratings
    HG Insights Platform
    8.1
    36 Ratings
    0% below category average
    Competitor Research00 Ratings7.933 Ratings
    Market Insights and Reports00 Ratings8.334 Ratings
    Best Alternatives
    Data Axle GenieHG Insights Platform
    Small Businesses
    Owler
    Score9.7 out of 10
    No answers on this topic
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Comscore Ad Metrix
    Score8 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Sprinklr Insights
    Score7.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Data Axle GenieHG Insights Platform
    Likelihood to Recommend
    7.0
    (6 ratings)
    9.2
    (43 ratings)
    Likelihood to Renew
    5.0
    (1 ratings)
    7.0
    (1 ratings)
    Usability
    10.0
    (1 ratings)
    8.6
    (41 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Data Axle GenieHG Insights Platform
    Likelihood to Recommend
    Data Axle
    If you are looking to enrich your existing database, Data Axel Genie isn't the easiest tool to use. I do like how the contacts are verified, however, you have to pay PER contact if you are enriching, and if you merged existing infrastructures, it's not as easy to clean out your database. And it is very costly for this company.
    Incentivized
    Read full review
    HG Insights
    If you're trying to find or build prompts for your team to get the data they need to make them go ahead. For example, we use it to find our accounts and prospects who are using voice agents. It was very valuable to get that information. So yeah, definitely you can use that.
    Incentivized
    Read full review
    Pros
    Data Axle
    • I liked the organization of the database it was easy to maneuver.
    • Search was fairly easy to maintain.
    • If you want to create a list of leads this will work. However, it is primarily for consumer leads not B2B.
    Incentivized
    Read full review
    HG Insights
    • It works great for seeing if the site or app for a company is hosted on AWS.
    • Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
    • It has a great google chrome plug-in.
    • UI/UX is modern and clean.
    Incentivized
    Read full review
    Cons
    Data Axle
    • We have a very specific industry and sometimes drilling down to these leads can be challenging. But with customer service, they have solved this for us.
    Read full review
    HG Insights
    • integration with SFDC could be better
    • Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
    • A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.
    Incentivized
    Read full review
    Likelihood to Renew
    Data Axle
    It was good when we had it but there definitely more softwares out there that provide more information, more current contact info and are much more user friendly
    Incentivized
    Read full review
    HG Insights
    We are using it to identifying Account that uses Support tool and it has been a huge game changer for our organization as it has helped Sales team when they are prospecting Accounts to target these Accounts with knowledge that gives them the edge to win the deal. Plus using it with clay integration is very helpful for us.
    Incentivized
    Read full review
    Usability
    Data Axle
    Easy to use and great customer service.
    Read full review
    HG Insights
    It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.
    Incentivized
    Read full review
    Support Rating
    Data Axle
    Spot on and always available.
    Read full review
    HG Insights
    No answers on this topic
    Alternatives Considered
    Data Axle
    Salesgenie seemed more intuitive and knowledgeable account manager that handled my account. He quickly assisted my company needs and made recommendations based on the information I provided him
    Incentivized
    Read full review
    HG Insights
    - Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense
    Incentivized
    Read full review
    Return on Investment
    Data Axle
    • Positive, I was able to generate about three more proposals a week
    • Positive nice organization to establish a call list
    • Nice structure, great way to target hot or cold leads. Great way to get your feet wet
    Incentivized
    Read full review
    HG Insights
    • I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
    • Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
    • Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.
    Incentivized
    Read full review
    ScreenShots

    HG Insights Platform Screenshots

    Screenshot of the welcome screen.Screenshot of the HG Insights Opportunity Generator.Screenshot of HG Insights' Market Analyzer, used to interactively explore and act on your total addressable market, competitive dynamics, and whitespace with speed and confidence.