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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Data.com (discontinued)

    Score6.9 out of 10
    N/ASalesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.N/A

    Influ2

    Score8.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Influ2 is a first person-based marketing platform, presenting a new approach to account-based marketing. The solution enables B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company boasts 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. Influ2 platform allows users…N/A
    Pricing
    Data.com (discontinued)Influ2
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Data.com (discontinued)Influ2
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Pricing is based on the number of people targeted by a client.
    More Pricing Information
    Features
    Data.com (discontinued)Influ2
    Prospecting
    Comparison of Prospecting features of Data.com (discontinued) and Influ2
    Feature
    Data.com (discontinued)
    6.9
    25 Ratings
    11% below category average
    Influ2
    -
    Ratings
    Advanced search6.523 Ratings00 Ratings
    Identification of new leads7.623 Ratings00 Ratings
    List quality7.424 Ratings00 Ratings
    List upload/download7.124 Ratings00 Ratings
    Ideal customer targeting6.422 Ratings00 Ratings
    Load time/data access6.425 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Data.com (discontinued) and Influ2
    Feature
    Data.com (discontinued)
    7.8
    24 Ratings
    1% above category average
    Influ2
    -
    Ratings
    Contact information7.924 Ratings00 Ratings
    Company information7.424 Ratings00 Ratings
    Industry information8.018 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Data.com (discontinued) and Influ2
    Feature
    Data.com (discontinued)
    7.0
    25 Ratings
    6% below category average
    Influ2
    -
    Ratings
    Lead qualification process8.917 Ratings00 Ratings
    Smart lists and recommendations6.713 Ratings00 Ratings
    Salesforce integration7.222 Ratings00 Ratings
    Company/business profiles7.422 Ratings00 Ratings
    Alerts and reminders6.114 Ratings00 Ratings
    Data hygiene5.623 Ratings00 Ratings
    Automatic data refresh7.114 Ratings00 Ratings
    Tags6.913 Ratings00 Ratings
    Filters and segmentation6.824 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Data.com (discontinued) and Influ2
    Feature
    Data.com (discontinued)
    7.6
    10 Ratings
    2% above category average
    Influ2
    -
    Ratings
    Sales email templates7.36 Ratings00 Ratings
    Append emails to records7.910 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Data.com (discontinued) and Influ2
    Feature
    Data.com (discontinued)
    -
    Ratings
    Influ2
    8.9
    2 Ratings
    20% above category average
    Automated routing and prioritization00 Ratings10.01 Ratings
    Customer interaction histories00 Ratings7.31 Ratings
    Engagement data tracking00 Ratings9.62 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Data.com (discontinued) and Influ2
    Feature
    Data.com (discontinued)
    -
    Ratings
    Influ2
    9.7
    2 Ratings
    30% above category average
    Ad campaign creation00 Ratings9.72 Ratings
    Display advertising00 Ratings10.01 Ratings
    Social advertising00 Ratings9.72 Ratings
    Ad reporting and analytics00 Ratings9.32 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Data.com (discontinued) and Influ2
    Feature
    Data.com (discontinued)
    -
    Ratings
    Influ2
    10.0
    1 Ratings
    34% above category average
    Behavioral visitor segmentation00 Ratings10.01 Ratings
    ABM sales intelligence00 Ratings10.01 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Data.com (discontinued) and Influ2
    Feature
    Data.com (discontinued)
    -
    Ratings
    Influ2
    10.0
    1 Ratings
    29% above category average
    Automated workflow & orchestration00 Ratings10.01 Ratings
    Best Alternatives
    Data.com (discontinued)Influ2
    Small Businesses
    Owler
    Score9.7 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    6sense
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Data.com (discontinued)Influ2
    Likelihood to Recommend
    6.9
    (25 ratings)
    9.7
    (4 ratings)
    Usability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Data.com (discontinued)Influ2
    Likelihood to Recommend
    Discontinued Products
    There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
    Incentivized
    Read full review
    Influ2
    We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
    • Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
    • Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
    Incentivized
    Read full review
    Influ2
    • We only spend money on targeting relevant people, our decision makers
    • We get to see who is engaging with our content and identify engaged prospects that our sales should go after
    • We had a noticeable drop of CPL under the guidance of Influ2 customer success
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
    • They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
    • Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
    Incentivized
    Read full review
    Influ2
    • No integration with Mailchimp.
    Incentivized
    Read full review
    Usability
    Discontinued Products
    Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
    Incentivized
    Read full review
    Influ2
    No answers on this topic
    Support Rating
    Discontinued Products
    Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
    Incentivized
    Read full review
    Influ2
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
    Incentivized
    Read full review
    Influ2
    When talking about specifically ABM INFLU2 ranks on first for me as it is easy to use and setup in accordance with other software. Also the leads generated are quality leads. Each campaign can be personalized and reports of each campaign give a detailed idea of how the campaign has performed.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • The positive impact is gaining more direct contact information for hiring managers.
    • Another positive factor is that it is completely free. You gain points for contact information when you add contact information.
    • Since it is a free resource, there are no real negative impacts.
    Incentivized
    Read full review
    Influ2
    • We are using Influ2 to generate demand, identify the most engaged contacts from the target audience and pass them to sales. Since we offer a variety of products, Influ2 also lets us identify buyer intent in a particular product and reach out to the prospect with the right value.
    Incentivized
    Read full review
    ScreenShots

    Influ2 Screenshots

    Screenshot of Building a custom audience.
Audiences are created by criteria or by uploading a list as a file, or by simply connecting a CRM systemScreenshot of Reviewing the audience.
The list can be viewed and any edits can be applied as needed.Screenshot of Uploading banners.
Banners in required dimensions can be added, and will be placed across Google Ads, LinkedIn, Facebook, Twitter, Yahoo, and other platforms.Screenshot of Uploading videos.
Videos in required dimensions can be added and will be shared across media platforms.Screenshot of Tracking engagement across all the campaigns.
Impressions, clicks, and visits of every person that has been reached across all the campaigns are tracked.Screenshot of Campaign performance.
Campaign engagements are monitored from a dashboard.