Data.com vs Klue

• Data.com is appealing because it's affordable. You might need to purchase a few contacts to get rolling, but once you're able to add some yourself and gain additional points, it can very rewarding to "earn" additional contacts by submitting some of your own.
• There is a wide range of search terms available to narrow down your list by name, region, company name, and others.
• Easy "add contacts" function, and a template to add a large number of them at once.

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• Gathering publicly available intelligence - news, blogs, reports, etc.
• Organizing intel into customized, meaningful buckets by the competitor.
• Creating useful battle cards for sales.
• Capturing news and info as you come across it online.

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• If it provided more details about the company it would be great- information such as employee size or software used would be great.
• The ability to add a contact with just a number would be great- sometimes you don't have an address.
• It would be helpful to be notified when a contact you have "purchased" has been changed/updated.

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• Doesn't currently capture reviews (like this one).
• Battle card templates are limited.
• Push alerts when changes occur on tracked pages.

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• It does an excellent job of creating a more complete picture of an account and key contacts.
• Helps clarify the key contacts. Sometimes all you get is a mumbled name on a call that might be very important. Data.com allows for a quick search and identification of the contact that would have been lost otherwise.
• Even helped us begin sending marketing assets to customers of our partners that share a need overlap.

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• Helped navigate competitive sales opportunities and deflect objections while laying landmines of our own.
• Given our deal size, the payback/ROI is virtually instant.
• The entire company is more in tune with the competitive landscape.

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