Datameer vs. SMARTe Data Platform

Datameer is a great tool if someone is capable of keeping the most recent version of the tool up to date along with the most recent version of the distribution of Hadoop. The tool is easy to support but it must have someone who can run the back end processes

1. SMARTe was purchased to serve three purposes. To to act as a secondary source of enrichment to another product. Our lead qualification processes rely on accurate data being populated and enriched. SMARTe boosts our enrichment rate by 20% in some areas vs our other supplier. We performed this analysis during renewal which confirmed their complimentary functionality in this area. From this point of view it runs silently in the background without maintenance making it perfect for our needs.
2. The ability to correctly classify free Text job titles into segmentable values. Most enrichment platforms will provide values with a job title they provide which is ok, but SMARTe will categorise any title we send regardless of if they match the contact. This has a large impact to how we can successfully make use of our data from segmentation to Lead Scoring.
3. New contacts - we have two options here, download straight from their humungous dataset using the filters provided (including being able to upload accounts to match). Or, use their bespoke service which ranges from desk based research to GDPR compliant phone qualifies contacts. One area that could improve is the integration with HubSpot. A robust API means we have managed to integrate, but Native integration would be preferred.

• It leverages scalability, flexibility and cost-effectiveness of hadoop to deliver an end-user focused analytic platform for big data without involvement of IT.
• It overcomes Hadoop`s complexity by providing GUI interface with pre-built functions across integration, analytics and data visualization .
• Excel feature is awesome for business users which is already provided by Datameer.
• Using datameer now user can do smart analytic using Decision Trees, Column dependency and recommendation.
• Recently HTML5 inclusion is making application to available on a wider range of devices, including the iPad and other mobile devices which does not support Flash.
• It can be used in premise or in a cloud computing environment.
• Wizard-based data integration designed for IT and business users to schedule and do transformation of large sets of structured, semi-structured and unstructured data without any knowledge of Hadoop ecosystem.

• Unlocking Phone Number from a contact
• Unlocking Email from a contact
• Tracking the relevant role within the company
• Understanding companies organization

Incentivized

• Concentration issues are possible while using a lot of tabs at once.
• In most cases, the length of a tutorial video is excessive.
• A more condensed design is certainly a viable option.

Incentivized

• UI could be better.
• Automate the product buying experience.

Employees with intermediate SQL and Hive knowledge can generate reports faster than using Datameer . It does have visualization tool but I don't think it is anything that cannot be accomplished by importing the data in Excel

Easy to use for most things, starts to require some planning as your projects get more complex.

Pricing, support, and ease of use. We plan to scale up our data over the net few years and Datameer gives us all the things we need in one tool. Handles large transformations quickly and works with all the cloud data warehouses.

Datameer's per-user pricing sealed the deal for us as we plan to transfer much more data over the next few years. We looked at Fivetran but the usage pricing discourages growth. We also looked at Informatica but it was too expensive and didn't work as well with other BI tools like Datameer does.

We use them to compliment each other, there are areas that Clearbit provides matches that SMARTe does not and visa versa. This applies at both a contact and an account level. Where SMARTe really stands out (for me) is the ability to classify any provided Job Title. This really has dramatic impact to our processes. Clearbit does have a native integration that offers data refresh.

• We have not been able to reach our business objectives just yet.
• Hadoop its a hard sell in most companies still.
• Legacy skills are still highly on demand and as long as an easier path leverage SQL for example is available, it would be hard to gain more adoption.

Incentivized

• More contacts available
• Increased response rate thanks to more way to reach out
• Increased conversion rate

Incentivized