Datameer is being used by our my organization as a Big Data BI tool on top of our Hadoop Cluster along with Hive, Impala, Pig, and HBase. It helps non-technical analysts to gain the power of running high power analytics on large data sets. It simplifies the SQL or scripting languages used in the Apache/Cloudera tools into a user GUI which supports almost 200 built-in functions and holds endless possibilities with the support of custom functions. Datameer also has the ability to import PMML models from SAS and other tools and create custom functions from these imports. Datameer is used across the whole organization and is growing on many analyst as the next up and coming analytical tool.