What users are saying about
51 Ratings
6 Ratings
51 Ratings
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Score 8 out of 100
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

Datanyze

Datanyze can be a useful tool for understanding your market. You're able to use Datanyze to see how many people are using your technology as well as who is using your competitors. Receiving alerts on who is adding and dropping you vs your competitors is always helpful. It's a tool that can potentially give back as much as you put in.
Anonymous | TrustRadius Reviewer

KickFire

For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
Nick Ezzo | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Datanyze
7.3
KickFire
8.5
Advanced search
Datanyze
7.1
KickFire
Identification of new leads
Datanyze
6.7
KickFire
9.0
List quality
Datanyze
7.4
KickFire
8.0
List upload/download
Datanyze
7.5
KickFire
8.0
Ideal customer targeting
Datanyze
8.2
KickFire
Load time/data access
Datanyze
7.1
KickFire
9.0

Sales Intelligence Data Standards

Datanyze
8.8
KickFire
7.3
Contact information
Datanyze
7.6
KickFire
6.0
Company information
Datanyze
9.4
KickFire
8.0
Industry information
Datanyze
9.4
KickFire
8.0

Data Augmentation & Lead Qualification

Datanyze
8.7
KickFire
8.0
Lead qualification process
Datanyze
7.8
KickFire
Smart lists and recommendations
Datanyze
6.9
KickFire
Salesforce integration
Datanyze
8.7
KickFire
8.0
Company/business profiles
Datanyze
9.3
KickFire
8.0
Alerts and reminders
Datanyze
7.2
KickFire
Data hygiene
Datanyze
9.7
KickFire
Automatic data refresh
Datanyze
9.2
KickFire
8.0
Tags
Datanyze
10.0
KickFire
Filters and segmentation
Datanyze
9.7
KickFire
8.0

Sales Intelligence Email Features

Datanyze
8.8
KickFire
Sales email templates
Datanyze
7.9
KickFire
Append emails to records
Datanyze
9.7
KickFire

Pros

Datanyze

  • Datanyze has vast coverage of the Android Playstore. It provides great insight on the technologies and categories of apps.
  • Datanyze allows its users to search practically every domain and find the different technologies that are implemented.
  • Datanyze has a Salesforce integration that allows for easy uploads.
  • The email validation tool is very accurate.
Anonymous | TrustRadius Reviewer

KickFire

  • De-anonymizes website activity at the account (company) level.
  • Identifies net new target accounts.
  • Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
  • Gives great daily insight on watchlists you've set up.
  • Delivers every possible de-anonymized visit with little filtering for accuracy.
  • More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
  • Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
Parker O'Very | TrustRadius Reviewer

Cons

Datanyze

  • Datanyze used to give really good data on specific person level. You could then look up prospects using the Chrome extension inside of LinkedIn. This made prospecting extremely easy and very efficient. Unfortunately, this no longer exists and it is much harder to do without their data.
  • I have found that sometimes the data inside of datanyze is not always current. When reaching out to companies they will mention that they were just testing a tool, not fully using it.
  • There are really no other places to push the data from Datanyze except for Salesforce. This makes it tough when using other tools or CRMs.
Adam Hanneman | TrustRadius Reviewer

KickFire

  • Some outdated information and your credits will be used
  • Credit package sizes are not very customizable
  • A tad pricy comapred to simillar prospecting tools I've seen
Alison Blakley | TrustRadius Reviewer

Likelihood to Renew

Datanyze

No score
No answers yet
No answers on this topic

KickFire

KickFire 9.0
Based on 1 answer
We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
Nick Ezzo | TrustRadius Reviewer

Usability

Datanyze

No score
No answers yet
No answers on this topic

KickFire

KickFire 9.0
Based on 1 answer
It was designed for people who are business users, not tech users.
Nick Ezzo | TrustRadius Reviewer

Reliability and Availability

Datanyze

No score
No answers yet
No answers on this topic

KickFire

KickFire 10.0
Based on 1 answer
We've never had any outages in the 7+ years using the system.
Nick Ezzo | TrustRadius Reviewer

Performance

Datanyze

No score
No answers yet
No answers on this topic

KickFire

KickFire 9.0
Based on 1 answer
The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
Nick Ezzo | TrustRadius Reviewer

Support Rating

Datanyze

No score
No answers yet
No answers on this topic

KickFire

KickFire 8.0
Based on 1 answer
They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
Nick Ezzo | TrustRadius Reviewer

Online Training

Datanyze

No score
No answers yet
No answers on this topic

KickFire

KickFire 9.0
Based on 1 answer
The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
Nick Ezzo | TrustRadius Reviewer

Implementation Rating

Datanyze

No score
No answers yet
No answers on this topic

KickFire

KickFire 10.0
Based on 1 answer
Don't hesitate to contact VisiStat support. They are extremely helpful.
Nick Ezzo | TrustRadius Reviewer

Alternatives Considered

Datanyze

I've used products like Builtwith and Wappalyzer and neither compare to the level and organization of data within Datanyze. It's much more robust and easy to access. However, it isn't perfect and sometimes needs to be updated, or removed and re-installed simply for it to function
Zach DiFranza | TrustRadius Reviewer

KickFire

I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.
Parker O'Very | TrustRadius Reviewer

Scalability

Datanyze

No score
No answers yet
No answers on this topic

KickFire

KickFire 10.0
Based on 1 answer
We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
Nick Ezzo | TrustRadius Reviewer

Return on Investment

Datanyze

  • We did have a positive effect because after using it we were able to increase our conversion ratio by about 20-25%. Our revenue increased by about 12% after using it, which is a very good sign.
  • No negative impact as such, it's just that it's a bit expensive, but that was covered by our increased revenue.
Anshumali Mishra | TrustRadius Reviewer

KickFire

  • Faster lead conversion
  • Less time on LinkedIn trying to figure out DM (decision maker)
  • Increased employee efficiency
Alison Blakley | TrustRadius Reviewer

Screenshots

Pricing Details

Datanyze

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

KickFire

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Datanyze
9.0
KickFire
9.0

Likelihood to Renew

Datanyze
KickFire
9.0

Usability

Datanyze
KickFire
9.0

Reliability and Availability

Datanyze
KickFire
10.0

Performance

Datanyze
KickFire
9.0

Support Rating

Datanyze
KickFire
8.0

Online Training

Datanyze
KickFire
9.0

Implementation Rating

Datanyze
KickFire
10.0

Scalability

Datanyze
KickFire
10.0

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