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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Datanyze

    Score9 out of 10
    N/ADatanyze is a sales intelligence and lead generation solution. Data can be accessed right within Salesforce.N/A

    Nielsen Marketing Cloud

    Score7.6 out of 10
    N/ANeilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.N/A
    Pricing
    DatanyzeNielsen Marketing Cloud
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DatanyzeNielsen Marketing Cloud
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    DatanyzeNielsen Marketing Cloud
    Considered Both Products
    Datanyze
    No answer on this topic
    Nielsen
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    80%
    Would buy again
    4 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    No answers on this topic
    80%
    Happy with the feature set
    4 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    DatanyzeNielsen Marketing Cloud
    Prospecting
    Comparison of Prospecting features of Datanyze and Nielsen Marketing Cloud
    Feature
    Datanyze
    6.9
    18 Ratings
    11% below category average
    Nielsen Marketing Cloud
    -
    Ratings
    Advanced search6.716 Ratings00 Ratings
    Identification of new leads5.915 Ratings00 Ratings
    List quality7.316 Ratings00 Ratings
    List upload/download7.012 Ratings00 Ratings
    Ideal customer targeting7.917 Ratings00 Ratings
    Load time/data access6.516 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Datanyze and Nielsen Marketing Cloud
    Feature
    Datanyze
    8.6
    18 Ratings
    10% above category average
    Nielsen Marketing Cloud
    -
    Ratings
    Contact information7.316 Ratings00 Ratings
    Company information9.318 Ratings00 Ratings
    Industry information9.316 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Datanyze and Nielsen Marketing Cloud
    Feature
    Datanyze
    8.5
    17 Ratings
    13% above category average
    Nielsen Marketing Cloud
    -
    Ratings
    Lead qualification process7.611 Ratings00 Ratings
    Smart lists and recommendations6.08 Ratings00 Ratings
    Salesforce integration8.314 Ratings00 Ratings
    Company/business profiles9.716 Ratings00 Ratings
    Alerts and reminders6.010 Ratings00 Ratings
    Data hygiene9.914 Ratings00 Ratings
    Automatic data refresh9.311 Ratings00 Ratings
    Tags10.013 Ratings00 Ratings
    Filters and segmentation10.013 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Datanyze and Nielsen Marketing Cloud
    Feature
    Datanyze
    8.5
    1 Ratings
    13% above category average
    Nielsen Marketing Cloud
    -
    Ratings
    Sales email templates7.01 Ratings00 Ratings
    Append emails to records10.01 Ratings00 Ratings
    Data Collection
    Comparison of Data Collection features of Datanyze and Nielsen Marketing Cloud
    Feature
    Datanyze
    -
    Ratings
    Nielsen Marketing Cloud
    8.3
    6 Ratings
    2% above category average
    Collection of first-party data00 Ratings8.56 Ratings
    Collection of third-party data00 Ratings8.55 Ratings
    Access to Third-party Data Providers00 Ratings7.95 Ratings
    Data Classification
    Comparison of Data Classification features of Datanyze and Nielsen Marketing Cloud
    Feature
    Datanyze
    -
    Ratings
    Nielsen Marketing Cloud
    8.6
    6 Ratings
    4% above category average
    Audience taxonomy00 Ratings8.26 Ratings
    Tag Management00 Ratings8.25 Ratings
    Data Analysis Dashboard00 Ratings9.46 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Datanyze and Nielsen Marketing Cloud
    Feature
    Datanyze
    -
    Ratings
    Nielsen Marketing Cloud
    7.9
    5 Ratings
    1% below category average
    Data Transfer00 Ratings7.95 Ratings
    DSP integration00 Ratings7.95 Ratings
    DMP Analytics
    Comparison of DMP Analytics features of Datanyze and Nielsen Marketing Cloud
    Feature
    Datanyze
    -
    Ratings
    Nielsen Marketing Cloud
    8.6
    6 Ratings
    9% above category average
    Campaign Analytics00 Ratings8.56 Ratings
    Audience Analytics00 Ratings8.86 Ratings
    Best Alternatives
    DatanyzeNielsen Marketing Cloud
    Small Businesses
    Owler
    Score9.7 out of 10
    No answers on this topic
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Adobe Audience Manager
    Score8.2 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Adobe Audience Manager
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DatanyzeNielsen Marketing Cloud
    Likelihood to Recommend
    9.0
    (18 ratings)
    7.9
    (7 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    5.0
    (1 ratings)
    User Testimonials
    DatanyzeNielsen Marketing Cloud
    Likelihood to Recommend
    Datanyze
    Datanyze can be a useful tool for understanding your market. You're able to use Datanyze to see how many people are using your technology as well as who is using your competitors. Receiving alerts on who is adding and dropping you vs your competitors is always helpful. It's a tool that can potentially give back as much as you put in.
    Incentivized
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    Nielsen
    Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.
    Incentivized
    Read full review
    Pros
    Datanyze
    • Datanyze has vast coverage of the Android Playstore. It provides great insight on the technologies and categories of apps.
    • Datanyze allows its users to search practically every domain and find the different technologies that are implemented.
    • Datanyze has a Salesforce integration that allows for easy uploads.
    • The email validation tool is very accurate.
    Incentivized
    Read full review
    Nielsen
    • I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
    • It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
    • When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
    • Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
    Incentivized
    Read full review
    Cons
    Datanyze
    • Datanyze used to give really good data on specific person level. You could then look up prospects using the Chrome extension inside of LinkedIn. This made prospecting extremely easy and very efficient. Unfortunately, this no longer exists and it is much harder to do without their data.
    • I have found that sometimes the data inside of datanyze is not always current. When reaching out to companies they will mention that they were just testing a tool, not fully using it.
    • There are really no other places to push the data from Datanyze except for Salesforce. This makes it tough when using other tools or CRMs.
    Incentivized
    Read full review
    Nielsen
    • More segments need to be created as often as possible
    • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
    Incentivized
    Read full review
    Likelihood to Renew
    Datanyze
    No answers on this topic
    Nielsen
    I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.
    Incentivized
    Read full review
    Usability
    Datanyze
    No answers on this topic
    Nielsen
    Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
    Incentivized
    Read full review
    Support Rating
    Datanyze
    No answers on this topic
    Nielsen
    I am rating this as neutral due to having minimal interaction with them
    Incentivized
    Read full review
    Alternatives Considered
    Datanyze
    I've used products like Builtwith and Wappalyzer and neither compare to the level and organization of data within Datanyze. It's much more robust and easy to access. However, it isn't perfect and sometimes needs to be updated, or removed and re-installed simply for it to function
    Incentivized
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    Nielsen
    Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.
    Incentivized
    Read full review
    Return on Investment
    Datanyze
    • I'm able to make an extra $200 a month because of Datanyze.
    • In all honesty for what I do, you do not need to spend $10 a month on Datanyze. You can use the free version and it works just as well.
    Incentivized
    Read full review
    Nielsen
    • We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
    • We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.
    Incentivized
    Read full review
    ScreenShots