What users are saying about
2 Ratings
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Score 7.3 out of 100
4 Ratings
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Score 4.2 out of 100

Likelihood to Recommend

Definitive Healthcare

Definitive is very well suited when you need overall knowledge of an organization. I would not recommend using this specifically to enrich the database with contact records.
Anonymous | TrustRadius Reviewer

Synthio

I think Synthio is better suited to append your existing database, versus building new lists.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Definitive Healthcare
Synthio
8.3
Advanced search
Definitive Healthcare
Synthio
9.0
Identification of new leads
Definitive Healthcare
Synthio
8.0
List quality
Definitive Healthcare
Synthio
6.0
List upload/download
Definitive Healthcare
Synthio
8.0
Ideal customer targeting
Definitive Healthcare
Synthio
9.0
Load time/data access
Definitive Healthcare
Synthio
10.0

Sales Intelligence Data Standards

Definitive Healthcare
Synthio
7.3
Contact information
Definitive Healthcare
Synthio
8.0
Company information
Definitive Healthcare
Synthio
7.0
Industry information
Definitive Healthcare
Synthio
7.0

Data Augmentation & Lead Qualification

Definitive Healthcare
Synthio
7.8
Company/business profiles
Definitive Healthcare
Synthio
7.0
Data hygiene
Definitive Healthcare
Synthio
8.0
Automatic data refresh
Definitive Healthcare
Synthio
7.0
Filters and segmentation
Definitive Healthcare
Synthio
9.0

Sales Intelligence Email Features

Definitive Healthcare
Synthio
8.0
Append emails to records
Definitive Healthcare
Synthio
8.0

Pros

Definitive Healthcare

  • We can link information directly to Salesforce pages. Automatically updates on pages.
  • Gives specifics about organizations such as executives, size, revenue, etc.
Anonymous | TrustRadius Reviewer

Synthio

  • Extensive search filters
  • Email verification prior to download/charge
  • Helpful customer service who you can work directly with to pull lists. It's great to work with someone who can tell you exactly how many verified leads you could pull without having to use credits.
Anonymous | TrustRadius Reviewer

Cons

Definitive Healthcare

  • I have noticed they do not update C suite members often, so when trying to reach out to prospects, the information can be outdated.
Anonymous | TrustRadius Reviewer

Synthio

  • Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Definitive Healthcare

I use both. Definitive Healthcare is better when you need specific hospital and clinic names. ZoomInfo only gives you a local address but refers to each location as the health system name so hard to define where particular people are from.
Anonymous | TrustRadius Reviewer

Synthio

I feel similar about all of these list building/append services. There are good and bad aspects.
Anonymous | TrustRadius Reviewer

Return on Investment

Definitive Healthcare

  • Made it easy for us to define which companies we should be reaching out to.
  • Integration with Salesforce made accounts more efficient.
Anonymous | TrustRadius Reviewer

Synthio

  • Positive - We've been able to append records and add them to our targeted marketing campaigns.
  • Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
  • Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.
Anonymous | TrustRadius Reviewer

Pricing Details

Definitive Healthcare

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Synthio

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Definitive Healthcare
7.0
Synthio
8.0

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