Deltek GovWin IQ vs. Demandbase One

From a strategy and marketing perspective I get a ton of use out of Deltek. It is my go to tool for looking for relevant content as I help identify our strategy and sales pursuits. This tools gives good insight into future planning capabilities along with current opportunities and contracts that we should be considering. I could use more contacts in the federal space that are relevant to my business. I see a lot of non relevant but when it comes to the AEC area we need more focused point of contacts at federal sites

Incentivized

Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.

Incentivized

• Tracks Federal Agency solicitation activities, providing frequent updates and links to important websites and documents. This has allowed me to have one resource that truly saves me time in gathering important account info needed for planning and reporting!
• Webinars that provide budget and spending intel and actionable program information, both current and planned.
• Advanced training for professionals who have the desire to pull any type of contracting-related information across agencies. Users can go as deep into investigations as they need or desire.

Incentivized

• The Demandbase UI is user-friendly, easy to navigate and super intuitive.
• Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
• Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.

• Better filtering of opportunities
• More timely notification of opportunities
• A comprehensive view of government entity profile including contacts, contracts, vendors, rfp's, etc.

Incentivized

• Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
• The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
• It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
• Overall happy with the product

Incentivized

Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.

InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.

Seems to always work.

It's pretty fast.

We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.

She was fine, but we only had one session

Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.

We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.

Incentivized

Bloomberg does a better job with events in my sector. As far as ease of use, customer service I would go to Deltek GovWin IQ every time. I would like to see additional areas added that would increase my usage so I don't need to use multiple tools. Such as contacts and events

Incentivized

We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial

Incentivized

• For my business, Deltek GovWin IQ provides a 1-stop resource for IT-related information about my major accounts. This saves me a tremendous amount of time & effort researching my accounts, identifying potential partners, and searching for updates to the relevant solicitations to my business.

Incentivized

• Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
• Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
• A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.