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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    Drupal

    Score7.1 out of 10
    N/ADrupal is a free, open-source content management system written in PHP that competes primarily with Joomla and Plone. The standard release of Drupal, known as Drupal core, contains basic features such as account and menu management, RSS feeds, page layout customization, and system administration.N/A
    Pricing
    Demandbase OneDrupal
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Demandbase OneDrupal
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.—
    More Pricing Information
    Community Pulse
    Demandbase OneDrupal
    Considered Both Products
    Demandbase
    No answer on this topic
    Open Source
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    76%
    Would buy again
    13 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    88%
    Delivers good value for the price
    14 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    76%
    Happy with the feature set
    13 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    92%
    Lived up to sales and marketing promises
    12 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    87%
    Implementation went as expected
    13 Answers
    Features
    Demandbase OneDrupal
    Engagement
    Comparison of Engagement features of Demandbase One and Drupal
    Feature
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    Drupal
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and Drupal
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    Drupal
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and Drupal
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    Drupal
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and Drupal
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    Drupal
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and Drupal
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    Drupal
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    Security
    Comparison of Security features of Demandbase One and Drupal
    Feature
    Demandbase One
    -
    Ratings
    Drupal
    8.3
    74 Ratings
    1% above category average
    Role-based user permissions00 Ratings8.374 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Demandbase One and Drupal
    Feature
    Demandbase One
    -
    Ratings
    Drupal
    7.8
    69 Ratings
    0% below category average
    API00 Ratings7.364 Ratings
    Internationalization / multi-language00 Ratings8.260 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Demandbase One and Drupal
    Feature
    Demandbase One
    -
    Ratings
    Drupal
    6.5
    78 Ratings
    19% below category average
    WYSIWYG editor00 Ratings6.371 Ratings
    Code quality / cleanliness00 Ratings8.275 Ratings
    Admin section00 Ratings7.078 Ratings
    Page templates00 Ratings5.677 Ratings
    Library of website themes00 Ratings5.568 Ratings
    Mobile optimization / responsive design00 Ratings6.572 Ratings
    Publishing workflow00 Ratings6.776 Ratings
    Form generator00 Ratings6.672 Ratings
    Web Content Management
    Comparison of Web Content Management features of Demandbase One and Drupal
    Feature
    Demandbase One
    -
    Ratings
    Drupal
    6.6
    77 Ratings
    13% below category average
    Content taxonomy00 Ratings6.971 Ratings
    SEO support00 Ratings6.472 Ratings
    Bulk management00 Ratings6.467 Ratings
    Availability / breadth of extensions00 Ratings6.670 Ratings
    Community / comment management00 Ratings6.869 Ratings
    Best Alternatives
    Demandbase OneDrupal
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    6sense
    Score8.3 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneDrupal
    Likelihood to Recommend
    6.7
    (225 ratings)
    6.8
    (87 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    1.0
    (19 ratings)
    Usability
    6.6
    (94 ratings)
    6.9
    (20 ratings)
    Availability
    7.0
    (2 ratings)
    9.7
    (3 ratings)
    Performance
    7.3
    (2 ratings)
    8.9
    (2 ratings)
    Support Rating
    10.0
    (50 ratings)
    1.0
    (5 ratings)
    In-Person Training
    6.0
    (1 ratings)
    8.0
    (1 ratings)
    Online Training
    9.9
    (2 ratings)
    6.0
    (2 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    5.1
    (4 ratings)
    Ease of integration
    10.0
    (1 ratings)
    9.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (2 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Demandbase OneDrupal
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    Open Source
    If you want to set up a basic Not For Profit (NFP) Membership system and content base, Word Press is easier than Drupal. However, if you have specific needs that require a fair bit of customisation then Drupal is the best CRM available. If the webmaster is confident with PHP and SQL, Drupal allows a lot of creativity.
    Incentivized
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    Open Source
    • Drag and drop functionality is easy to use
    • Easy to switch between straight text and HTML content
    • Ability to easily have multiple environments so that pages can be built in b/c-stage before they are approved and published
    • Solid user experience where it's clear how to navigate the platform
    Incentivized
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    Open Source
    • This is not an easy CMS to work with if you don't have a good understanding of website development. It isn't "plug-and-play" like Wordpress or Shopify.
    • Over time, doing major updates to the system can be taxing, especially if you aren't well-versed enough in doing system updates in line with your "child" theme and code.
    • The CMS can become somewhat cumbersome with server resources if not carefully optimized while you build and customize it to your liking.
    Incentivized
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    Open Source
    The time and money invested into this platform were too great to discontinue it at this point. I'm sure it will be in use for a while. We have also spent time training many employees how to use it. All of these things add up to quite an investment in the product. Lastly, it basically fulfills what we need our intranet site to do.
    Read full review
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    Open Source
    As a team, we found Drupal to be highly customizable and flexible, allowing our development team to go to great lengths to develop desired functionalities. It can be used as a solution for all types of web projects. It comes with a robust admin interface that provides greater flexibility once the user gets acquainted with the system.
    Incentivized
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    Open Source
    Drupal itself does not tend to have bugs that cause sporadic outages. When deployed on a well-configured LAMP stack, deployment and maintenance problems are minimal, and in general no exotic tuning or configuration is required. For highest uptime, putting a caching proxy like Varnish in front of Drupal (or a CDN that supports dynamic applications).
    Read full review
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    Open Source
    Drupal page loads can be slow, as a great many database calls may be required to generate a page. It is highly recommended to use caching systems, both built-in and external to lessen such database loads and improve performance. I haven't had any problems with behind-the-scenes integrations with external systems.
    Incentivized
    Read full review
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    Open Source
    As noted earlier, the support of the community can be rather variable, with some modules attracting more attraction and action in their issue queues, but overall, the development community for Drupal is second to none. It probably the single greatest aspect of being involved in this open-source project.
    Incentivized
    Read full review
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    Open Source
    I was part of the team that conducted the training. Our training was fine, but we could have been better informed on Drupal before we started providing it. If we did not have answers to tough questions, we had more technical staff we could consult with. We did provide hands-on practice time for the learners, which I would always recommend. That is where the best learning occurred.
    Read full review
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    Open Source
    The on-line training was not as ideal as the face-to-face training. It was done remotely and only allowed for the trainers to present information to the learners and demonstrate the platform online. There was not a good way to allow for the learners to practice, ask questions and have them answered all in the same session.
    Read full review
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    Open Source
    Plan ahead as much you can. You really need to know how to build what you want with the modules available to you, or that you might need to code yourself, in order to make the best use of Drupal. I recommend you analyze the most technically difficult workflows and other aspects of your implementation, and try building some test versions of those first. Get feedback from stakeholders early and often, because you can easily find yourself in a situation where your implementation does 90% of what you want, but, due to something you didn't plan for, foresee, or know about, there's no feasible way to get past the last 10%
    Incentivized
    Read full review
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    Open Source
    Drupal can be more complex to learn, but it offers a much wider range of applications. Drupal’s front and backend can be customized from design to functionality to allow for a wide range of uses. If someone wants to create something more complex than a simple site or blog, Drupal can be an amazing asset to have at hand.
    Incentivized
    Read full review
    Scalability
    Demandbase
    No answers on this topic
    Open Source
    Drupal is well known to be scalable, although it requires solid knowledge of MySQL best practices, caching mechanisms, and other server-level best practices. I have never personally dealt with an especially large site, so I can speak well to the issues associated with Drupal scaling.
    Incentivized
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    Open Source
    • Given the endless possibilities that Drupal can have, we tend to have great support going on when we get a website launched
    • It has become much much faster and easier for us to launch a new project due to reusability
    • Configuration management in Drupal helps greatly with CI/CD, saves us costs
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot