TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    HeyReach

    Score9.2 out of 10
    N/AHeyReach is an automated LinkedIn outreach tool, used to automate 10+ step sequences using connection requests, messages, follow-ups, InMails, likes, and voice-notes. Outreach sequences can be customized with its workflow builder, and includes steps like automatic invites, messages, follow-ups, InMails, and like posting.

    $79

    per month per seat

    Pricing
    Demandbase OneHeyReach
    Editions & Modules
    No answers on this topic
    Per LinkedIn Seat
    $79
    per month per seat
    Special Agency Offer
    $799
    per month up to 50 accounts & 5 workspaces
    Offerings
    Pricing Offerings
    Demandbase OneHeyReach
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.—
    More Pricing Information
    Community Pulse
    Demandbase OneHeyReach
    Considered Both Products
    Demandbase
    No answer on this topic
    HeyReach
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    No answers on this topic
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    No answers on this topic
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    No answers on this topic
    Features
    Demandbase OneHeyReach
    Engagement
    Comparison of Engagement features of Demandbase One and HeyReach
    Feature
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    HeyReach
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and HeyReach
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    HeyReach
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and HeyReach
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    HeyReach
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and HeyReach
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    HeyReach
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and HeyReach
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    HeyReach
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Demandbase One and HeyReach
    Feature
    Demandbase One
    -
    Ratings
    HeyReach
    7.6
    2 Ratings
    1% below category average
    Lead nurturing automation00 Ratings6.52 Ratings
    Data quality management00 Ratings8.01 Ratings
    Automated sales alerts and tasks00 Ratings9.52 Ratings
    Automated follow-ups00 Ratings10.02 Ratings
    Lead segmentation and distribution00 Ratings4.01 Ratings
    Lead Management Integrations
    Comparison of Lead Management Integrations features of Demandbase One and HeyReach
    Feature
    Demandbase One
    -
    Ratings
    HeyReach
    8.7
    2 Ratings
    15% above category average
    Integrations with CRMs00 Ratings8.52 Ratings
    Integrations with data storage tools00 Ratings7.52 Ratings
    Integrations with lead automation tools00 Ratings10.01 Ratings
    Conversion Rate Optimization
    Comparison of Conversion Rate Optimization features of Demandbase One and HeyReach
    Feature
    Demandbase One
    -
    Ratings
    HeyReach
    8.5
    2 Ratings
    2% above category average
    KPI analytics00 Ratings9.52 Ratings
    Drop-off analytics00 Ratings8.02 Ratings
    A/B tests00 Ratings8.02 Ratings
    Form Building
    Comparison of Form Building features of Demandbase One and HeyReach
    Feature
    Demandbase One
    -
    Ratings
    HeyReach
    6.4
    2 Ratings
    26% below category average
    Conditional logic paths00 Ratings8.52 Ratings
    Form templates00 Ratings7.01 Ratings
    Mobile responsiveness00 Ratings3.01 Ratings
    Date picker00 Ratings6.01 Ratings
    File upload00 Ratings8.01 Ratings
    Dynamic content00 Ratings6.01 Ratings
    Best Alternatives
    Demandbase OneHeyReach
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Dealfront
    Score8.4 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Dealfront
    Score8.4 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneHeyReach
    Likelihood to Recommend
    6.7
    (225 ratings)
    9.0
    (2 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    -
    (0 ratings)
    Usability
    6.6
    (94 ratings)
    9.0
    (2 ratings)
    Availability
    7.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (50 ratings)
    -
    (0 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.9
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Demandbase OneHeyReach
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    HeyReach
    We use it for all of our LinkedIn outbound internally, and it only takes one employee to oversee. We have 5 senders, so something that would have previously taken a lot of coordination and education (writing SOPs, training the rest of the team, overseeing that they follow the process daily/weekly/monthly, etc.) is now handled by one person in a few hours every week. If you compare it to legacy, enterprise tools–it's a no brainer. For a fraction of the cost, you are getting the same (or significantly more) value and features, no complicated annual contract that ties you down. Not to mention that they have incredible customer service and content. I habitually speak with the founding team, have asked for features and then seen them in the product within days/weeks. You can't get that at any of the competitors.
    Incentivized
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    HeyReach
    • LinkedIn Outreach at Large Scale
    • Getting data from LinkedIn like people who interacted with the posts etc.
    • Reply to the prospects all at one place
    • Check the analytics for multiple accounts in one place
    • Manage multiple LinkedIn Account at a single place
    Incentivized
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    HeyReach
    • The master inbox could be improved (better hot keys, smoother experience)
    • Probably on the roadmap, but the ability to create sub-sequences
    Incentivized
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    HeyReach
    No answers on this topic
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    HeyReach
    It is a very good tool especially the way they are improving themselves, as I have been using this platform before they even launched properly, & they are giving the requested features as well. The only thing is that as they scale, they need to have a better customer support team to handle the issues
    Incentivized
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    HeyReach
    No answers on this topic
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    HeyReach
    No answers on this topic
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    HeyReach
    No answers on this topic
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    HeyReach
    No answers on this topic
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    HeyReach
    No answers on this topic
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    HeyReach
    No answers on this topic
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    HeyReach
    Many of the competitors aren't listed in TrustRadius. But there are dozens more. They are either very enterprise or quite new (small challenger companies). HeyReach makes the enterprise options look wildly pricey and unreasonable, and they stand out from the other challengers by their approach, content, and roadmap. I've used so many tools and HeyReach has definitely made its way into our standard rotation.
    Incentivized
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    HeyReach
    • It is good for ROI if you have multiple accounts to connect as it is very cheap
    • It is bad for ROI if you are looking to connect lesser accounts as there are better tools with same pricing at a smaller scale
    Incentivized
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot