Demandbase One vs. InsideView (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Demandbase One
Score 7.6 out of 10
Small Businesses (1-50 employees)
Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A
InsideView (discontinued)
Score 0.0 out of 10
N/A
InsideView was a sales intelligence solution acquired by Demandbase in 2021. Capabilities of the product are now a part of the Demandbase One platform.N/A
Pricing
Demandbase OneInsideView (discontinued)
Editions & Modules
No answers on this topic
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Offerings
Pricing Offerings
Demandbase OneInsideView (discontinued)
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
More Pricing Information
Community Pulse
Demandbase OneInsideView (discontinued)
Features
Demandbase OneInsideView (discontinued)
Engagement
Comparison of Engagement features of Product A and Product B
Demandbase One
6.0
46 Ratings
21% below category average
InsideView (discontinued)
-
Ratings
Automated routing and prioritization6.538 Ratings00 Ratings
Customer interaction histories6.542 Ratings00 Ratings
Syndicated content4.13 Ratings00 Ratings
Personalization6.239 Ratings00 Ratings
Engagement data tracking6.946 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Demandbase One
6.6
32 Ratings
15% below category average
InsideView (discontinued)
-
Ratings
Ad campaign creation7.330 Ratings00 Ratings
Display advertising7.030 Ratings00 Ratings
Contextual advertising6.524 Ratings00 Ratings
Social advertising6.025 Ratings00 Ratings
Ad reporting and analytics6.531 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Demandbase One
6.9
48 Ratings
12% below category average
InsideView (discontinued)
-
Ratings
Standard visitor segmentation7.048 Ratings00 Ratings
Behavioral visitor segmentation6.845 Ratings00 Ratings
ABM sales intelligence6.946 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Demandbase One
7.1
49 Ratings
4% below category average
InsideView (discontinued)
-
Ratings
3rd party intent signals7.245 Ratings00 Ratings
Downstream intent signals6.744 Ratings00 Ratings
Account identification7.349 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Demandbase One
6.8
42 Ratings
14% below category average
InsideView (discontinued)
-
Ratings
Automated workflow & orchestration6.842 Ratings00 Ratings
Best Alternatives
Demandbase OneInsideView (discontinued)
Small Businesses
Dealfront
Dealfront
Score 8.9 out of 10
Lead411
Lead411
Score 8.3 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
Lead411
Lead411
Score 8.3 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Demandbase OneInsideView (discontinued)
Likelihood to Recommend
6.2
(222 ratings)
-
(0 ratings)
Likelihood to Renew
6.1
(30 ratings)
-
(0 ratings)
Usability
6.7
(91 ratings)
-
(0 ratings)
Availability
7.0
(2 ratings)
-
(0 ratings)
Performance
7.3
(2 ratings)
-
(0 ratings)
Support Rating
10.0
(50 ratings)
-
(0 ratings)
In-Person Training
6.0
(1 ratings)
-
(0 ratings)
Online Training
9.9
(2 ratings)
-
(0 ratings)
Implementation Rating
10.0
(11 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Demandbase OneInsideView (discontinued)
Likelihood to Recommend
Demandbase
Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
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Pros
Demandbase
  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
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Cons
Demandbase
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
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Likelihood to Renew
Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
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Usability
Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
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Discontinued Products
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Reliability and Availability
Demandbase
Seems to always work.
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Performance
Demandbase
It's pretty fast.
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Discontinued Products
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Support Rating
Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
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In-Person Training
Demandbase
She was fine, but we only had one session
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Discontinued Products
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Online Training
Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
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Discontinued Products
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Implementation Rating
Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
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Alternatives Considered
Demandbase
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
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Return on Investment
Demandbase
  • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
  • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
  • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
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ScreenShots

Demandbase One Screenshots

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Screenshot of Screenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Screenshot of