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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    Microsoft BI (MSBI)

    Score8.5 out of 10
    N/AMicrosoft BI is a business intelligence product used for data analysis and generating reports on server-based data. It features unlimited data analysis capacity with its reporting engine, SQL Server Reporting Services alongside ETL, master data management, and data cleansing.

    $14

    per month per user

    Pricing
    Demandbase OneMicrosoft BI (MSBI)
    Editions & Modules
    No answers on this topic
    Power BI Pro
    $14
    per month per user
    Power BI Premium
    $24
    per month per user
    Offerings
    Pricing Offerings
    Demandbase OneMicrosoft BI (MSBI)
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.—
    More Pricing Information
    Community Pulse
    Demandbase OneMicrosoft BI (MSBI)
    Considered Both Products
    Demandbase
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    100%
    Would buy again
    15 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    100%
    Delivers good value for the price
    15 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    100%
    Happy with the feature set
    15 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    100%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    100%
    Implementation went as expected
    11 Answers
    Features
    Demandbase OneMicrosoft BI (MSBI)
    Engagement
    Comparison of Engagement features of Demandbase One and Microsoft BI (MSBI)
    Feature
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    Microsoft BI (MSBI)
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and Microsoft BI (MSBI)
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    Microsoft BI (MSBI)
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and Microsoft BI (MSBI)
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    Microsoft BI (MSBI)
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and Microsoft BI (MSBI)
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    Microsoft BI (MSBI)
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and Microsoft BI (MSBI)
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    Microsoft BI (MSBI)
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Demandbase One and Microsoft BI (MSBI)
    Feature
    Demandbase One
    -
    Ratings
    Microsoft BI (MSBI)
    9.0
    53 Ratings
    10% above category average
    Pixel Perfect reports00 Ratings8.546 Ratings
    Customizable dashboards00 Ratings9.653 Ratings
    Report Formatting Templates00 Ratings8.951 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Demandbase One and Microsoft BI (MSBI)
    Feature
    Demandbase One
    -
    Ratings
    Microsoft BI (MSBI)
    8.5
    53 Ratings
    6% above category average
    Drill-down analysis00 Ratings8.548 Ratings
    Formatting capabilities00 Ratings8.253 Ratings
    Integration with R or other statistical packages00 Ratings8.342 Ratings
    Report sharing and collaboration00 Ratings8.953 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Demandbase One and Microsoft BI (MSBI)
    Feature
    Demandbase One
    -
    Ratings
    Microsoft BI (MSBI)
    8.5
    52 Ratings
    3% above category average
    Publish to Web00 Ratings9.348 Ratings
    Publish to PDF00 Ratings9.148 Ratings
    Report Versioning00 Ratings7.444 Ratings
    Report Delivery Scheduling00 Ratings8.547 Ratings
    Delivery to Remote Servers00 Ratings8.426 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Demandbase One and Microsoft BI (MSBI)
    Feature
    Demandbase One
    -
    Ratings
    Microsoft BI (MSBI)
    8.7
    52 Ratings
    9% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings9.651 Ratings
    Location Analytics / Geographic Visualization00 Ratings8.748 Ratings
    Predictive Analytics00 Ratings7.745 Ratings
    Pattern Recognition and Data Mining00 Ratings8.76 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Demandbase One and Microsoft BI (MSBI)
    Feature
    Demandbase One
    -
    Ratings
    Microsoft BI (MSBI)
    9.3
    53 Ratings
    9% above category average
    Multi-User Support (named login)00 Ratings9.449 Ratings
    Role-Based Security Model00 Ratings9.347 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.949 Ratings
    Report-Level Access Control00 Ratings9.36 Ratings
    Single Sign-On (SSO)00 Ratings9.431 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Demandbase One and Microsoft BI (MSBI)
    Feature
    Demandbase One
    -
    Ratings
    Microsoft BI (MSBI)
    8.0
    42 Ratings
    3% above category average
    Responsive Design for Web Access00 Ratings8.239 Ratings
    Mobile Application00 Ratings8.030 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.839 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Demandbase One and Microsoft BI (MSBI)
    Feature
    Demandbase One
    -
    Ratings
    Microsoft BI (MSBI)
    8.5
    24 Ratings
    9% above category average
    REST API00 Ratings9.221 Ratings
    Javascript API00 Ratings8.821 Ratings
    iFrames00 Ratings8.820 Ratings
    Java API00 Ratings8.718 Ratings
    Themeable User Interface (UI)00 Ratings8.021 Ratings
    Customizable Platform (Open Source)00 Ratings7.319 Ratings
    Best Alternatives
    Demandbase OneMicrosoft BI (MSBI)
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    6sense
    Score8.3 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneMicrosoft BI (MSBI)
    Likelihood to Recommend
    6.7
    (225 ratings)
    8.9
    (77 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    8.0
    (25 ratings)
    Usability
    6.6
    (94 ratings)
    8.9
    (19 ratings)
    Availability
    7.0
    (2 ratings)
    9.5
    (2 ratings)
    Performance
    7.3
    (2 ratings)
    7.0
    (2 ratings)
    Support Rating
    10.0
    (50 ratings)
    8.9
    (15 ratings)
    In-Person Training
    6.0
    (1 ratings)
    6.9
    (3 ratings)
    Online Training
    9.9
    (2 ratings)
    8.5
    (2 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    9.6
    (7 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.5
    (42 ratings)
    Data Sources
    -
    (0 ratings)
    8.4
    (41 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Demandbase OneMicrosoft BI (MSBI)
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    Microsoft
    Microsoft BI has a lot of features and is a very powerful tool, especially if you have folks on your team that know how to utilize all of its capabilities. To truly unlock all that it can do, it does require people to have a deep understanding of its capabilities. That's where the software really shines. If you are looking for a simpler, more basic reporting tool, there are other programs available that do not require such a steep learning curve.
    Incentivized
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    Microsoft
    • Comparatively easy to use compared to other data analytics solutions, collaborating with other colleagues on data work is simple.
    • Using Visual Studio for database, ETL, reporting, and analytics development save time and money.
    • Transfer of data from one application to another via Excel and comparison of data attributes between applications
    • Dashboard functionality, as well as Python support, are available, allowing you to add additional charts and graphs.
    Incentivized
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    Microsoft
    • MSBI designs can work on increasing data processing capabilities enough to handle the huge datasets etc.
    • It would be a lot better if it is a little low on cost.
    • it needs to create opportunities little more than they do regarding customization of some very unique visualization effects
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    Microsoft
    Microsoft BI is fundamental to our suite of BI applications. That being said, Northcraft Analytics is focused on delighting our customers, so if the underlying factors of our decision change, we would choose to re-write our BI applications on a different stack. Luckily, mathematics are the fundamental IP of our technology... and is portable across all BI platforms for the foreseeable future.
    Read full review
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    Microsoft
    The Microsoft BI tools have great usability for both developers and end users alike. For developers familiar with Visual Studio, there is little learning curve. For those not, the single Visual Studio IDE means not having to learn separate tools for each component. For end-users, the web interface for SSRS is simple to navigate with intuitive controls. For ad-hoc analysis, Excel can connect directly to SSAS and provide a pivot table like experience which is familiar to many users. For database development, there is beginning to be some confusion, as there are now three tool choices (VS, SSMS, Azure Data Studio) for developers. I would like to see Azure Data Studio become the superset of SSMS and eventually supplant it.
    Incentivized
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    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    Microsoft
    The product has been reliable.
    Read full review
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    Microsoft
    SQL Server Reporting Services (SSRS) can drag at times. We created two report servers and placed them under an F5 load balancer. This configuration has worked well. We have seen sluggish performance at times due to the Windows Firewall.
    Read full review
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    Microsoft
    MSBI natively has a site that allows you to vote on user enhancements and bug fixes. This allows the largest nagging issues to float to the top and the development team can prioritize accordingly. As mentioned earlier, the large community base of MSBI developers assist technical resources in handling technical questions.
    Incentivized
    Read full review
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    Microsoft
    This training was more directed toward what the product was capable of rather than actual programming.
    Read full review
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    Microsoft
    I have used on-line training from Microsoft and from Pragmatic Works. I would recommend Pragmatic Works as the best way to get up to speed quickly, and then use the Microsoft on-line training to deep dive into specific features that you need to get depth with.
    Read full review
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    Microsoft
    We are a consulting firm and as such our best resources are always billing on client projects. Our internal implementation has weaknesses, but that's true for any company like ours. My rating is based on the product's ease of implementation.
    Read full review
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    Microsoft
    We have used the built in ConnectWise Manager reports and custom reports. The reports provide static data. PowerBI shows us live data we can drill down into and easily adjust parameters. It's much more useful than a static PDF report.
    Incentivized
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    Microsoft
    • As a SaaS provider we see being able to provide self-service BI to our client users as a competitive advantage. In fact the MSSQL enabled BI is a contributing factor to many winning RFPs we have done for prospective client organisations.
    • However MSSQL BI requires extensive knowledge and skills to design and develop data warehouses & data models as a foundation to support business analysts and users to interrogate data effectively and efficiently. Often times we find having strong in-house MSSQL expertise is a bless.
    Incentivized
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot