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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    RapidMiner

    Score8.9 out of 10
    N/ARapidMiner is a data science and data mining platform, from Altair since the late 2022 acquisition. RapidMiner offers full automation for non-coding domain experts, an integrated JupyterLab environment for seasoned data scientists, and a visual drag-and-drop designer. RapidMiner’s project-based framework helps to ensure that others can build off their work using visual workflows or automated data science.

    $7,500

    Per User Per Month

    Pricing
    Demandbase OneRapidMiner
    Editions & Modules
    No answers on this topic
    Professional
    $7,500.00
    Per User Per Month
    Enterprise
    $15,000.00
    Per User Per Month
    AI Hub
    $54,000.00
    Per User Per Month
    Offerings
    Pricing Offerings
    Demandbase OneRapidMiner
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.—
    More Pricing Information
    Community Pulse
    Demandbase OneRapidMiner
    Considered Both Products
    Demandbase
    No answer on this topic
    Altair Engineering, Inc.
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    No answers on this topic
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    No answers on this topic
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    No answers on this topic
    Features
    Demandbase OneRapidMiner
    Engagement
    Comparison of Engagement features of Demandbase One and RapidMiner
    Feature
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    RapidMiner
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and RapidMiner
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    RapidMiner
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and RapidMiner
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    RapidMiner
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and RapidMiner
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    RapidMiner
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and RapidMiner
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    RapidMiner
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    Platform Connectivity
    Comparison of Platform Connectivity features of Demandbase One and RapidMiner
    Feature
    Demandbase One
    -
    Ratings
    RapidMiner
    9.5
    2 Ratings
    13% above category average
    Connect to Multiple Data Sources00 Ratings10.02 Ratings
    Extend Existing Data Sources00 Ratings10.02 Ratings
    Automatic Data Format Detection00 Ratings9.02 Ratings
    MDM Integration00 Ratings9.01 Ratings
    Data Exploration
    Comparison of Data Exploration features of Demandbase One and RapidMiner
    Feature
    Demandbase One
    -
    Ratings
    RapidMiner
    9.0
    2 Ratings
    7% above category average
    Visualization00 Ratings9.02 Ratings
    Interactive Data Analysis00 Ratings9.02 Ratings
    Data Preparation
    Comparison of Data Preparation features of Demandbase One and RapidMiner
    Feature
    Demandbase One
    -
    Ratings
    RapidMiner
    8.8
    2 Ratings
    7% above category average
    Interactive Data Cleaning and Enrichment00 Ratings9.02 Ratings
    Data Transformations00 Ratings7.02 Ratings
    Data Encryption00 Ratings9.02 Ratings
    Built-in Processors00 Ratings10.02 Ratings
    Platform Data Modeling
    Comparison of Platform Data Modeling features of Demandbase One and RapidMiner
    Feature
    Demandbase One
    -
    Ratings
    RapidMiner
    9.0
    2 Ratings
    6% above category average
    Multiple Model Development Languages and Tools00 Ratings9.02 Ratings
    Automated Machine Learning00 Ratings9.02 Ratings
    Single platform for multiple model development00 Ratings9.02 Ratings
    Self-Service Model Delivery00 Ratings9.02 Ratings
    Model Deployment
    Comparison of Model Deployment features of Demandbase One and RapidMiner
    Feature
    Demandbase One
    -
    Ratings
    RapidMiner
    9.0
    2 Ratings
    6% above category average
    Flexible Model Publishing Options00 Ratings9.02 Ratings
    Security, Governance, and Cost Controls00 Ratings9.01 Ratings
    Best Alternatives
    Demandbase OneRapidMiner
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Jupyter Notebook
    Score8.6 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Anaconda
    Score8.8 out of 10
    Enterprises
    6sense
    Score8.3 out of 10
    IBM Watson Studio
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneRapidMiner
    Likelihood to Recommend
    6.7
    (225 ratings)
    10.0
    (18 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    9.0
    (1 ratings)
    Usability
    6.6
    (94 ratings)
    9.0
    (1 ratings)
    Availability
    7.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (50 ratings)
    -
    (0 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.9
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Demandbase OneRapidMiner
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    Altair Engineering, Inc.
    RapidMiner is really fantastic to perform fast ETL processes and work on your data as you want, no matter what is the source. You will really save a lot of time when you learn how to use it. You can create mining analysis with several algorithms, and thanks to add-ons, you can apply a lot of techniques. It will not replace a business intelligence dashboard but it allows to create great datamarts for your BI tools. One negative thing is that It's no easy to share your outputs.
    Incentivized
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    Altair Engineering, Inc.
    • I am very impressed at how easily you can work within RapidMiner without much data analytics training. Plus with the help of the crowd, you can see what steps others have taken with their data analytics projects.
    • Text mining was simple and clean. We used this for our call transcription problem where we didn't have the resources to listen to each call. We needed to qualify each call based on some key phrases.
    • Our direct mail program was large and not very targeted. Using RapidMiner, we were able to isolate a predictive level we felt comfortable with and decided not to send to anyone below that level. We saved quite a bit of money.
    Incentivized
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    Altair Engineering, Inc.
    • I hope RapidMiner would be the first data science platform that allows data scientists to change the behaviour of a machine learning algorithm that already exists in the repository. For example, I want to be able to change the way a genetic algorithm mutates.
    • Automatic programming: One day, I hope RapidMiner can automatically generate codes in any 4th generation programming language based on the developed model.
    • More tutorials/samples needed: Why doesn't RapidMiner becomes the next 'UC Irvine Machine Learning Repository'? Provide real examples and real cases for users to study and understand the best practices in modelling. RapidMiner already has some datasets for a tutorial. Besides the existing samples, I hope RapidMiner can provide more sample data and examples.
    Incentivized
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    Altair Engineering, Inc.
    Very fast and user-friendly tool
    Incentivized
    Read full review
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    Altair Engineering, Inc.
    Very use to use and learn
    Incentivized
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    Altair Engineering, Inc.
    No answers on this topic
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    Altair Engineering, Inc.
    No answers on this topic
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    Altair Engineering, Inc.
    No answers on this topic
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    Altair Engineering, Inc.
    No answers on this topic
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    Altair Engineering, Inc.
    No answers on this topic
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    Altair Engineering, Inc.
    No answers on this topic
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    Altair Engineering, Inc.
    We tried different data tools and we figured we give RapidMinder Studio a shot as one of our employees had experience with it, and when compared to some of the other tools that we used it was the best fit among the test group that we used. Overall it was a little more fluid and user-friendly.
    Incentivized
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    Altair Engineering, Inc.
    • Thanks to the patters that RapidMiner has detected, we have been able to follow clues in the right direction, both for the Protein Interaction Network Analysis and for the Epilepsy Research
    • Students and participants of the machine learning workshops have learned about this technology and about the tool
    Incentivized
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot