Demandbase One vs. Splashmetrics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Demandbase One
Score 7.8 out of 10
Small Businesses (1-50 employees)
Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A
Splashmetrics
Score 0.0 out of 10
Mid-Size Companies (51-1,000 employees)
Splashmetrics is an AI-driven SaaS solution solely focused on the accelerating shift toward self-serve B2B buying. The platform helps automate the planning, execution, and measurement of smart-content-driven, hyper-personalized, self-serve sales journeys. For example, its Manage component collaboratively aligns all GTM stakeholders across the enterprise around a 5-touch content-driven sales cycle from initial engagement to…
$5,880
per year per installation
Pricing
Demandbase OneSplashmetrics
Editions & Modules
No answers on this topic
STARTER
$5,880
per year
PLUS
$11,760
per year
PRO
$31,200
per year
Offerings
Pricing Offerings
Demandbase OneSplashmetrics
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptional$1,050 one-time fee
Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.Custom Enterprise Pricing
More Pricing Information
Community Pulse
Demandbase OneSplashmetrics
Features
Demandbase OneSplashmetrics
Engagement
Comparison of Engagement features of Product A and Product B
Demandbase One
6.0
47 Ratings
23% below category average
Splashmetrics
-
Ratings
Automated routing and prioritization6.439 Ratings00 Ratings
Customer interaction histories6.543 Ratings00 Ratings
Syndicated content4.03 Ratings00 Ratings
Personalization6.240 Ratings00 Ratings
Engagement data tracking6.847 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Demandbase One
6.6
34 Ratings
14% below category average
Splashmetrics
-
Ratings
Ad campaign creation6.832 Ratings00 Ratings
Display advertising7.232 Ratings00 Ratings
Contextual advertising6.525 Ratings00 Ratings
Social advertising5.926 Ratings00 Ratings
Ad reporting and analytics6.533 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Demandbase One
6.8
50 Ratings
11% below category average
Splashmetrics
-
Ratings
Standard visitor segmentation7.049 Ratings00 Ratings
Behavioral visitor segmentation6.846 Ratings00 Ratings
ABM sales intelligence6.548 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Demandbase One
6.7
51 Ratings
9% below category average
Splashmetrics
-
Ratings
3rd party intent signals6.647 Ratings00 Ratings
Downstream intent signals6.646 Ratings00 Ratings
Account identification6.851 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Demandbase One
7.0
44 Ratings
8% below category average
Splashmetrics
-
Ratings
Automated workflow & orchestration7.044 Ratings00 Ratings
Best Alternatives
Demandbase OneSplashmetrics
Small Businesses
Dealfront
Dealfront
Score 8.9 out of 10
Dealfront
Dealfront
Score 8.9 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
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Score 9.9 out of 10
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User Ratings
Demandbase OneSplashmetrics
Likelihood to Recommend
6.2
(222 ratings)
-
(0 ratings)
Likelihood to Renew
5.4
(30 ratings)
-
(0 ratings)
Usability
6.7
(91 ratings)
-
(0 ratings)
Availability
7.0
(2 ratings)
-
(0 ratings)
Performance
7.3
(2 ratings)
-
(0 ratings)
Support Rating
10.0
(50 ratings)
-
(0 ratings)
In-Person Training
6.0
(1 ratings)
-
(0 ratings)
Online Training
9.9
(2 ratings)
-
(0 ratings)
Implementation Rating
10.0
(11 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Demandbase OneSplashmetrics
Likelihood to Recommend
Demandbase
Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
Read full review
Splashmetrics, Inc.
No answers on this topic
Pros
Demandbase
  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
Read full review
Splashmetrics, Inc.
No answers on this topic
Cons
Demandbase
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
Read full review
Splashmetrics, Inc.
No answers on this topic
Likelihood to Renew
Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
Read full review
Splashmetrics, Inc.
No answers on this topic
Usability
Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
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Splashmetrics, Inc.
No answers on this topic
Reliability and Availability
Demandbase
Seems to always work.
Read full review
Splashmetrics, Inc.
No answers on this topic
Performance
Demandbase
It's pretty fast.
Read full review
Splashmetrics, Inc.
No answers on this topic
Support Rating
Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
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Splashmetrics, Inc.
No answers on this topic
In-Person Training
Demandbase
She was fine, but we only had one session
Read full review
Splashmetrics, Inc.
No answers on this topic
Online Training
Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
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Splashmetrics, Inc.
No answers on this topic
Implementation Rating
Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
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Splashmetrics, Inc.
No answers on this topic
Alternatives Considered
Demandbase
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
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Splashmetrics, Inc.
No answers on this topic
Return on Investment
Demandbase
  • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
  • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
  • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
Read full review
Splashmetrics, Inc.
No answers on this topic
ScreenShots

Demandbase One Screenshots

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Screenshot of Screenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Screenshot of

Splashmetrics Screenshots

Screenshot of the Splashmetrics Diving Board – the console for all Active and Inactive Splashes.Screenshot of this Plan section allows users to quickly establish critical elements of self-serve selling initiatives, automating most of company-wide benchmarks, KPIs, and timelines.Screenshot of the Splashmetrics platform's ABM initiative form. Success means providing customers the right products and solutions at the right time. And as self-serve buying becomes more widespread – proving the case for products and solutions becomes much more nuanced and progressive. So a clear understanding of those needs and solutions, as well as that process, is critical to successful self-serve GTM.Screenshot of the Splashmetrics platform's ABM initiative form.Screenshot of the Flow planner, which allows users to define the stage-appropriate profiling, qualification data, content type, and interaction data for the Buyer. Further, Splashmetrics automated the CTA linking between each Journey asset so that every Buyer can always self-progress to the purchase decision.Screenshot of the SplashLogic Spec feature, which allows users to assign specific execution tasks in each Flow Stage to tactical team members such as Ops teams and content creators – be they internal or external providers. The SplashLogicAI then automates the content related and integrations via a one-click sync.