Demandbase One vs. Vainu

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Demandbase One
Score 7.7 out of 10
Small Businesses (1-50 employees)
Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A
Vainu
Score 9.8 out of 10
Small Businesses (1-50 employees)
Traditional sales prospecting is inefficient and tiring. Vainu aims to fix it by transforming disorganized open and big data into insightful leads. Vainu is a sales intelligence, prospecting and account insights platform which aims to help users discover actionable account insights, identify timely prospecting signals, and determine the most valuable sales prospects from a database of +108 million companies enriched with open data. Currently over 1000 organizations and over…N/A
Pricing
Demandbase OneVainu
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Demandbase OneVainu
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
More Pricing Information
Community Pulse
Demandbase OneVainu
Features
Demandbase OneVainu
Engagement
Comparison of Engagement features of Product A and Product B
Demandbase One
6.0
46 Ratings
21% below category average
Vainu
-
Ratings
Automated routing and prioritization6.538 Ratings00 Ratings
Customer interaction histories6.542 Ratings00 Ratings
Syndicated content4.13 Ratings00 Ratings
Personalization6.239 Ratings00 Ratings
Engagement data tracking6.946 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Demandbase One
6.6
32 Ratings
15% below category average
Vainu
-
Ratings
Ad campaign creation7.330 Ratings00 Ratings
Display advertising7.030 Ratings00 Ratings
Contextual advertising6.524 Ratings00 Ratings
Social advertising6.025 Ratings00 Ratings
Ad reporting and analytics6.531 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Demandbase One
6.9
48 Ratings
11% below category average
Vainu
-
Ratings
Standard visitor segmentation7.048 Ratings00 Ratings
Behavioral visitor segmentation6.845 Ratings00 Ratings
ABM sales intelligence6.946 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Demandbase One
7.1
49 Ratings
3% below category average
Vainu
-
Ratings
3rd party intent signals7.245 Ratings00 Ratings
Downstream intent signals6.744 Ratings00 Ratings
Account identification7.349 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Demandbase One
6.8
42 Ratings
14% below category average
Vainu
-
Ratings
Automated workflow & orchestration6.842 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
Demandbase One
-
Ratings
Vainu
8.2
1 Ratings
5% above category average
Advanced search00 Ratings7.31 Ratings
Identification of new leads00 Ratings8.21 Ratings
List quality00 Ratings8.21 Ratings
List upload/download00 Ratings9.11 Ratings
Ideal customer targeting00 Ratings9.11 Ratings
Load time/data access00 Ratings7.31 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Demandbase One
-
Ratings
Vainu
7.6
1 Ratings
2% below category average
Contact information00 Ratings7.31 Ratings
Company information00 Ratings7.31 Ratings
Industry information00 Ratings8.21 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Demandbase One
-
Ratings
Vainu
8.1
1 Ratings
8% above category average
Lead qualification process00 Ratings8.21 Ratings
Smart lists and recommendations00 Ratings6.41 Ratings
Salesforce integration00 Ratings7.31 Ratings
Company/business profiles00 Ratings9.11 Ratings
Alerts and reminders00 Ratings7.31 Ratings
Data hygiene00 Ratings8.21 Ratings
Automatic data refresh00 Ratings9.11 Ratings
Filters and segmentation00 Ratings9.11 Ratings
Best Alternatives
Demandbase OneVainu
Small Businesses
Dealfront
Dealfront
Score 8.9 out of 10
Lead411
Lead411
Score 8.2 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
Lead411
Lead411
Score 8.2 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
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Score 9.9 out of 10
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User Ratings
Demandbase OneVainu
Likelihood to Recommend
6.2
(222 ratings)
9.1
(1 ratings)
Likelihood to Renew
5.9
(30 ratings)
-
(0 ratings)
Usability
6.7
(91 ratings)
-
(0 ratings)
Availability
7.0
(2 ratings)
-
(0 ratings)
Performance
7.3
(2 ratings)
-
(0 ratings)
Support Rating
10.0
(50 ratings)
-
(0 ratings)
In-Person Training
6.0
(1 ratings)
-
(0 ratings)
Online Training
9.9
(2 ratings)
-
(0 ratings)
Implementation Rating
10.0
(11 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Demandbase OneVainu
Likelihood to Recommend
Demandbase
Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
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Vainu.io
Vainu is the best software I have ever used for prospecting. It offers everything that we need for sale, prospecting and leads, and indeed really cost-effective. It's really a small investment when comparing what it can bring to your business. Vainu is not indispensable If you don't have an active selling team and continuous need for new prospects.
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Pros
Demandbase
  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
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Vainu.io
  • You save time and find right prospects as fast as possible.
  • It's also easy to sort prospects by industry, revenue, digital foot print... etc.
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Cons
Demandbase
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
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Vainu.io
  • Vainu has fixed all bugs we have reported. So no, can't really say what I dislike...
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Likelihood to Renew
Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
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Vainu.io
No answers on this topic
Usability
Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
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Vainu.io
No answers on this topic
Reliability and Availability
Demandbase
Seems to always work.
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Vainu.io
No answers on this topic
Performance
Demandbase
It's pretty fast.
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Vainu.io
No answers on this topic
Support Rating
Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
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Vainu.io
No answers on this topic
In-Person Training
Demandbase
She was fine, but we only had one session
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Vainu.io
No answers on this topic
Online Training
Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
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Vainu.io
No answers on this topic
Implementation Rating
Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
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Vainu.io
No answers on this topic
Alternatives Considered
Demandbase
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
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Vainu.io
Vainu contacted me 15 months ago. I had been looking for a good prospecting tool a long time before that. There wasn't any reason not to take the test! The introduction went well. We got guidance many times. Our new sales team members can still receive training from them if we want. They have been interested in our feedback.
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Return on Investment
Demandbase
  • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
  • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
  • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
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Vainu.io
  • Your sales team saves time and find right prospects as fast as possible.
  • Your sales team members like their work more when you provide a good tool for prospecting
  • More efficient time management and more sales
Read full review
ScreenShots

Demandbase One Screenshots

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Screenshot of Screenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Screenshot of

Vainu Screenshots

Screenshot of Vainu's Company Card