Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klarity
Score 6.3 out of 10
N/A
Klarity is a B2B marketing and sales prospecting tool used to build and view prospect lists with varying levels of features. It is backed by data cleaning and enrichment processes that ensure the contacts it provides are valid and reachable.N/A
Drupal
Score 7.0 out of 10
N/A
Drupal is a free, open-source content management system written in PHP that competes primarily with Joomla and Plone. The standard release of Drupal, known as Drupal core, contains basic features such as account and menu management, RSS feeds, page layout customization, and system administration.N/A
Magnolia
Score 9.9 out of 10
Mid-Size Companies (51-1,000 employees)
Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…
$3,500
per month
Pricing
Klarity by DemandScienceDrupalMagnolia
Editions & Modules
No answers on this topic
No answers on this topic
DX Core
$3500
per month
DX Cloud
$6000
per month
Offerings
Pricing Offerings
KlarityDrupalMagnolia
Free Trial
YesNoYes
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Klarity by DemandScienceDrupalMagnolia
Considered Multiple Products
Klarity
Chose Klarity
NewgenONE Digital Transformation Platform
Chose Klarity
Unlimited users and the intender data filter provided to us lead us to convert from ZoomInfo to DemandScience Intelligence.
Chose Klarity
Price is a big point of choosing DemandScience Intelligence to supplement ZoomInfo. I actually use both platforms. I like ZoomInfo's larger database but the best thing about DemandScience Intelligence is confirmed connect, the ability to easily apply multiple filters, and apply …
Chose Klarity
Kasper or other similar ones are more for targetted research. In terms of large lists DemandScience is fine just requires some combing through the data.
Drupal
Chose Drupal
Drupal is harder to begin with but it gives the developer much more access to create bespoke features.
Chose Drupal
I think Wordpress beats Drupal in every possible way. The upgrades to newer versions are almost trivial, unlike Drupal which, in our experience, requires hundreds or thousands of hours of work and untold sums of money simply to go from one version to the next! In my opinion, …
Chose Drupal
Drupal's capabilities outpace WordPress by miles. Drupal is more customizable, scales better for larger companies and has advanced content types. If you own a small business or work at a startup company, I would recommend WordPress but if your firm is trying to scale and you …
Chose Drupal
Drupal is best for complex applications. It is more suitable for large-scale applications. It is more scalable and structured than the competitor. Provides a strong API structure and a Robust headless architecture, making it perfect for progressive web apps. Highly robust, …
Chose Drupal
Drupal excels at allowing seasoned programmers to really get creative with marketing initiatives in terms of working with a theme and the core code. That being said, it is definitely much more challenging for average developers and front-end builders to use, especially at …
Chose Drupal
Drupal has some advantages and disadvantages when stacked up against Wordpress,, including that Wordpress is easier to user for beginners and requires less training to get started. I noticed that while using Drupal, more help and assistance was needed from developers to make …
Chose Drupal
Drupal can be more complex to learn, but it offers a much wider range of applications. Drupal’s front and backend can be customized from design to functionality to allow for a wide range of uses. If someone wants to create something more complex than a simple site or blog, …
Chose Drupal
I inherited Drupal from a developer who made the website for our nonprofit many years ago. It was increasingly obvious that it wasn't a fit for our organization, which has multiple staff and volunteers who need to edit or update the website but don't have coding experience. Wix …
Chose Drupal
Drupal requires less to no coding abilities to spin up sites.
Even if someone is preparing to develop sites that require technical know how then Drupal provides role based systems to seperate developers from content writers.
Drupal 8 and 9 now have a vast array of plugins. Now …
Chose Drupal
WordPress for sure has a bigger community, a lot of paid extensions which sometimes is easier to purchase and get started, a lot of pre-designed templates to get you going, but nowadays with the scale of the projects we've been working with, and the need for custom-tailored …
Chose Drupal
Drupal's commerce module features custom e-commerce functionality, allowing for customization that fits our commercial enterprise model.
Chose Drupal
We use both, for different projects (Joomla and Drupal). Drupal proved to be more robust, more secure and more integrable with PHP applications.
Drupal requires a more senior technical team but allows for more complex activities. It's great if you have a medium to a large …
Chose Drupal
We first had a WordPress-based website, that evolved to a custom third-party developed content management system. In both cases, that involved additional costs for any change request, any security or any scalability need.
WordPress didn't meet enterprise requirements. That also …
Chose Drupal
Drupal is community-backed making it more accessible and growing at a faster rate than Sitefinity which is a proprietary product built on .NET. Drupal is PHP-based using some but not all Symphony codebase. Updates for Drupal are frequent and so are feature adds.
Chose Drupal
Drupal is far more usable and stable than Joomla!, and the developer community support is significantly stronger. While Drupal is often compared to WordPress, they are fundamentally different platforms, and in most projects, it's very clear when the requirements are beyond what …
Chose Drupal
We were looking for an open source CMS. WordPress wasn't powerful enough for our needs. Joomla was too difficult for our team to use.
Chose Drupal
We have used many content management systems — WordPress, Wix, Squarespace, ExpressionEngine, and more. Drupal is more powerful and flexible than most.
Chose Drupal
We did a comparison of Drupal against Joomla, WordPress, and Ingeniux. We found that its multiple themes available for web pages, user management, comment management, and form generation stands apart from its competitors.
Chose Drupal
I've used Wordpress sparingly when helping a client with an existing website. I find it much less powerful and robust, and frankly confusing. The way Wordpress websites are set up in the backend doesn't make sense to me after getting used to how Drupal is set up. They're …
Chose Drupal
Drupal is really the only well-supported open-source CMS that is designed for large, data-rich websites. There just really weren't any good alternatives. There are plenty of CMSs that excel at small to medium-sized websites. But for a large website with lots of structured data, …
Chose Drupal
Although Drupal is not the most used, it has great performance and is more used in professional projects. It allows us to expand without starting from scratch.
Chose Drupal
Security-wise and traffic-wise Drupal is built to handle a lot. While the other platforms mentioned ( mainly Wordpress ) are great and have a large community, I would only use Drupal for an Enterprise level platform to build a website on. I first learned about Drupal about 10 …
Chose Drupal
Drupal supports lots of devices like Mac, Windows, Linux etc. easily, and it is an open source product so there's no cost required. Lots of other products require purchasing, costing a high amount. The support system of Drupal is also good in comparison to other products. The …
Magnolia
Chose Magnolia
Magnolia DXP offers similar or more capability compared to the other platform, while much easier to implement. For example, Adobe Experience Manager tend to be more monolithic in nature, heavier footprint compared to Magnolia. Hence when implementing a DXP, it is much faster to …
Chose Magnolia
The Broadleaf CMS was quite basic and was not a full fledged CMS and hence we had to chose Magnolia to address the business requirement for our B2B platform
Chose Magnolia
I need to specific and say I've had experiences of these platform from previous roles, they were not considered by Good Things Foundation.

My experience is that Magnolia delivers the power of these high end platforms but is generally more accessible to get going and develop …
Chose Magnolia
Magnolia is in a league of it's own vs the other platforms I have previously used. Rather than being a turnkey solution Magnolia puts the power into the hands of your company and developers allowing you to build anything you can imagine. Being a DXP rather than a CMS Magnolia …
Chose Magnolia
Magnolia is not as costly as other enterprise grade platforms and is easier to deploy, more reliable and less resource hungry. It's often also easier to use and certainly easier to use than it's Open Source counterparts. It also manages content in a much more structured manner …
Chose Magnolia
I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
Chose Magnolia
Similar to how one might choose a specific programming language to solve a specific problem, Magnolia has its place among the rest, depending on the use case. While it does not have the most pleasant user experience compared to others, its customization options are streets …
Chose Magnolia
Cost was prohibitive for SiteCore. We liked the support that Magnolia gives us in terms of being an actual Company. We love open-source, but have had problems with Umbraco in the past in terms of upgrade paths etc.
Chose Magnolia
Of all the ones we looked at that met our requirements Magnolia was clearly the best value for money and had a solid background that you could trust and that could take care of you in case of problems.
Chose Magnolia
For us, Magnolia is the best option for our needs. FirstSpirit by eSpirit is missing on the list. We are moving away from FirstSpirit as it feels outdated. Wix has better usability, but is not suitable for enterprise. WordPress I would only recommend for private projects. …
Chose Magnolia
Putting all together: capabilities, support, community and price... Magnolia is the best combination, maybe not the best on each aspect, but for sure in the combination
Chose Magnolia
I choose Magnolia in front of everyone since it is one of the content managers that best adapts to all the modifications that are required by businesses
Chose Magnolia
Magnolia gains in ease of content creation but loses in documentation and practical examples for developers.
Chose Magnolia
One of the most important points that magnolia has over other products is the possibility of extending its functionalities. Being open-source, it is possible to inspect how everything is done and replicate it to change functionalities. In this way, many features that customers …
Chose Magnolia
When developing, I find Magnolia is better in many different ways, mainly in the consistency of how to create new components and page templates.
Chose Magnolia
I use magnolia because my client asked for it in the beginning because he had a long history of using magnolia for years. I think magnolia is middle-hight rated in the stack of similar products. Maybe it's not very well-publicized and it needs better marketing techniques or …
Chose Magnolia
Good documentation and examples Online demos to mess with and test functionalities Easier to install Better knowledge about the product Ability to centralize content of the same type in apps Better performance in some scenarios Better usability: In the newest versions, …
Chose Magnolia
Magnolia is a good competitor in the DXP scenario: Reduced costs License costs are contained, what brings customers the ability to develop their business with a minor impact Open source platform It helps customers to adapt the platform to some special needs DXP …
Chose Magnolia
Magnolia has all flexible capabilities that offer the user the best cloud marketing experience and great functionalities for effective data analytics generation. Reporting through Magnolia tools is also another important aspect since it allows the production of effective …
Chose Magnolia
Pricing was the major concern for us and we found this to be our option.
Chose Magnolia
Proximus was using Magnolia when I started working.
Chose Magnolia
Used CMS: Hybris CQ5/Adobe CMS AEM
Chose Magnolia
Magnolia has an automatic, and speedy social media publication extension, which spread content to all social sites. Also, the insertion of extensions and plugins is more effective when on Magnolia against the opponents. Magnolia admits and adopts diversity, hence, it is a …
Features
Klarity by DemandScienceDrupalMagnolia
Security
Comparison of Security features of Product A and Product B
Klarity by DemandScience
-
Ratings
Drupal
8.2
Ratings
0% below category average
Magnolia
8.0
Ratings
3% below category average
Role-based user permissions00 Ratings8.20 Ratings8.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Klarity by DemandScience
-
Ratings
Drupal
7.7
Ratings
1% below category average
Magnolia
8.1
Ratings
4% above category average
API00 Ratings7.30 Ratings8.50 Ratings
Internationalization / multi-language00 Ratings8.20 Ratings7.70 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Klarity by DemandScience
-
Ratings
Drupal
6.5
Ratings
18% below category average
Magnolia
8.0
Ratings
2% above category average
WYSIWYG editor00 Ratings6.30 Ratings8.50 Ratings
Code quality / cleanliness00 Ratings8.20 Ratings8.40 Ratings
Admin section00 Ratings6.90 Ratings8.00 Ratings
Page templates00 Ratings5.60 Ratings8.90 Ratings
Library of website themes00 Ratings5.50 Ratings7.00 Ratings
Mobile optimization / responsive design00 Ratings6.50 Ratings8.50 Ratings
Publishing workflow00 Ratings6.70 Ratings7.50 Ratings
Form generator00 Ratings6.50 Ratings6.90 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Klarity by DemandScience
-
Ratings
Drupal
6.5
Ratings
14% below category average
Magnolia
7.5
Ratings
0% above category average
Content taxonomy00 Ratings6.90 Ratings7.60 Ratings
SEO support00 Ratings6.30 Ratings7.20 Ratings
Bulk management00 Ratings6.30 Ratings7.60 Ratings
Availability / breadth of extensions00 Ratings6.60 Ratings7.90 Ratings
Community / comment management00 Ratings6.70 Ratings6.90 Ratings
Best Alternatives
Klarity by DemandScienceDrupalMagnolia
Small Businesses
Lead Forensics
Lead Forensics
Score 8.9 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
Lead Forensics
Lead Forensics
Score 8.9 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 5.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
Klarity by DemandScienceDrupalMagnolia
Likelihood to Recommend
6.4
(0 ratings)
6.8
(0 ratings)
8.1
(0 ratings)
Likelihood to Renew
-
(0 ratings)
1.0
(0 ratings)
8.1
(0 ratings)
Usability
6.4
(0 ratings)
6.9
(0 ratings)
8.0
(0 ratings)
Availability
-
(0 ratings)
9.7
(0 ratings)
-
(0 ratings)
Performance
-
(0 ratings)
8.9
(0 ratings)
8.5
(0 ratings)
Support Rating
-
(0 ratings)
1.0
(0 ratings)
9.1
(0 ratings)
In-Person Training
-
(0 ratings)
8.0
(0 ratings)
-
(0 ratings)
Online Training
-
(0 ratings)
6.0
(0 ratings)
8.2
(0 ratings)
Implementation Rating
-
(0 ratings)
5.1
(0 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
9.0
(0 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
Klarity by DemandScienceDrupalMagnolia
Likelihood to Recommend
It might be suited for someone with a straightforward product based in the US. With a simple proposition that aligns with BI categories on the platform. Someone who has time to check if the data for the leads is correct. Less so for those based abroad or with limited resources.
Read full review
If you want to set up a basic Not For Profit (NFP) Membership system and content base, Word Press is easier than Drupal. However, if you have specific needs that require a fair bit of customisation then Drupal is the best CRM available. If the webmaster is confident with PHP and SQL, Drupal allows a lot of creativity.
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If you need a business CMS that brings along a good amount of features and also give you the chance to develop features on your own, Magnolia would be a good choice. Even if you have not the fitting infrastructure around, Magnolia provides you different ways like SAAS oder PAAS. If you have to review your code our have any problems the team behind will helps in a short time. Without using the connectors it is not so easy to connect special functionalities like Marketing tools or optimization tools. The DAM is very slow if you have an huge amount of documents and pictures to store for your website - you have to add an external DAM.
Read full review
Pros
  • Identifies companies within a particular industry
  • Presents intent data
Read full review
  • Content Types... these are amazing. Whereas a more simplistic CMS like Wordpress will basically allow you to make posts and build pages, Drupal 8 gives you the ability to define different types of content that behave differently, and are served up differently in different areas of the website.
  • Extensibility... it scales, ohhhh does it scale. They've really figured out server-side caching, and it makes all the difference. Once a page has been cached, it's available instantly to all users worldwide; and when coupled with AWS, global redundancy and localization mean that no matter where you're accessing the site, it always loads fast and crisp.
  • Workflows... you have the ability to define very specific roles and/or user-based editorial workflows, allowing for as many touchpoints and reviews between content creation and publication as you'll require.
Read full review
  • Use of YAML to define content models with code.
  • Versatility of defining actions for custom handlers.
  • Reloading classes when code is modified in a local dev environment is nice. While it doesn't seem to work when changes extend beyond the method body (i.e., adding methods), it remediates the pain of long startup times.
Read full review
Cons
  • Better UI for selecting fields within a filter interface E.G., tech Install, and have the fields appear immediately.
  • Be able to deselect a filter box without needing to deselect sub-filter features within.
Read full review
  • Security and new release notifications are a hassle as they happen too often
  • Allowing them to write PHP modules is a big advantage, but sometimes integrating them is a small challenge due to the version the developer is working on.
  • Steep learning curve, but worth it
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  • As a developer the learning curve is long, you can start developing relatively quickly but getting to know the platform in depth takes time.
  • Having a history of modifications not only at the page level but also at the Content Apps level would be very useful.
Read full review
Likelihood to Renew
No answers on this topic
I really like Drupal, and besides the one major issue with not being able to update from version 6 to version 7 and I am happy to continuing using it. Hopefully as time goes on they will make it easier to upgrade or provide better tools for mid-level web designers like myself to build out new sites without the help of expensive 3rd party's.
Read full review
Magnolia is an innovative CMS, for example it is possible to use the ipad to manage the contents. Magnolia’s team works hard to improve the product; the community is small but active and the support for the enterprise version is good. Magnolia’s team asks the users what they think and what they need, and the new functionalities planned for Magnolia 5.3 are very exciting for example the content personalization.
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Usability
Fine but could be improved. There are some issues with selecting contacts etc. that could be sorted out without much fuss.
Read full review
As a team, we found Drupal to be highly customizable and flexible, allowing our development team to go to great lengths to develop desired functionalities. It can be used as a solution for all types of web projects. It comes with a robust admin interface that provides greater flexibility once the user gets acquainted with the system.
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There are a ton of small things that could make this CMS great Off the top of my head... 1) Better navigation between a component and its corresponding node in the jcr ( devs often have to flip between a page and a spot in the jcr even though there could be a button to take you from a page/component in the pages app to its location in the JCR) 2) Why does a content editor need to open the page to edit the page properties? They could just as easily edit the dialog from the tree view if they have many pages to touch, and it would save them time by not having to render the page.
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Reliability and Availability
No answers on this topic
Drupal itself does not tend to have bugs that cause sporadic outages. When deployed on a well-configured LAMP stack, deployment and maintenance problems are minimal, and in general no exotic tuning or configuration is required. For highest uptime, putting a caching proxy like Varnish in front of Drupal (or a CDN that supports dynamic applications).
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No answers on this topic
Performance
No answers on this topic
Drupal page loads can be slow, as a great many database calls may be required to generate a page. It is highly recommended to use caching systems, both built-in and external to lessen such database loads and improve performance. I haven't had any problems with behind-the-scenes integrations with external systems.
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It's a lean and performant platform. You don't need to put reverse proxy servers in front of it to speed it up (although that does make it go even quicker) as there are various layers of caching built in to the application. While it's a little cryptic, the internal caching system is actually quite configurable and can be tuned to the right sort of content.
Often what tends to surprise many an IT manager is that you can run it on relatively modest hardware. We've often been met with "are you sure ?" but the reality is that it doesn't need a whole lot of horsepower.
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Support Rating
No answers on this topic
As noted earlier, the support of the community can be rather variable, with some modules attracting more attraction and action in their issue queues, but overall, the development community for Drupal is second to none. It probably the single greatest aspect of being involved in this open-source project.
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You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
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In-Person Training
No answers on this topic
I was part of the team that conducted the training. Our training was fine, but we could have been better informed on Drupal before we started providing it. If we did not have answers to tough questions, we had more technical staff we could consult with. We did provide hands-on practice time for the learners, which I would always recommend. That is where the best learning occurred.
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No answers on this topic
Online Training
No answers on this topic
The on-line training was not as ideal as the face-to-face training. It was done remotely and only allowed for the trainers to present information to the learners and demonstrate the platform online. There was not a good way to allow for the learners to practice, ask questions and have them answered all in the same session.
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No answers on this topic
Implementation Rating
No answers on this topic
Plan ahead as much you can. You really need to know how to build what you want with the modules available to you, or that you might need to code yourself, in order to make the best use of Drupal. I recommend you analyze the most technically difficult workflows and other aspects of your implementation, and try building some test versions of those first. Get feedback from stakeholders early and often, because you can easily find yourself in a situation where your implementation does 90% of what you want, but, due to something you didn't plan for, foresee, or know about, there's no feasible way to get past the last 10%
Read full review
No answers on this topic
Alternatives Considered
Price is a big point of choosing DemandScience Intelligence to supplement ZoomInfo. I actually use both platforms. I like ZoomInfo's larger database but the best thing about DemandScience Intelligence is confirmed connect, the ability to easily apply multiple filters, and apply confirmed connect - which is one of the best features.
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Drupal's capabilities outpace WordPress by miles. Drupal is more customizable, scales better for larger companies and has advanced content types. If you own a small business or work at a startup company, I would recommend WordPress but if your firm is trying to scale and you have more than 50 employees I would recommend Drupal.
Read full review
Magnolia DXP offers similar or more capability compared to the other platform, while much easier to implement. For example, Adobe Experience Manager tend to be more monolithic in nature, heavier footprint compared to Magnolia. Hence when implementing a DXP, it is much faster to build using Magnolia, at a much lower TCO. The other platform like Kontent.ai and Strapi are pure headless platform and offer lesser features. What really make Magnolia different is the APAC team, who are all out to support their client in the implementation, ensuring their client maximize their platform and the project implementation is successful. This is some thing that is not experienced when using other platform(s)
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Scalability
No answers on this topic
Drupal is well known to be scalable, although it requires solid knowledge of MySQL best practices, caching mechanisms, and other server-level best practices. I have never personally dealt with an especially large site, so I can speak well to the issues associated with Drupal scaling.
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No answers on this topic
Return on Investment
  • connection rate is increasing providing SDR's with more opportunities to have conversations, learn messaging quicker and navigate through the company to find the correct poc
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  • Drupal helped us launch a creative, marketing- and product-focused website with custom coding integrations tailored to our goals.
  • Drupal allows us to rely on secure and consistently updated core code.
  • Drupal's code taxing on the server does start to get a bit heavy as you go along with customizations, so at some point, we decided to stop. We want to ensure our Google Page Score remains high, including paying close attention to page load speed.
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  • We have placed web content management in the hands of the organisation than retained it within the technology team.
  • We were able to quickly move to MVP and release and we are now focussed on moving the platform forward at some pace whilst not being burdened with BAU work inside the technology team as so much as self-service to trained organisational users
  • The use of the SAAS/PASS has inbuilt business resiliency as specialist work and aspects such as underlying security is done by Magnolia and we are able to focus internal effort on building out the platform.
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ScreenShots

Klarity Screenshots

Screenshot of Step 1: Build ListsScreenshot of Step 2: Activate TeamScreenshot of Step 3: Monitor Team ActivityScreenshot of Step 4: CRM Export

Magnolia Screenshots

Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of the customer experience. This brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.Screenshot of Magnolia Orchestratem where users can manage and track campaignsScreenshot of the WYSIWYG page editor