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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    DemandScience

    Score8.3 out of 10
    N/ADemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.N/A

    Foundry ABM

    Score8 out of 10
    N/AFoundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.N/A
    Pricing
    DemandScienceFoundry ABM
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DemandScienceFoundry ABM
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    DemandScienceFoundry ABM
    Considered Both Products
    DemandScience
    Chose DemandScience
    All vendors have their strengths and weaknesses. Due to the scale of activity we do on behalf of our clients, we tend to always use a basket of vendors to deliver the lead volumes we require. DemandScience is always on the preferred partner list and will thus be considered for …
    Incentivized
    Foundry ABM
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    66 Answers
    90%
    Would buy again
    37 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    64 Answers
    97%
    Delivers good value for the price
    34 Answers
    Happy with the feature set
    89%
    Happy with the feature set
    67 Answers
    93%
    Happy with the feature set
    38 Answers
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    60 Answers
    74%
    Lived up to sales and marketing promises
    26 Answers
    Implementation went as expected
    86%
    Implementation went as expected
    63 Answers
    88%
    Implementation went as expected
    30 Answers
    Features
    DemandScienceFoundry ABM
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of DemandScience and Foundry ABM
    Feature
    DemandScience
    7.8
    17 Ratings
    6% above category average
    Foundry ABM
    -
    Ratings
    Audience profiling and targeting8.617 Ratings00 Ratings
    Content performance analytics7.614 Ratings00 Ratings
    Campaign optimization dashboard7.210 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of DemandScience and Foundry ABM
    Feature
    DemandScience
    -
    Ratings
    Foundry ABM
    7.5
    1 Ratings
    3% above category average
    Automated routing and prioritization00 Ratings8.21 Ratings
    Customer interaction histories00 Ratings7.31 Ratings
    Syndicated content00 Ratings7.31 Ratings
    Personalization00 Ratings7.31 Ratings
    Engagement data tracking00 Ratings7.31 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of DemandScience and Foundry ABM
    Feature
    DemandScience
    -
    Ratings
    Foundry ABM
    7.2
    10 Ratings
    0% above category average
    Ad campaign creation00 Ratings6.710 Ratings
    Display advertising00 Ratings6.810 Ratings
    Contextual advertising00 Ratings6.41 Ratings
    Social advertising00 Ratings6.41 Ratings
    Ad reporting and analytics00 Ratings7.31 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of DemandScience and Foundry ABM
    Feature
    DemandScience
    -
    Ratings
    Foundry ABM
    7.0
    1 Ratings
    2% below category average
    Standard visitor segmentation00 Ratings8.21 Ratings
    Behavioral visitor segmentation00 Ratings6.41 Ratings
    ABM sales intelligence00 Ratings6.41 Ratings
    Intent Data
    Comparison of Intent Data features of DemandScience and Foundry ABM
    Feature
    DemandScience
    -
    Ratings
    Foundry ABM
    7.3
    1 Ratings
    5% above category average
    3rd party intent signals00 Ratings7.31 Ratings
    Downstream intent signals00 Ratings7.31 Ratings
    Account identification00 Ratings7.31 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of DemandScience and Foundry ABM
    Feature
    DemandScience
    -
    Ratings
    Foundry ABM
    8.2
    1 Ratings
    9% above category average
    Automated workflow & orchestration00 Ratings8.21 Ratings
    Best Alternatives
    DemandScienceFoundry ABM
    Small Businesses
    Contently
    Score9.9 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    6sense
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DemandScienceFoundry ABM
    Likelihood to Recommend
    7.6
    (75 ratings)
    8.2
    (48 ratings)
    Likelihood to Renew
    6.0
    (2 ratings)
    9.6
    (4 ratings)
    Usability
    6.9
    (3 ratings)
    8.6
    (3 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    5.0
    (69 ratings)
    9.1
    (40 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    1.5
    (3 ratings)
    8.6
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    DemandScienceFoundry ABM
    Likelihood to Recommend
    DemandScience
    Demand Science did deliver the quantity of leads without issue. The data for a few was not accurate (bounced when following up). But they agreed to make good by providing substitute leads to meet the quota. Towards the end of my project, they lost a few folks, and so the end of my campaign got a little rough as they were taking over some assignments midway. But we ultimately completed the SOW. I will say that the leads did not perform well in our email cadence - none converted. However, this was a test of the concept for us. Content syndication had a lower cost per qualified lead than some other tactics, so we tested it. Your results may vary, based on your follow-up and your market.
    Incentivized
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    Foundry ABM
    I think it's good for companies who have a built out marketing program. I know our marketing team knows the software very well. As someone on the sales side, I struggle to understand some concepts. However they have a great support team and they help with reports that make things very easy to understand.
    Incentivized
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    Pros
    DemandScience
    • The initial pitch and contact from Mason used "show me you know me" well, which we felt was a good sign of company culture and approach to database marketing.
    • Delivery of leads was ahead of schedule.
    • They set expectations, and then delivered what they said they would.
    • The leads matched our criteria as agreed.
    • Regular check ins and catch ups, and patience when thing were taking a bit of time to get sorted here.
    Incentivized
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    Foundry ABM
    • It has paved the way in creating an audience for our respective campaigns that are easy to set and customize.
    • This tool has a high configuration aspect which helps and facilitates [the business thoroughly] in their cases.
    • It helps you in interacting with any third-party websites or arbitrators for API calls and web solutions.
    Incentivized
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    Cons
    DemandScience
    • We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality
    • A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough
    Incentivized
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    Foundry ABM
    • The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
    • Campaigns with multiple steps, I do hear this is in the works.
    • It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
    Incentivized
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    Likelihood to Renew
    DemandScience
    Our executives decided to not renew because we were not seeing the ROI they were looking for. However, our executives did not make the best decisions on the data Demand Science provided.
    Incentivized
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    Foundry ABM
    We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
    Incentivized
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    Usability
    DemandScience
    The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
    Incentivized
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    Foundry ABM
    The Triblio platform makes it easy for non-technical users to get around and figure out what we need relatively quickly. Of course, a basic training or tutorial is needed initially for you to know where everything is. We paid for managed services which is great since we have an account director who can operate the platform better than any outsider can, and she can also give us recommendations on best practices.
    Incentivized
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    Reliability and Availability
    DemandScience
    No answers on this topic
    Foundry ABM
    The platform has always been available, and the occasional system updates aside, there have been no downtime issues with Triblio. The platform has always been available when I needed it, and campaigns were launched timely
    Incentivized
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    Performance
    DemandScience
    No answers on this topic
    Foundry ABM
    Triblio pages, campaign performances, and platforms have not slowed us down at all. If anything, Triblio has enhanced how we engage with our target accounts. There has been no speed performance issues, or lag due to system limitations. Triblio tracking on our site has not slowed our page performances significantly, so there has been on effect on speed
    Incentivized
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    Support Rating
    DemandScience
    Our rep is always available and quickly responds to any question we have. I haven't worked with other partners who are as proactive and excited to help us as our DemandScience rep is. He reaches out with new ideas and suggestions frequently. They are happy to make any changes needed to the campaigns and make those changes quickly and efficiently. They work well with our execution agency, but are also happy to meet with us directly to provide insights and support.
    Incentivized
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    Foundry ABM
    Triblio makes it possible for a small SaaS company without a lot of manpower to implement ABM strategies to help compete in a world where the sales motion is now very different - requiring more targeted messaging and education before prospects are willing to engage with a salesperson. We believe that as we continue to spin up our ABM strategies, Triblio is helping us be in the right place and at the right time for the right audience for a reasonable CPC.
    Incentivized
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    Online Training
    DemandScience
    No answers on this topic
    Foundry ABM
    We had our Account management team online to provide training to the marketing team, ADR team, and the AE team, which was helpful as each team had their own sets of questions and needs from the platform. Having the Triblio experts on the call and knowing that they are available for questions later on was reassuring to everyone in the trainings.
    Incentivized
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    Implementation Rating
    DemandScience
    They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.
    Incentivized
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    Foundry ABM
    Definitely have a dedicated technical team work on the implementation full time with the Triblio team. There are requirements on both ends of the pipe that needs to be done. It is much easier to have both teams work together full time as opposed to part time duty; it would take much longer than doing it all in one shot.
    Incentivized
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    Alternatives Considered
    DemandScience
    I've not used another content syndication company, and I probably won't after the lack of results we've had. I have used direct email organizations, and they are stronger but also more expensive, so you have to weigh your priorities. I could see if you were selling a specific product or software and how this could be beneficial, but I'd steer away from it for services.
    Incentivized
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    Foundry ABM
    Terminus appears to be the cheapest on the surface but with the least amount of capabilities, clunky (lots of manual stuff they have to do on the back end to launch your campaign), very low CTR due to the DSP they use (TradeDesk) which also carries a media upcharge. Terminus also cannot figure out their analytics - they are out of whack across various screens in the tool. 6sense is expensive and very limiting (you get X of this, and Y of that - nothing is unlimited, feels like being nickeled and dimed). A very pushy sales team, you are under pressure to book the next meeting or to provide a date when you will sign. The tool appears to have nice capabilities but it is the people, at the end of the day, you will be working with - and I got concerns with that experience. Metadata - nice sales team, low/no pressure to buy. The demo of their platform also looks like it has interesting capabilities. The team appears to be very small, the communications from the salesperson were random and I had to take the lead asking for the next call to see more. This is concerning when it comes to supporting - will they have enough people to support their customer base if they drag their feet in the sales process? None of these tools had ANYTHING EVEN CLOSE to Triblio's orchestration capabilities, so none of them were strong competitors.
    Incentivized
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    Scalability
    DemandScience
    No answers on this topic
    Foundry ABM
    The Triblio platform works fairly reliably since we have implemented it into our instance. There are the occasionally wishes that they have more functionalities, but those are feature requests which can be accommodated in future product enhancements. In terms of flexibility and scalability, we chose Triblio since we wanted to scale our ABM efforts, so that was a big part of our consideration.
    Incentivized
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    Return on Investment
    DemandScience
    • We have been able to grow our lead numbers with high quality leads at a reasonable cost
    • We have been able to generate just the leads we want to support our Business Development team
    • We have been able to get our content in front of our specific TAL
    Incentivized
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    Foundry ABM
    • Triblio is extremely powerful in terms of increasing conversion rates and we've tripled conversion rates using their targeted modals versus less targeted approaches with less sophisticated products, such as HelloBar.
    • Though it is hard to quantify, Triblio has increased the speed to market with which we can introduce targeted promotions. Campaigns can be spun up with Triblio in less than one day.
    • There have been no negative impacts to ROI from Triblio.
    Incentivized
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