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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    DemandScience

    Score8.3 out of 10
    N/ADemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.N/A

    Skyword

    Score10 out of 10
    Enterprise companies (1,001+ employees)
    The Skyword Platform is designed to make it easy to produce, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement. According to the vendor, the platform’s robust marketing calendar, integration with Google Analytics, pitching and RFP capabilities, and customizable workflows, allows marketers to create a sustainable…N/A
    Pricing
    DemandScienceSkyword
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DemandScienceSkyword
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details
    More Pricing Information
    Community Pulse
    DemandScienceSkyword
    Considered Both Products
    DemandScience
    No answer on this topic
    Skyword, Inc
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    66 Answers
    No answers on this topic
    Delivers good value for the price
    96%
    Delivers good value for the price
    64 Answers
    No answers on this topic
    Happy with the feature set
    89%
    Happy with the feature set
    67 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    60 Answers
    No answers on this topic
    Implementation went as expected
    86%
    Implementation went as expected
    63 Answers
    No answers on this topic
    Features
    DemandScienceSkyword
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of DemandScience and Skyword
    Feature
    DemandScience
    7.8
    17 Ratings
    6% above category average
    Skyword
    8.5
    3 Ratings
    14% above category average
    Audience profiling and targeting8.617 Ratings00 Ratings
    Content performance analytics7.614 Ratings9.03 Ratings
    Campaign optimization dashboard7.210 Ratings00 Ratings
    Closed-loop tracking and reporting00 Ratings8.03 Ratings
    Content Publishing
    Comparison of Content Publishing features of DemandScience and Skyword
    Feature
    DemandScience
    -
    Ratings
    Skyword
    8.2
    3 Ratings
    5% above category average
    Content hub00 Ratings8.53 Ratings
    Content distribution00 Ratings8.53 Ratings
    Content promotion00 Ratings7.52 Ratings
    Best Alternatives
    DemandScienceSkyword
    Small Businesses
    Contently
    Score9.9 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DemandScienceSkyword
    Likelihood to Recommend
    7.6
    (75 ratings)
    8.7
    (4 ratings)
    Likelihood to Renew
    6.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    6.9
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    5.0
    (69 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    1.5
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    DemandScienceSkyword
    Likelihood to Recommend
    DemandScience
    Demand Science did deliver the quantity of leads without issue. The data for a few was not accurate (bounced when following up). But they agreed to make good by providing substitute leads to meet the quota. Towards the end of my project, they lost a few folks, and so the end of my campaign got a little rough as they were taking over some assignments midway. But we ultimately completed the SOW. I will say that the leads did not perform well in our email cadence - none converted. However, this was a test of the concept for us. Content syndication had a lower cost per qualified lead than some other tactics, so we tested it. Your results may vary, based on your follow-up and your market.
    Incentivized
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    Skyword, Inc
    It's a great platform for freelance writers to use because everything - the brief, deadline, notes, edits along the way etc, are all in one handy location; which is easy to access. It's great to get picked up by one client, following the recommendation of another too. It's almost like a networking site in this respect too, where companies get matched or paired with the right writers.
    Incentivized
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    Pros
    DemandScience
    • The initial pitch and contact from Mason used "show me you know me" well, which we felt was a good sign of company culture and approach to database marketing.
    • Delivery of leads was ahead of schedule.
    • They set expectations, and then delivered what they said they would.
    • The leads matched our criteria as agreed.
    • Regular check ins and catch ups, and patience when thing were taking a bit of time to get sorted here.
    Incentivized
    Read full review
    Skyword, Inc
    • Creating a lot of content quickly and efficiently
    • Identifying new and important topics and content areas to explore
    • Providing timely and helpful account service
    Incentivized
    Read full review
    Cons
    DemandScience
    • We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality
    • A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough
    Incentivized
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    Skyword, Inc
    • No current cons or issues with their services and platform.
    Incentivized
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    Likelihood to Renew
    DemandScience
    Our executives decided to not renew because we were not seeing the ROI they were looking for. However, our executives did not make the best decisions on the data Demand Science provided.
    Incentivized
    Read full review
    Skyword, Inc
    No answers on this topic
    Usability
    DemandScience
    The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
    Incentivized
    Read full review
    Skyword, Inc
    No answers on this topic
    Support Rating
    DemandScience
    Our rep is always available and quickly responds to any question we have. I haven't worked with other partners who are as proactive and excited to help us as our DemandScience rep is. He reaches out with new ideas and suggestions frequently. They are happy to make any changes needed to the campaigns and make those changes quickly and efficiently. They work well with our execution agency, but are also happy to meet with us directly to provide insights and support.
    Incentivized
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    Skyword, Inc
    Very responsive to our requests. Always make themselves available. We also have a standing weekly status with their team, which keeps us on the same page.
    Incentivized
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    Implementation Rating
    DemandScience
    They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.
    Incentivized
    Read full review
    Skyword, Inc
    No answers on this topic
    Alternatives Considered
    DemandScience
    I've not used another content syndication company, and I probably won't after the lack of results we've had. I have used direct email organizations, and they are stronger but also more expensive, so you have to weigh your priorities. I could see if you were selling a specific product or software and how this could be beneficial, but I'd steer away from it for services.
    Incentivized
    Read full review
    Skyword, Inc
    SkyWord distinguishes itself by its efficiency and the capabilities it has with web design and management. It also has a strong variety of content production capabilities like video, social media, etc. Our procurement team has found SkyWord to be fair when it comes to prices, and this showed when we evaluated them against competitors.
    Incentivized
    Read full review
    Return on Investment
    DemandScience
    • We have been able to grow our lead numbers with high quality leads at a reasonable cost
    • We have been able to generate just the leads we want to support our Business Development team
    • We have been able to get our content in front of our specific TAL
    Incentivized
    Read full review
    Skyword, Inc
    • High quality leads that increased our bottom line
    • Increased awareness and engagement with our social and digital activities
    Incentivized
    Read full review
    ScreenShots

    Skyword Screenshots

    Screenshot of Review submitted articles in the queue. Articles can be pushed to the next manager for review, sent back to the content creator, or published directly to client's website.Screenshot of Each article must receive a passing score on the Scorecard before being submitted. The Scorecard can be customized for certain requirements including meeting SEO and other content standards.Screenshot of Search our network of vetted contributors and influencers by location, language, expertise, Klout score, and more.Screenshot of Robust content analytics are available within the Skyword Platform.Screenshot of Streamline your video review process with time-stamped comments.Screenshot of The Skyword Marketing Calendar is built to align your strategy with the rest of marketing, and provide other teams across your organization visibility into your content marketing game plan.