DemandTools vs. Salesforce Data 360

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DemandTools
Score 9.8 out of 10
N/A
DemandTools for AppExchange is a data quality toolset for Salesforce.com CRM centric customers. The product comprises 11 individual modules to control, standardize, verify, deduplicate, import and manipulate Salesforce and/or Force.com data.N/A
Salesforce Data 360
Score 8.5 out of 10
N/A
Salesforce Data 360 (formerly Salesforce Data Cloud, or Salesforce Genie) is a solution to put data to work for customers. It is deeply embedded in the Einstein 1 Platform, which means any external data lake or warehouse can now drive actions and workflows inside of the Salesforce CRM.
$108,000
per year per org
Pricing
DemandToolsSalesforce Data 360
Editions & Modules
No answers on this topic
Data Cloud for Marketing
$108000
per year per org
Offerings
Pricing Offerings
DemandToolsSalesforce Data 360
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
DemandToolsSalesforce Data 360
Features
DemandToolsSalesforce Data 360
Data Source Connection
Comparison of Data Source Connection features of Product A and Product B
DemandTools
-
Ratings
Salesforce Data 360
7.8
9 Ratings
5% below category average
Connect to traditional data sources00 Ratings7.99 Ratings
Connecto to Big Data and NoSQL00 Ratings7.66 Ratings
Data Transformations
Comparison of Data Transformations features of Product A and Product B
DemandTools
-
Ratings
Salesforce Data 360
7.7
10 Ratings
5% below category average
Simple transformations00 Ratings8.510 Ratings
Complex transformations00 Ratings7.010 Ratings
Data Modeling
Comparison of Data Modeling features of Product A and Product B
DemandTools
-
Ratings
Salesforce Data 360
7.8
10 Ratings
0% below category average
Data model creation00 Ratings8.210 Ratings
Metadata management00 Ratings7.99 Ratings
Business rules and workflow00 Ratings7.910 Ratings
Collaboration00 Ratings7.610 Ratings
Testing and debugging00 Ratings7.410 Ratings
Data Governance
Comparison of Data Governance features of Product A and Product B
DemandTools
-
Ratings
Salesforce Data 360
6.9
10 Ratings
14% below category average
Integration with data quality tools00 Ratings7.410 Ratings
Integration with MDM tools00 Ratings6.48 Ratings
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DemandToolsSalesforce Data 360
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User Ratings
DemandToolsSalesforce Data 360
Likelihood to Recommend
8.7
(117 ratings)
8.3
(4 ratings)
Likelihood to Renew
9.9
(16 ratings)
6.0
(1 ratings)
Usability
7.8
(6 ratings)
8.0
(4 ratings)
Availability
9.8
(2 ratings)
-
(0 ratings)
Performance
8.5
(3 ratings)
-
(0 ratings)
Support Rating
9.0
(5 ratings)
-
(0 ratings)
Online Training
8.5
(2 ratings)
-
(0 ratings)
Implementation Rating
6.9
(6 ratings)
-
(0 ratings)
Configurability
7.5
(2 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.5
(2 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
DemandToolsSalesforce Data 360
Likelihood to Recommend
Validity
DemandTools is perfect for any system that constantly adds new records to its database. For example, in higher education, we are constantly purchasing search names from various vendors and DemandTools allows us to make sure we are not doubling up on the same records. It saves us money in the long run as we are not mailing out multiple copies of our brochures to the same person.
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Salesforce
Great tool for client management, sales tracking, cases studies. Using is as the source of truth for all client communication. Allowing more integration options for cc and ACH payments. Right now the options are limited and only integrate with strict processing capabilities that are not always in the businesses best interest.
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Pros
Validity
  • PowerGrid can review and make the updates simultaneously.
  • Single Table Dedupe makes merg[ing] the records easy and can make updates at the same time.
  • BulkBackup [is] just one click, majority data got updated.
  • Scenarios save a lot of time for similar working load.
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Salesforce
  • Allows use to bring external data into Salesforce as zero-copy
  • Is able to present data using standard Salesforce reports familiar to our users
  • Allows us to establish multiple relationships between our CRM data and the external data to contextualize the imported data.
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Cons
Validity
  • I wish I could make changes to my existing scenarios using save rather than having to create a whole new scenario. Maybe you can, I just haven't been able to.
  • Some features aren't user intuitive and it takes a while to learn.
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Salesforce
  • pricing or costing visibilty, we can't estimate what would be consumption this month and suddenly we get surprised
  • CI/CD can be improved, that looks a difficult and hard
  • Also sandbox comes with many limitation so very hard to replicate production like environment to test
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Likelihood to Renew
Validity
It's a great product. The only thing that holds us back is it was frustrating working with their sales team. We also don't like that when Validity purchased DemandTools they immediately started charging us quite a bit while it had been free for non-profit users when CRMFusion owned it. They also don't let you buy it for just 1 or 2 seats, you have to pay, I believe, in batches of 100 seats.
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Salesforce
No answers on this topic
Usability
Validity
Allows for control in uploading lists, saved processes for checking duplicate records.

Allows for backup files and quick reverts if something goes wrong.

Extends reporting when Salesforce.com cannot support specific pieces of info being put together in a report.

Automated processes for set and forget hygiene tasks
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Salesforce
Most of the daily use features, are very usr friendly, intuitive, every end user can learn how to manage and operate basic activities such as enter information, send an email, send a campaign, create an email marketing template, run a report on the renewals for the month, open and close a support case, create new account or a new contact, etc
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Reliability and Availability
Validity
There has not been a time since I started 9 months ago that I've encountered any kind of downtime.
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Salesforce
No answers on this topic
Performance
Validity
DemandTools is a bit clunky and slow at times
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Salesforce
No answers on this topic
Support Rating
Validity
Support can be slow so do not expect quick turn for urgent issues.
Help for specific queries not not there. Product tech support is offered. It would be great if query support, even if paid, was offered
The training webinars help with the basics but not much if you need advanced functionality.
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Salesforce
No answers on this topic
Online Training
Validity
The trainings are free live webinars that give you a solid base for getting started with the program. The only weakness is they don't have any advanced classes.
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Salesforce
No answers on this topic
Implementation Rating
Validity
I had just started using Salesforce about 3 months before I did the implementation myself, and it was easy to do just following their step-by-step instructions.
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Salesforce
No answers on this topic
Alternatives Considered
Validity
Though RingLead has much more to offer in terms of automation (and it is in Salesforce rather than a separate program), DemandTools still has our heart. DemandTools is very cost-friendly and we were able to increase the value of DemandTools by programming in additional saved scenarios. I decreased admin time in the DemandTools suite by approximately 25% after implementing saved scenarios for every reoccurring update or list upload.
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Salesforce
we have evaluated Snowflake, adobe rt-cdp as well. They also offer a very strong capabilities but the Data 360 is more suitable for us because of the same Salesforce ecosystem. The main key factor is without any custom code we were able to include it into our automations. And ofcourse with agentforce already in plans, we had to pick Data 360
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Scalability
Validity
It's done everything we've needed it to do.
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Salesforce
No answers on this topic
Return on Investment
Validity
  • It is a tremendous time saver. It does things Salesforce doesn't even have the capability to do. Tasks that would take hours to manually complete.
  • We can process a tremendous amount of data daily through one person, vs. weeks for the data to be cleaned, reviewed, routed and input.
  • Saves on headcount by allowing a dedicated user to set up batches and jobs for other teams to ensure their data integrity.
  • The return on investment isn't easily quantifiable but it is FELT in our department.
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Salesforce
  • Salesforce Data Cloud has a positive impact on me as a realtor because it is easy to generate reports on customer data and see what is needed to be bumped to the next level. We have to earn a certain commission by the end of the year and it makes it easy to see how close you are
  • It has a positive impact on keeping track of customers because it is nice to have it all in one place which is a nice time saver
  • I like that you can even see customer info from other agents making it nice to compare and try and pass others
  • Makes the customers journey smooth sailing because everything is in one place
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ScreenShots

DemandTools Screenshots

Screenshot of DemandTools Home ScreenScreenshot of Modify FormulaScreenshot of Data Quality Automation