DemandTools is a must have for Salesforce data hygiene

The most easily quantifiable return is the cleaning of duplicates. When we first loaded data into Salesforce we had no tool for cleaning duplicates and were loading spreadsheets that a number of different people had collected and maintained over the years, along with lists we got from vendors and trade associations we work with. We had a ton of duplicates in the system but within 30 days of of implementing DemandTools we were able to eliminate 30% of our database of over 400,000 total records from accounts, contacts and leads. This was not eliminating names but just cleaning up the mess we had loaded. Since then i have had our data looked at by several different people outside our company for multiple different reasons, and in most cases I got positive feedback about how duplicate-free our database is.

We use DemandTools to help control data within Salesforce. It is our primary way to clean up duplicate records, do mass updates and edits to records and for reassigning large blocks of records as needed. I consider DemandTools as being like Norton was for Windows in the early days. It provides the utilities you really must have to manage the data effectively