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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Digilant

    Score8 out of 10
    N/ABoston-based company Digilant offers their eponymous integrated DMP / DSP (data management platform, demand-side platform).N/A

    Oktopost

    Score9 out of 10
    N/AOktopost empowers B2B enterprise and mid-market companies across Tech, Financial Services, Healthcare and other sectors to adopt a data-driven approach to social media marketing. Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand on social and measure the real impact of social on the business. Oktopost aims to enable marketers to better engage with customers and prospects, get actionable insights, and…

    $49

    per month

    Pricing
    DigilantOktopost
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DigilantOktopost
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    DigilantOktopost
    Data Collection
    Comparison of Data Collection features of Digilant and Oktopost
    Feature
    Digilant
    7.5
    2 Ratings
    8% below category average
    Oktopost
    -
    Ratings
    Collection of first-party data7.02 Ratings00 Ratings
    Collection of third-party data8.02 Ratings00 Ratings
    Access to Third-party Data Providers7.52 Ratings00 Ratings
    Data Classification
    Comparison of Data Classification features of Digilant and Oktopost
    Feature
    Digilant
    7.7
    2 Ratings
    7% below category average
    Oktopost
    -
    Ratings
    Audience taxonomy8.02 Ratings00 Ratings
    Tag Management7.02 Ratings00 Ratings
    Data Analysis Dashboard8.02 Ratings00 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Digilant and Oktopost
    Feature
    Digilant
    7.5
    2 Ratings
    6% below category average
    Oktopost
    -
    Ratings
    Data Transfer8.02 Ratings00 Ratings
    DSP integration7.02 Ratings00 Ratings
    DMP Analytics
    Comparison of DMP Analytics features of Digilant and Oktopost
    Feature
    Digilant
    7.3
    2 Ratings
    7% below category average
    Oktopost
    -
    Ratings
    Campaign Analytics7.02 Ratings00 Ratings
    Audience Analytics7.52 Ratings00 Ratings
    Best Alternatives
    DigilantOktopost
    Small Businesses
    No answers on this topic
    PromoRepublic
    Score7.4 out of 10
    Medium-sized Companies
    Adobe Audience Manager
    Score8.2 out of 10
    No answers on this topic
    Enterprises
    Adobe Audience Manager
    Score8.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DigilantOktopost
    Likelihood to Recommend
    8.0
    (2 ratings)
    8.7
    (16 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (7 ratings)
    Usability
    -
    (0 ratings)
    8.7
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    6.4
    (1 ratings)
    Online Training
    -
    (0 ratings)
    4.5
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.3
    (1 ratings)
    User Testimonials
    DigilantOktopost
    Likelihood to Recommend
    Digilant
    It carries out transactions mechanically, without the need for human intervention, thus facilitating the simultaneous contracting of space in a large volume of media, it has the advantage that campaign planning can be carried out in real time,, you can advertise in content with a high degree of specialization, this automated system decides with precision if the consumer and the context fit the advertising
    Incentivized
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    Oktopost
    Oktopost is great if you have several Social Media profiles you want to manage and want to schedule and post all your things in a simple interface. They have a great calendar view that shows everything that is coming up and you can easily move or change postings with a few clicks. It is also good for managing a single account. It has all the features I need for our single account markets, like campaigns, tracking, scheduling, etc. I think if you are trying to manage a very large number of social media profiles it might get a bit difficult. There are tools more suited for that than Oktopost that may be easier, but Oktopost would still work.
    Incentivized
    Read full review
    Pros
    Digilant
    • You can take advantage of the algorithms of the platforms
    • allows simultaneous access to global inventories with thousands and thousands of advertising options
    Incentivized
    Read full review
    Oktopost
    • Auto-poster feature that allows scheduling of posts to be made in relatively short time.
    • Calendar view has a great UI with easy to use drag and drop and editing features.
    • Message assets can be saved per campaign without having to re-draft them for repeated promotions.
    • Good reporting via excel export and dashboard overview
    • Great customer service and support! Including response rate and implementation of requested features
    Read full review
    Cons
    Digilant
    • If you have doubts about what could be the optimal campaign for yours, it is better to create a work plan and then opt for the platform.
    • It can make the price disadvantageous for the advertiser.
    Incentivized
    Read full review
    Oktopost
    • Sometimes there were bugs in the user experience, but they seemed to be quickly addressed.
    • They didn't seem to have experience dealing with large-scale company use when integrating with Eloqua information. We had a lot of issues with false data or form submits showing up.
    Incentivized
    Read full review
    Likelihood to Renew
    Digilant
    No answers on this topic
    Oktopost
    I give Oktopost a 9, as a 10 means NO improvement is needed, but all platforms must iterate and improve. Hands down Oktopost is the B2B marketing leader in the social and content marketing world. They are also very quick to work on things and make the experience better for users. I would say I was a very early adopter of Oktopost and have seen them grow into a very useful tool and also a great company! I am VERY excited to see what they will do next to make our B2B marketing jobs more efficient and results producing! Thanks for helping our business close 10 accounts from LinkedIn in the last year! And that is up from ZERO the year before NOT using Oktopost.
    Read full review
    Usability
    Digilant
    No answers on this topic
    Oktopost
    Because in general is very good, the support team is always happy to help and you can ask them anything. They always have the solution. I also like the new functionalities that they are implementing; each month, we have something new. The end user platform is very easy to be used by the sales people.
    Read full review
    Support Rating
    Digilant
    No answers on this topic
    Oktopost
    When I have sent in questions to support, I have received answers pretty quickly and they were helpful. However, I would like to see more information on the support page rather than having to contact them directly.
    Read full review
    Online Training
    Digilant
    No answers on this topic
    Oktopost
    There is a lack of online training videos or documentation. They have a long list of FAQ's but I would prefer a quick YouTube video instead.
    Read full review
    Implementation Rating
    Digilant
    No answers on this topic
    Oktopost
    As I stated earlier, I would suggest doing a quick session with the Oktopost team in order to properly set up the account and make sure you are getting the full experience.
    Read full review
    Alternatives Considered
    Digilant
    It offers you to organize your audience statistics along with your customer data. You can organize your audience statistics along with your customer data. It allows you to create digital experiences that adapt to all channels.It will simply facilitate your decision making by offering you a great unified vision
    Incentivized
    Read full review
    Oktopost
    The integration with SalesForce and Marketo was the number one reason we went with Oktopost. It wasn't until after I got inside and got my hands dirty that I saw how great Oktopost was. The analytics reporting is sensational. It allowed me to easily pull reports to organize for my marketing department.
    Incentivized
    Read full review
    Return on Investment
    Digilant
    • Helps prevent the user from encountering ads that are not relevant
    • dig into the data to enrich the segmentations of your campaigns
    Incentivized
    Read full review
    Oktopost
    • Ability to quickly and comprehensively provide metrics on all activities to internal users and external clients helps inform and direct immediate and long term posting decisions.
    • Ability to integrate with websites and marketing platforms allows for an understanding of user interest beyond the awareness arena and into the conversion arena.
    • Ability to quickly post allows for immediate input during time sensitive social discussions.
    Read full review
    ScreenShots

    Oktopost Screenshots

    Screenshot of Social BIScreenshot of CalendarScreenshot of Post ConsoleScreenshot of Employee AdvocacyScreenshot of StreamsScreenshot of Inbox