Divi vs. Optimizely Content Management System

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Divi
Score 10.0 out of 10
N/A
More than just a WordPress theme, Divi is a website building platform that replaces the standard WordPress post editor with a new visual editor. The vendor states it can be enjoyed by design professionals and newcomers alike, and is designed to give users the ability to create spectacular designs with ease and efficiency.
$7.42
per month billed yearly
Optimizely Content Management System
Score 8.7 out of 10
N/A
Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A
Pricing
DiviOptimizely Content Management System
Editions & Modules
Divi
$7.42
per month billed yearly
Divi Pro
$23.08
per month billed yearly
Divi Lifetime
$249
one-time fee
Divi Lifetime + Pro Services
$297
today + 212 each following year
No answers on this topic
Offerings
Pricing Offerings
DiviOptimizely Content Management System
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
DiviOptimizely Content Management System
Top Pros
Top Cons
Features
DiviOptimizely Content Management System
Security
Comparison of Security features of Product A and Product B
Divi
8.3
3 Ratings
2% above category average
Optimizely Content Management System
8.5
152 Ratings
5% above category average
Role-based user permissions8.33 Ratings8.5152 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Divi
8.0
5 Ratings
5% above category average
Optimizely Content Management System
8.0
150 Ratings
5% above category average
API7.35 Ratings8.0145 Ratings
Internationalization / multi-language8.73 Ratings8.1112 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Divi
8.8
5 Ratings
13% above category average
Optimizely Content Management System
7.7
175 Ratings
0% below category average
WYSIWYG editor10.05 Ratings7.8161 Ratings
Code quality / cleanliness9.34 Ratings8.0150 Ratings
Admin section9.05 Ratings8.0161 Ratings
Page templates9.05 Ratings8.1154 Ratings
Library of website themes8.75 Ratings7.087 Ratings
Mobile optimization / responsive design9.75 Ratings7.9157 Ratings
Publishing workflow8.03 Ratings8.2154 Ratings
Form generator6.35 Ratings7.0117 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Divi
7.9
5 Ratings
7% above category average
Optimizely Content Management System
7.6
164 Ratings
3% above category average
Content taxonomy7.05 Ratings8.1149 Ratings
SEO support8.35 Ratings7.3149 Ratings
Bulk management8.53 Ratings7.0123 Ratings
Availability / breadth of extensions8.04 Ratings7.7130 Ratings
Community / comment management7.53 Ratings7.8108 Ratings
Best Alternatives
DiviOptimizely Content Management System
Small Businesses
ManageWP
ManageWP
Score 10.0 out of 10
Divi
Divi
Score 10.0 out of 10
Medium-sized Companies
Image Relay
Image Relay
Score 9.5 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DiviOptimizely Content Management System
Likelihood to Recommend
10.0
(5 ratings)
8.6
(201 ratings)
Likelihood to Renew
-
(0 ratings)
9.4
(32 ratings)
Usability
-
(0 ratings)
8.5
(67 ratings)
Availability
-
(0 ratings)
9.2
(4 ratings)
Support Rating
-
(0 ratings)
10.0
(6 ratings)
Online Training
-
(0 ratings)
10.0
(4 ratings)
Implementation Rating
-
(0 ratings)
6.4
(2 ratings)
User Testimonials
DiviOptimizely Content Management System
Likelihood to Recommend
Elegant Themes
Divi has cornered the market on a simple, straightforward WordPress theme that gives some major integrations and functions! Now that I've worked within it for years, I have a much better understanding of how robust a system it is. It takes some practice to get accustomed to but once you "get" it, it is so fun to use. I've shown so many small business owners how to use Divi and I feel that it is much easier to learn than other themes with functions that are controlled by coding or shortcodes. I could play in Divi all day, and some days I do, depending on which projects I am working on at the time
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Optimizely
It's definitely well suited for a large organization where you need to have multiple users paying attention to the content on specific pages, especially pages that are buried in a robust site. It's great for that, for the non-techie to be able to edit the information on their page, so to speak. Where I think it could be more robust is in the ability to kind of support more multimedia content and maybe make it a little bit easier to do forms because it has a capability obviously, but to some extent that is too complex for the non-techie to be able to create their own form as well as just some of the content blocks. I mean, I'm sure that a lot of time has been spent studying the complexity of that and whether the non-techie can manage something like a block. But I've found in my experience that even just basic group content block that's like the accordion, if you will, is too difficult for the non-techie person to be able to edit.
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Pros
Elegant Themes
  • Ease of use
  • Available elements
  • Customization possibilities
  • Access to pre-made resources
Read full review
Optimizely
  • Allows us to manage the digital experience for our customers across all touchpoints
  • Has all the tools and insights to understand the customer journey
  • Is easy to use and intuitive reducing effort and time to market
  • Allowed us to create a website that is professional, modern and easy to navigate for our customers
Read full review
Cons
Elegant Themes
  • SEO integration is not the best
  • Divi AI image generation can be improved
  • for some good modules (divi add ons) a licence need to be purchased
Read full review
Optimizely
  • It would be nice to have out of the box blocks that can be aligned with our look and feel
  • Cannot see where content is used within catalog
  • Would be great to search images/blocks (might be an issue in our implementation)
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Likelihood to Renew
Elegant Themes
No answers on this topic
Optimizely
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
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Usability
Elegant Themes
No answers on this topic
Optimizely
Optimizely puts a clear emphasis on making this usable for people that do not have a coding background. It's tabs are easy to navigate and make it very straightforward when searching for capabilities needed for building a website. The workflow management platform especially makes content approval processes which can typically get jumbled and overlogged, become simple and manageable.
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Reliability and Availability
Elegant Themes
No answers on this topic
Optimizely
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
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Support Rating
Elegant Themes
No answers on this topic
Optimizely
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
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Online Training
Elegant Themes
No answers on this topic
Optimizely
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
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Implementation Rating
Elegant Themes
No answers on this topic
Optimizely
I was not fully involved.
Read full review
Alternatives Considered
Elegant Themes
Divi price is superior and the infinite sites feature got me. Thrive was good for me at some point, but they got stuck in their layout options. Even i liked the Thrive form builder, in general Divi gave me more options to build my websites and build my landing pages. If they work on their interaction with other apps like Mailchimp or Hubspot, for example, or make the tool even more intuitive, i would give them 10 in everything.
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Optimizely
It's comparable to the ones that I mentioned in most ways. I selected this product because it was the easiest and most affordable. Easiest in terms of we already were on the Optimizely platform, so to go to another would be lots of work time and money. So it was truly the least path of resistance.
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Return on Investment
Elegant Themes
  • It has allowed us to grow our web design business. Today we have an entire independent team that's focused on design and delivery. Production has gone up 40% and and revenue has increased.
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Optimizely
  • It allows us to have a functional ecommerce site
  • It enables us to have a variety of journey types at to be checked out
  • There is a lot of reliance on spreadsheets and running jobs, with less automation than I would like
Read full review
ScreenShots

Optimizely Content Management System Screenshots

Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of DAMConnector: The fully featured Optimizely Digital Asset Management can connect to Optimizely CMS to serve as the single source of truth for brand assets.Screenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.