What users are saying about
37 Ratings
2 Ratings
37 Ratings
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Score 7.6 out of 100
2 Ratings
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Score 6.5 out of 100

Likelihood to Recommend

D&B Hoovers

If you're with a big company that can afford to pay $500 - 1000 per month or more for data, then this platform may have a lot of value for you. That's in part because you could use it to produce actionable insights on a mass scale and you may not be worried about the cost of incorrect data. If your company is a smaller company working on a budget, this most likely is not the solution for you.
Justin Roodman | TrustRadius Reviewer

MixRank

If your organization is looking to find insights on the mobile app space and you are interested in seeing the technologies that are installed in apps, Mixrank is right for you. They have the ability to target by category, downloads, SDKs. and much more. Mixrank seems to be 100% mobile focused, so if your organization is looking for web analytics, Mixrank wont suffice
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

D&B Hoovers
8.0
MixRank
6.9
Advanced search
D&B Hoovers
8.0
MixRank
7.5
Identification of new leads
D&B Hoovers
8.6
MixRank
5.5
List quality
D&B Hoovers
7.7
MixRank
6.5
List upload/download
D&B Hoovers
8.1
MixRank
7.5
Ideal customer targeting
D&B Hoovers
8.2
MixRank
7.0
Load time/data access
D&B Hoovers
7.6
MixRank
7.5

Sales Intelligence Data Standards

D&B Hoovers
8.1
MixRank
5.8
Contact information
D&B Hoovers
7.9
MixRank
6.0
Company information
D&B Hoovers
8.2
MixRank
5.0
Industry information
D&B Hoovers
8.3
MixRank
6.5

Data Augmentation & Lead Qualification

D&B Hoovers
8.4
MixRank
6.3
Lead qualification process
D&B Hoovers
8.0
MixRank
6.0
Smart lists and recommendations
D&B Hoovers
8.0
MixRank
6.5
Salesforce integration
D&B Hoovers
8.6
MixRank
5.0
Company/business profiles
D&B Hoovers
8.7
MixRank
5.5
Alerts and reminders
D&B Hoovers
9.5
MixRank
8.5
Data hygiene
D&B Hoovers
8.3
MixRank
5.5
Automatic data refresh
D&B Hoovers
8.4
MixRank
6.5
Tags
D&B Hoovers
8.4
MixRank
6.5
Filters and segmentation
D&B Hoovers
7.8
MixRank
6.5

Sales Intelligence Email Features

D&B Hoovers
9.9
MixRank
Sales email templates
D&B Hoovers
9.9
MixRank
Append emails to records
D&B Hoovers
9.9
MixRank

Pros

D&B Hoovers

  • Hoover's has good information architecture in one sense that allowed you to keep track of where you have looked and also add anticipatory links for things you might like to research or know.
  • It was great for finding a more complete picture of the companies history.
  • It was helpful for piecing together contact information for people you may not have known worked there.
Micah Tinklepaugh | TrustRadius Reviewer

MixRank

  • Easy to use UI
  • Has a pretty good range of support for iOS, Android and mobile web.
  • Lists are easy to pull
  • Good customer support.
Anonymous | TrustRadius Reviewer

Cons

D&B Hoovers

  • There are virtually no areas where this software can improve. This is elite b2b software that businesses who care about their prospecting/sales campaigns use.
  • Other than the software, the price itself can improve so start up businesses are more inclined to make the purchase.
Anonymous | TrustRadius Reviewer

MixRank

  • The interface is not as user friendly as other platforms.
  • Contact information can be off with regards to smaller indie publishers/developers.
  • I would like to edit the information that is provided in CSV reports.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

D&B Hoovers

D&B Hoovers 5.9
Based on 2 answers
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
Micah Tinklepaugh | TrustRadius Reviewer

MixRank

No score
No answers yet
No answers on this topic

Support Rating

D&B Hoovers

D&B Hoovers 10.0
Based on 2 answers
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
Anonymous | TrustRadius Reviewer

MixRank

No score
No answers yet
No answers on this topic

Alternatives Considered

D&B Hoovers

D&B stacks up but not very high. ZoomInfo is in the lead for newer-looking technology and data quality. Sales Navigator is a powerhouse in the space and probably has the whole package that I'd want during prospecting except for the business code. Crunchbase has newer information and industry trends that are hard to beat. Hopefully D&B can modernize to stack up and make a more appealing UI/UX.
Anonymous | TrustRadius Reviewer

MixRank

Overall it is a decent product, each platform has their own strengths and weaknesses. Mixrank is good at pulling reports, easy to use UI, pretty good coverage in terms of prospecting. Additionally, they are based in SF which is not too far from our office so it makes it easy to contact them and meet with them
Anonymous | TrustRadius Reviewer

Return on Investment

D&B Hoovers

  • Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
  • A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
  • Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
Justin Roodman | TrustRadius Reviewer

MixRank

  • It gave us the ability to target the right organizations for our business
  • Gave clear insights on competitors in the mobile Ad Tech Space
  • Gave us lists of potential customers at scale.
Anonymous | TrustRadius Reviewer

Pricing Details

D&B Hoovers

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

MixRank

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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