D&B Hoovers vs. MixRank

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Hoovers
Score 8.6 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
MixRank
Score 6.5 out of 10
N/A
MixRank is a sales intelligence software solution offered by MixRank.N/A
Pricing
D&B HooversMixRank
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B HooversMixRank
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
D&B HooversMixRank
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
D&B HooversMixRank
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Hoovers
8.2
72 Ratings
8% above category average
MixRank
6.9
2 Ratings
9% below category average
Advanced search8.468 Ratings7.52 Ratings
Identification of new leads8.064 Ratings5.52 Ratings
List quality7.769 Ratings6.52 Ratings
List upload/download8.864 Ratings7.52 Ratings
Ideal customer targeting7.860 Ratings7.02 Ratings
Load time/data access8.368 Ratings7.52 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Hoovers
8.0
72 Ratings
6% above category average
MixRank
5.8
2 Ratings
26% below category average
Contact information6.864 Ratings6.02 Ratings
Company information8.971 Ratings5.02 Ratings
Industry information8.270 Ratings6.52 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Hoovers
8.0
69 Ratings
8% above category average
MixRank
6.3
2 Ratings
16% below category average
Lead qualification process7.044 Ratings6.02 Ratings
Smart lists and recommendations7.353 Ratings6.52 Ratings
Salesforce integration8.737 Ratings5.02 Ratings
Company/business profiles9.065 Ratings5.52 Ratings
Alerts and reminders8.047 Ratings8.52 Ratings
Data hygiene7.854 Ratings5.52 Ratings
Automatic data refresh7.748 Ratings6.52 Ratings
Tags8.039 Ratings6.52 Ratings
Filters and segmentation8.252 Ratings6.52 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Hoovers
8.8
30 Ratings
15% above category average
MixRank
-
Ratings
Sales email templates10.07 Ratings00 Ratings
Append emails to records7.630 Ratings00 Ratings
Best Alternatives
D&B HooversMixRank
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
LinkedIn Sales Navigator
LinkedIn Sales Navigator
Score 8.5 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
D&B HooversMixRank
Likelihood to Recommend
8.8
(77 ratings)
6.5
(2 ratings)
Likelihood to Renew
9.1
(6 ratings)
-
(0 ratings)
Usability
10.0
(2 ratings)
-
(0 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
7.6
(5 ratings)
-
(0 ratings)
Implementation Rating
10.0
(2 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
D&B HooversMixRank
Likelihood to Recommend
Dun & Bradstreet
If you are looking for a data provider with pretty good company profiles Hoovers is a great choice. They are NOT a leader in contact data. If you are looking for the best data provider for contact data, maybe not your best choice, but if you want to be able to be able to analyze all past clients or prospects to develop a "best fit" prospect profile, Hoover could be a useful tool If you are looking for a data provider to get direct phones, direct emails and every employee at a locations this is not the best option
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MixRank
If your organization is looking to find insights on the mobile app space and you are interested in seeing the technologies that are installed in apps, Mixrank is right for you. They have the ability to target by category, downloads, SDKs. and much more. Mixrank seems to be 100% mobile focused, so if your organization is looking for web analytics, Mixrank wont suffice
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Pros
Dun & Bradstreet
  • allows you to search within broad industry categories or very detailed subcategories using a variety of methods (NAICS, SIC, D&B's internal coding system, keywords, etc.)
  • Has a variety of personnel that you can view and sort by level, name, or email availability.
  • Oftentimes emails for C-level personnel cannot be located on the company website or easily found elsewhere online.
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MixRank
  • Easy to use UI
  • Has a pretty good range of support for iOS, Android and mobile web.
  • Lists are easy to pull
  • Good customer support.
Read full review
Cons
Dun & Bradstreet
  • We should be able to "exclude" words from titles or company names
  • Able to access titles and email addresses more easily - not look at list first, select find matching contacts button, then go back to sort to add titles contain and email addresses, etc. This is a two-step process to get what I need.
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MixRank
  • The interface is not as user friendly as other platforms.
  • Contact information can be off with regards to smaller indie publishers/developers.
  • I would like to edit the information that is provided in CSV reports.
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Likelihood to Renew
Dun & Bradstreet
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
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MixRank
No answers on this topic
Usability
Dun & Bradstreet
Because it's easy to use
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MixRank
No answers on this topic
Reliability and Availability
Dun & Bradstreet
Always available on desktop or mobile.
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MixRank
No answers on this topic
Performance
Dun & Bradstreet
Meets our needs
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MixRank
No answers on this topic
Support Rating
Dun & Bradstreet
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
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MixRank
No answers on this topic
Implementation Rating
Dun & Bradstreet
I was not part of the implementation as that stayed with Dev team.
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MixRank
No answers on this topic
Alternatives Considered
Dun & Bradstreet
The company information provided by D & B hoovers is extremely in-depth and in detail, the accuracy of the information provided gives a very good idea about the prospective company and helps in making cohorts and evaluation fit. As compared to other companies D & B hoovers is not as efficient in detecting buyer intent which other tools like Slintel are very good at. D & B Hoovers gives amazing company info however it can improve on sharing information about buyer intent. Sales Navigator by far provides extremely accurate information with is almost 100% accurate. However, Navigator does not provide buyer intent information.
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MixRank
Overall it is a decent product, each platform has their own strengths and weaknesses. Mixrank is good at pulling reports, easy to use UI, pretty good coverage in terms of prospecting. Additionally, they are based in SF which is not too far from our office so it makes it easy to contact them and meet with them
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Scalability
Dun & Bradstreet
We're a small company with few users, so scalability has not been an issue.
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MixRank
No answers on this topic
Return on Investment
Dun & Bradstreet
  • Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
  • A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
  • Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
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MixRank
  • It gave us the ability to target the right organizations for our business
  • Gave clear insights on competitors in the mobile Ad Tech Space
  • Gave us lists of potential customers at scale.
Read full review
ScreenShots

D&B Hoovers Screenshots

Screenshot of D&B Hoovers dashboardScreenshot of D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence