D&B Optimizer vs. Leadfeeder

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Optimizer
Score 7.6 out of 10
N/A
D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A
Leadfeeder
Score 7.3 out of 10
Mid-Size Companies (51-1,000 employees)
Leadfeeder is a B2B sales tool that shows organizations which companies are visiting their website. It integrates into the user’s CRM and shows information on leads’ visit data straight in Salesforce, Pipedrive or any other supported CRM. By installing Leadfeeder's tracking script, your website will be monitored for visits from companies in close to real-time (fresh leads appearing in your account every hour.) The vendor’s value proposition is that Leadfeeder’s simple interface…N/A
Pricing
D&B OptimizerLeadfeeder
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B OptimizerLeadfeeder
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
D&B OptimizerLeadfeeder
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Optimizer
5.7
2 Ratings
28% below category average
Leadfeeder
-
Ratings
Advanced search3.52 Ratings00 Ratings
Identification of new leads5.12 Ratings00 Ratings
List quality5.12 Ratings00 Ratings
List upload/download8.02 Ratings00 Ratings
Ideal customer targeting4.42 Ratings00 Ratings
Load time/data access8.02 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Optimizer
6.8
2 Ratings
10% below category average
Leadfeeder
-
Ratings
Contact information6.92 Ratings00 Ratings
Company information6.22 Ratings00 Ratings
Industry information7.12 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Optimizer
6.9
2 Ratings
7% below category average
Leadfeeder
-
Ratings
Lead qualification process6.01 Ratings00 Ratings
Smart lists and recommendations6.02 Ratings00 Ratings
Salesforce integration9.02 Ratings00 Ratings
Company/business profiles4.32 Ratings00 Ratings
Data hygiene8.82 Ratings00 Ratings
Automatic data refresh6.22 Ratings00 Ratings
Filters and segmentation8.21 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Optimizer
7.3
1 Ratings
3% below category average
Leadfeeder
-
Ratings
Append emails to records7.31 Ratings00 Ratings
Best Alternatives
D&B OptimizerLeadfeeder
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Affinity
Affinity
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Intercom
Intercom
Score 8.7 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.7 out of 10
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 5.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
D&B OptimizerLeadfeeder
Likelihood to Recommend
8.0
(2 ratings)
1.9
(12 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
D&B OptimizerLeadfeeder
Likelihood to Recommend
Dun & Bradstreet
NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
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Leadfeeder
If you're looking to find new sales/customer contacts and are not a fan of complete "cold calling", Leadfeeder is a great source for finding those contacts or companies which may benefit you as they're clearly already looking at you. It weeds out half of the footwork for you.
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Pros
Dun & Bradstreet
  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.
Read full review
Leadfeeder
  • Displaying the company and location as well as employees at the company to make it easier to find the right person to contact
  • You can use LinkedIn Sales Navigator to be able to contact them directly on LinkedIn
  • It shows all the pages visited so the sales team can advertise the right product
  • The user management within Leadfeeder is easy to use as you can assign a company to another user and keep everything organized
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Cons
Dun & Bradstreet
  • Sometimes missing records
Read full review
Leadfeeder
  • Leadfeeder has basic lead Tagging capabilities and some native integrations. It would be great to see more lead Activity Tracking and integration capabilities that sync with sales tools so a team could hypothetically keep their eyes on Leadfeeder-only while updating the CRM/sales tool.
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Likelihood to Renew
Dun & Bradstreet
No answers on this topic
Leadfeeder
Leadfeeder is the best anonymous visitor tracking software platform that I've ever used. Sitting as a layer on top of Google Analytics, the tool consistently provides us with accurate intelligence of what our hottest prospects are looking at while visiting our site. The Leadfeeder customer support is top notch and the company is always coming out with new updates that further improve the technology. On top of all of this, Leadfeeder integrates with Slack and our CRM, allowing me to continue to do my job without having to switch between various platforms throughout the day.
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Usability
Dun & Bradstreet
No answers on this topic
Leadfeeder
Extremely intuitive and easy to use. The ability to create custom views and reports is very easy.
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Alternatives Considered
Dun & Bradstreet
We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
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Leadfeeder
Leadfeeder is very easy to set up, use, and maximize functionality. It is also easy to train. Other tools have a higher cost of acquisition and ownership. Plus, the customer support and training are helpful and very accessible! It's great for small to mid-market businesses.
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Return on Investment
Dun & Bradstreet
  • We save time and money having sales people trying to complete and update records.
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Leadfeeder
  • It has helped support us to understand our market and if our website is properly communicating to and providing value to that market
  • We currently do not have the sales staff to go after potentially qualified organizations that visit the site but don't convert but it is a strategy we will employ at some point.
Read full review
ScreenShots

D&B Optimizer Screenshots

Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.

Leadfeeder Screenshots

Screenshot of Leadfeeder shows you the names of companies visiting your website.Screenshot of Leadfeeder prioritizes companies based on how active they've been on your website.Screenshot of Leadfeeder enriches your leads with company and contact information.Screenshot of Automatically update your CRM or get emails with lead data.