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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    D&B Optimizer

    Score10 out of 10
    N/AD&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A

    LeadLander

    Score8.1 out of 10
    N/ALeadLander is essentially an IP reverse look-up tool. It does a reverse look-up of the IP address to distinguish between corporate visitors and “home/ISP” users. Although having somewhat similar functionality as web analytics products like Google Analytics and WebTrends, it is actually designed for a different user base. While web analytics tools are typically designed to provide metrics such as bounce rates, unique visitors, and length/depth of stay to help marketers optimize website content,…

    $25

    Per User Per Month

    Pricing
    D&B OptimizerLeadLander
    Editions & Modules
    No answers on this topic
    LeadLander
    $25.00
    Per User Per Month
    Offerings
    Pricing Offerings
    D&B OptimizerLeadLander
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    D&B OptimizerLeadLander
    Prospecting
    Comparison of Prospecting features of D&B Optimizer and LeadLander
    Feature
    D&B Optimizer
    5.7
    2 Ratings
    30% below category average
    LeadLander
    -
    Ratings
    Advanced search3.52 Ratings00 Ratings
    Identification of new leads5.12 Ratings00 Ratings
    List quality5.12 Ratings00 Ratings
    List upload/download8.02 Ratings00 Ratings
    Ideal customer targeting4.42 Ratings00 Ratings
    Load time/data access8.02 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of D&B Optimizer and LeadLander
    Feature
    D&B Optimizer
    6.8
    2 Ratings
    13% below category average
    LeadLander
    -
    Ratings
    Contact information6.92 Ratings00 Ratings
    Company information6.22 Ratings00 Ratings
    Industry information7.12 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of D&B Optimizer and LeadLander
    Feature
    D&B Optimizer
    6.9
    2 Ratings
    8% below category average
    LeadLander
    -
    Ratings
    Lead qualification process6.01 Ratings00 Ratings
    Smart lists and recommendations6.02 Ratings00 Ratings
    Salesforce integration9.02 Ratings00 Ratings
    Company/business profiles4.32 Ratings00 Ratings
    Data hygiene8.82 Ratings00 Ratings
    Automatic data refresh6.22 Ratings00 Ratings
    Filters and segmentation8.21 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of D&B Optimizer and LeadLander
    Feature
    D&B Optimizer
    7.3
    1 Ratings
    2% below category average
    LeadLander
    -
    Ratings
    Append emails to records7.31 Ratings00 Ratings
    Best Alternatives
    D&B OptimizerLeadLander
    Small Businesses
    Owler
    Score9.7 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Lead Forensics
    Score8.9 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    D&B OptimizerLeadLander
    Likelihood to Recommend
    8.0
    (2 ratings)
    9.0
    (9 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.2
    (4 ratings)
    User Testimonials
    D&B OptimizerLeadLander
    Likelihood to Recommend
    Dun Bradstreet
    NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
    Incentivized
    Read full review
    LeadLander
    LeadLander is great for sales reps who are looking for additional insights when attempting to get the right message to the right audience at the right time via the right medium. Nevertheless, the tool is basically fairly simplistic in terms of what you get. Data is delivered via email and can be tailored in terms of frequency and territory, but the overall information presented is fairly simple. The links to websites visited and accompanying information pertaining to frequency and duration are incredibly helpful. Nevertheless, if you have a lot of users visiting sites that utilize a free version of your tool, care is required to ensure that your messaging is not falling on deaf ears. Overall, the tool is very useful for accomplishing awareness of baseline insights pertaining to prospective clientele visiting your company's website in order to craft more meaningful messaging.
    Incentivized
    Read full review
    Pros
    Dun Bradstreet
    • Update and correct data.
    • Integrate with your sales and marketing automation systems.
    • Help maintain updated records.
    Incentivized
    Read full review
    LeadLander
    • Leadlander has an excellent database of IP addresses. Often the address is registered to some unknown cable company but leadlander seems to identify them.
    • Leadlander is well designed and intuitive to use.
    • Leadlander captures page data and referral that we wouldn't otherwise have.
    Incentivized
    Read full review
    Cons
    Dun Bradstreet
    • Sometimes missing records
    Incentivized
    Read full review
    LeadLander
    • Be able to see the people in addition to the accounts.
    • Integrate with our tech stack (it may but it's not a feature I am currently aware of).
    • Better matching of IP addresses.
    Incentivized
    Read full review
    Likelihood to Renew
    Dun Bradstreet
    No answers on this topic
    LeadLander
    Currently, we have not went out to look for another tool because we are happy with LeadLanders' performance. If we were to be approached by any of their competitors, we would look to investigate the difference and similarities between the tools. In the past, we used a tool that provided images and steps taken to show the route a prospect takes and I found that to be very interesting.
    Incentivized
    Read full review
    Alternatives Considered
    Dun Bradstreet
    We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
    Incentivized
    Read full review
    LeadLander
    ActOn also provides website analytics, however if we have a contact in our CRM - it will tell us each morning if that specific contact visited our website rather than just a company name. It is interesting to note that both ActOn and Leadlander often have different results and companies. I'm not sure why there is a discrepancy, however overall, both tools are fairly comparable.
    Incentivized
    Read full review
    Return on Investment
    Dun Bradstreet
    • We save time and money having sales people trying to complete and update records.
    Incentivized
    Read full review
    LeadLander
    • Our Demand Generation team primarily uses this tool and has been wildly successful! Their entire office area is covered in wins, including amounts. One of the larger deals found on LeadLander was 4.2 million. A current opportunity is set at 2.5 million. I think the ROI speaks for itself with those deals.
    Incentivized
    Read full review
    ScreenShots

    D&B Optimizer Screenshots

    Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.