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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    D&B Optimizer

    Score10 out of 10
    N/AD&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A

    RainKing (discontinued)

    Score7.7 out of 10
    N/ARainKing is a sales intelligence software solution offered by RainKing Software.N/A
    Pricing
    D&B OptimizerRainKing (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    D&B OptimizerRainKing (discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    D&B OptimizerRainKing (discontinued)
    Considered Both Products
    Dun Bradstreet
    No answer on this topic
    Discontinued Products
    Chose RainKing (discontinued)
    Hands down best tool in its space! The information provided across all levels is unmatched, whether it is about technology or initiatives or org charts or just getting a prospects contact info, I trust Rainking more than any other tool available.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    D&B OptimizerRainKing (discontinued)
    Prospecting
    Comparison of Prospecting features of D&B Optimizer and RainKing (discontinued)
    Feature
    D&B Optimizer
    5.7
    2 Ratings
    30% below category average
    RainKing (discontinued)
    8.3
    14 Ratings
    7% above category average
    Advanced search3.52 Ratings8.014 Ratings
    Identification of new leads5.12 Ratings8.914 Ratings
    List quality5.12 Ratings8.013 Ratings
    List upload/download8.02 Ratings7.113 Ratings
    Ideal customer targeting4.42 Ratings8.914 Ratings
    Load time/data access8.02 Ratings9.014 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of D&B Optimizer and RainKing (discontinued)
    Feature
    D&B Optimizer
    6.8
    2 Ratings
    13% below category average
    RainKing (discontinued)
    8.6
    15 Ratings
    10% above category average
    Contact information6.92 Ratings8.915 Ratings
    Company information6.22 Ratings8.115 Ratings
    Industry information7.12 Ratings9.014 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of D&B Optimizer and RainKing (discontinued)
    Feature
    D&B Optimizer
    6.9
    2 Ratings
    8% below category average
    RainKing (discontinued)
    8.4
    15 Ratings
    12% above category average
    Lead qualification process6.01 Ratings8.911 Ratings
    Smart lists and recommendations6.02 Ratings8.012 Ratings
    Salesforce integration9.02 Ratings8.011 Ratings
    Company/business profiles4.32 Ratings8.913 Ratings
    Data hygiene8.82 Ratings8.913 Ratings
    Automatic data refresh6.22 Ratings8.010 Ratings
    Filters and segmentation8.21 Ratings8.914 Ratings
    Alerts and reminders00 Ratings7.18 Ratings
    Tags00 Ratings9.08 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of D&B Optimizer and RainKing (discontinued)
    Feature
    D&B Optimizer
    7.3
    1 Ratings
    2% below category average
    RainKing (discontinued)
    9.0
    2 Ratings
    19% above category average
    Append emails to records7.31 Ratings9.02 Ratings
    Best Alternatives
    D&B OptimizerRainKing (discontinued)
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    D&B OptimizerRainKing (discontinued)
    Likelihood to Recommend
    8.0
    (2 ratings)
    8.8
    (15 ratings)
    User Testimonials
    D&B OptimizerRainKing (discontinued)
    Likelihood to Recommend
    Dun Bradstreet
    NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
    Incentivized
    Read full review
    Discontinued Products
    RainKing is less appropriate when you don't have the funds or resources to pay for it. You could easily Google the information that you're looking for, or use CrunchBase, but it's extremely time-consuming. RainKing makes this very easy and the data seamlessly sends to Salesforce with the proper integration. RainKing is very appropriate when you have a large team of folks that need to source leads/accounts simultaneously and need licenses to do so - it's worth the money with a larger team.
    Incentivized
    Read full review
    Pros
    Dun Bradstreet
    • Update and correct data.
    • Integrate with your sales and marketing automation systems.
    • Help maintain updated records.
    Incentivized
    Read full review
    Discontinued Products
    • Being able to search for companies that are currently evaluating solutions in your space.
    • The contact information for people and related people is also great, I have used dozens of other data solutions and prefer Rainking.
    • Rainking also gives you the ability to create lists of your ideal buyer and download them which was great for my team and I pull new contacts to prospect!
    • I can't get over how impressive the org chart info is in RainKing, it allowed myself and my team to find other involved prospects and get a good feel for organizations.
    Incentivized
    Read full review
    Cons
    Dun Bradstreet
    • Sometimes missing records
    Incentivized
    Read full review
    Discontinued Products
    • Account manager - really unresponsive, not interested in helping with renewal, making the case to our execs
    • The Discover/RainKing team was not interested in helping us expand the way we are utilizing the tool, provide additional training, etc
    • Contacts department designation lacks in accuracy, we frequently found significant mismatches
    Read full review
    Alternatives Considered
    Dun Bradstreet
    We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
    Incentivized
    Read full review
    Discontinued Products
    I've used SalesNavigator and Zoom Info. I actually think that Ranking is a great solution if you can use it in tandem with SalesNavigator. When it comes to pulling lists, in my opinion, Ranking does it best. Now that it has the database combined with Discoverorg, it's even more powerful to use.
    Incentivized
    Read full review
    Return on Investment
    Dun Bradstreet
    • We save time and money having sales people trying to complete and update records.
    Incentivized
    Read full review
    Discontinued Products
    • I don't have that information readily available to quantify the positive impact. However, I will say that I've found a lot of good prospects via RainKing to target my outreach efforts to. I definitely feel like the product pays for itself.
    Incentivized
    Read full review
    ScreenShots

    D&B Optimizer Screenshots

    Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.