Dovetail, headquartered in Sydney, aims to enable the world to create better products and services through deep customer understanding. Dovetail states they empower 45,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative research platform.
$0
per month
Jira Align
Score 8.1 out of 10
N/A
A solution to bridge the gap between strategy and execution for portfolio, product, and program management teams, used to manage idea intake, prioritize your feature backlog, and track progress with live roadmaps.
$27,000
per year
Pricing
Dovetail
Jira Align
Editions & Modules
Free
$0
Professional
$15
per month
Enterprise
Contact Sales
per year
Starting Price
$27,000.00
per year
Maximum Price
$3,987,600.00
per year
Offerings
Pricing Offerings
Dovetail
Jira Align
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
Discount available for annual billing on the Professional plan.
See 1st question answer for my use case, I went into depth there for the specific use cases we have. For less appropriate (touched on this earlier) the final report is not great in dovetail. The formatting options are not great and does not look professional because of the lack of customization and layouts. For my customer we wouldn't be able to present that data as it's constructed. So we have to copy and paste all the quotes and insights to a word doc. That's ok but then it means if we want to use Dovetail as a repository of data we have to then re-import a pdf of the report into the project page.
The Atlassian Jira Align (formerly AgileCraft) tools help keep our scrum teams moving in the right direction. It gives Sr. Executives visibility into the progress of our digital transformation efforts. It provides information to our program manager to create the necessary artifacts to justify continued funding of our initiatives. It also supports the SAFe framework, along with some others. And the Atlassian Jira Align (formerly AgileCraft) tools provide integration to other tools that we use in our portfolio.
The tagging, linking, and repository features make it simple to maintain a living library of knowledge, ensuring past work is never lost.
Dovetail enables our researchers and non-research partners to engage more directly with findings, fostering a stronger culture of evidence-based decision-making.
Dovetail makes it simple to track engagement metrics with research insights proving overall ROI.
Effective Sprint planning : Sprint planning can be done using Planning Poker in AgileCraft by clicking Team > Manage > Other > Estimation Games very effectively for distributed teams.
Team Capacity Allocation Report: After tasks are created at team or program level, the report from AgileCraft cab be pulled and can be verified that no team member is under or over allocated. A report can be generated by navigating to Team > Manage > Assign Tasks.
Effective Requirement trace-ability: To maintain requirements trace-ability follow the steps below:
Upload test cases against the story/requirement. once uploaded test cases will be visible under that story
Execute Test cases in AgileCraft and mark them as Pass/Fail based on the actual outcome
Based on test results, The acceptance criterion's can be marked as “Pass” or “Fail” & if marked failed corresponding defect can be logged & can be attached with the story
So against each story we can easily see whether all test cases been executed or not & which acceptance criterion's are failed & how many defects are in open or close state.
Daily Scrum: In AgileCraft, the option to run a daily stand-up is available from Team > Manage > Daily Standups. Selecting the sprint number opens the daily stand-up meeting window in which each team member's tasks are visible and hours can be burned against them. Conduct Scrum meetings in AgileCraft, and burn each associate hour against the tasks created during the meeting. The burn-down chart can be generated & viewed during the stand-up to check whether the team is on track.
We should have a trust indicator for our insights, as it is difficult to quickly determine when they are trustworthy or not.
Chatbot analysis within different data, I mostly use it with a small sample and replicate the process instead of using the chatbot for more global analysis.
Insight creation, the format is not always really engaging, and you can't really create a presentation from it. It does not align with some stakeholder expectations and requires us to redo the work.
The initial ticket creation screen lacks some important features, such as assigning "point values" (a measure of effort needed for the ticket).
The browser needs to be manually refreshed to see new tickets, which can make things confusing when several people in a meeting are simultaneously creating tickets.
The interface on some smaller portions of the software are sometimes difficult to understand.
Because we are really happy with the tool and it’s capabilities at the moment. The price increase is the main issue we can have but the features are getting better and better. It really saves a lot of time for our team and allow us to collaborate more efficiently with certain stakeholders that often did not réalise how much research we conduct. Now they can just have a look to it by themself!
Very organized and user-friendly; however, the editing capabilities for the analysis report/insight doc could use some work. There was a recent update also causing it to be harder to find the in-project search bar and where to switch from the highlight list and highlight board view, which made the experience more challenging, especially since I was sharing my screen. Not only did it catch me off guard that it changed, but stakeholders and I were trying (on-call) to figure out how to access it and couldn't. After the call, I did more digging and finally found it, but that was after a bit of time. Outside of this and the editing for insight reports, I feel like the usability is actually very well thought out and effective.
As I have mentioned, some older, less tech savvy, team members have not found it as intuitive. I found it the same when I started using it although it quickly made sense. I think this is because there are lots of features we do not use so this can get in the way of what we do use
Regarding performance, I would say it’s satisfactory. Adding data and transcriptions is really fast and efficient, and can be done in the background, so I’m never hindered by these aspects. However, all the new AI-generated features are still somewhat slow to run. It’s nothing major, but it should improve in the future.
My customer success manager is very responsive and has always been able to answer my questions and resolve issues quickly. The collaboration is smooth, so I have no complaints in that regard.
Overall support from Jira team is good. It comes at an additional price but it is very efficient. There are no long wait times, you get a dedicated team to look into your issues. The support is available throughout the year and they keep a record of your issues. Overall we are very satisfied with the support they have provided us over the years, it has been very effective for the price that we pay.
The training went very well, and we co-built it to really address our needs. I also think it was beneficial to have feedback coming from someone other than myself (since I manage the tool), as it helped reinforce the points I wanted to highlight. The team’s feedback on the training was very positive.
Dovetail is the most stakeholder-friendly research tool we've used. Its visual insights, highlight reels, and intuitive interface make it easy for non-researchers to understand and act on customer feedback. Stakeholders can engage directly without needing deep training, making it ideal for cross-functional teams. Compared to other tools, Dovetail offers the best balance of depth for researchers and clarity for decision-makers.
Microsoft Azure Devops won't have the major functionality of software management like Jira. The customization provided by Jira is having a cutting edge over any project management tool. Adds-on and Plugins feature in the Jira Tool make it as perfect as desired task management tool for any company. One of the best Agile based Project Management Tools.
Management is quite straightforward; it’s easy to change access if certain stakeholders need to use it. The repository features are accessible to all teams, making it a good entry point into the tool. The more people use it, the more powerful the tool becomes, so it seems truly scalable to me. The limits are more financial, in terms of accessing additional features.
Researchers and designers now spend less time digging through scattered notes or redoing similar studies. Centralizing everything in Dovetail has significantly reduced the time needed to prepare synthesis reports, align stakeholders, or onboard new teammates into past research.
With Dovetail, user insights are no longer abstract or anecdotal—they're traceable, searchable, and backed by real quotes. Product teams feel more confident making roadmap decisions based on what users actually need, not assumptions.
Dovetail has encouraged more non-designers to engage with user feedback directly. This democratization of insights helps align everyone around real user problems, which ultimately leads to better product-market fit and faster iteration loops.
It has positively impacted our tech teams, allowing them to better organize the tasks and items they are working on and has greatly improved their ability to communicate & review these tasks with other teams.
I believe it negatively impacted other departments as lengthy training was required by many associates to attempt using the tool, only to find out it didn't meet our needs, therefore much time was wasted.
