Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dovetail
Score 8.7 out of 10
Mid-Size Companies (51-1,000 employees)
Dovetail, headquartered in Sydney, aims to enable the world to create better products and services through deep customer understanding. Dovetail states they empower 45,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative research platform.
$0
per month
Jira Align
Score 7.8 out of 10
N/A
A solution to bridge the gap between strategy and execution for portfolio, product, and program management teams, used to manage idea intake, prioritize your feature backlog, and track progress with live roadmaps.
$27,000
per year
Pricing
DovetailJira Align
Editions & Modules
Free
$0
Professional
$15
per month
Enterprise
Contact Sales
per year
Starting Price
$27,000.00
per year
Maximum Price
$3,987,600.00
per year
Offerings
Pricing Offerings
DovetailJira Align
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsDiscount available for annual billing on the Professional plan.
More Pricing Information
Community Pulse
DovetailJira Align
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User Ratings
DovetailJira Align
Likelihood to Recommend
8.4
(23 ratings)
8.0
(21 ratings)
Likelihood to Renew
8.2
(1 ratings)
10.0
(2 ratings)
Usability
6.9
(22 ratings)
7.0
(3 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
7.3
(1 ratings)
-
(0 ratings)
Support Rating
8.2
(1 ratings)
7.0
(11 ratings)
Online Training
8.2
(1 ratings)
-
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
Configurability
6.4
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
6.4
(1 ratings)
-
(0 ratings)
Product Scalability
8.2
(1 ratings)
-
(0 ratings)
Vendor post-sale
7.3
(1 ratings)
9.0
(1 ratings)
Vendor pre-sale
5.5
(1 ratings)
9.0
(1 ratings)
User Testimonials
DovetailJira Align
Likelihood to Recommend
Dovetail
As a qualitative researcher who conducts client interviews, I find that Dovetail's ability to accurately transcribe the conversations (which, many times, include technical jargon that Dovetail is able to pick up on), synthesize the relevant information, pull highlights and insights, and create shareable reports is much better than other programs I've used in the past.
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Atlassian
The Atlassian Jira Align (formerly AgileCraft) tools help keep our scrum teams moving in the right direction. It gives Sr. Executives visibility into the progress of our digital transformation efforts. It provides information to our program manager to create the necessary artifacts to justify continued funding of our initiatives. It also supports the SAFe framework, along with some others. And the Atlassian Jira Align (formerly AgileCraft) tools provide integration to other tools that we use in our portfolio.
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Pros
Dovetail
  • I really like the User Interface, how easy it is to have all your research data in one project and how visual it is to understand where are things. It does have a good User Experience.
  • I like how nice and easy it is to create categories or use the ones auto generated as a starting point. It is very easy to create a color coded set of categories that help make sense of the data.
  • I like how easy it is to see the video snippet of a specific highlight.
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Atlassian
  • Effective Sprint planning : Sprint planning can be done using Planning Poker in AgileCraft by clicking Team > Manage > Other > Estimation Games very effectively for distributed teams.
  • Team Capacity Allocation Report: After tasks are created at team or program level, the report from AgileCraft cab be pulled and can be verified that no team member is under or over allocated. A report can be generated by navigating to Team > Manage > Assign Tasks.
  • Effective Requirement trace-ability: To maintain requirements trace-ability follow the steps below:
  • Upload test cases against the story/requirement. once uploaded test cases will be visible under that story
  • Execute Test cases in AgileCraft and mark them as Pass/Fail based on the actual outcome
  • Based on test results, The acceptance criterion's can be marked as “Pass” or “Fail” & if marked failed corresponding defect can be logged & can be attached with the story
  • So against each story we can easily see whether all test cases been executed or not & which acceptance criterion's are failed & how many defects are in open or close state.
  • Daily Scrum: In AgileCraft, the option to run a daily stand-up is available from Team > Manage > Daily Standups. Selecting the sprint number opens the daily stand-up meeting window in which each team member's tasks are visible and hours can be burned against them. Conduct Scrum meetings in AgileCraft, and burn each associate hour against the tasks created during the meeting. The burn-down chart can be generated & viewed during the stand-up to check whether the team is on track.
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Cons
Dovetail
  • I think one of Dovetail's biggest challenges is discoverability. They are constantly shipping new features and adding more functionality, but I find the help articles and videos do not go deep enough or even provide enough help to get started. I'm sure I'm not utilizing the platform to its full potential, and I think better training or onboarding across all tiers would help us get more out of Dovetail. Its hard to even know what you're not using or what you don't know.
  • On the Enterprise plan, you get a dedicated account manager who can handle your onboarding. That's the only plan with an account manager. And it's a little unfortunate. When you write into the help center, they direct you to a help article, which again does not go deep enough. I wish there were more opportunities for training and enablement for lower tiers.
  • I think Dovetail is amazing for qualitative research, but I find it very frustrating and lacking for quantitative research. I don't think it makes survey analysis very easy. I would be looking for something closer to a Sheets or Excel for quant analysis, but Dovetail is pretty crude in what it allows you to do with survey results.
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Atlassian
  • The initial ticket creation screen lacks some important features, such as assigning "point values" (a measure of effort needed for the ticket).
  • The browser needs to be manually refreshed to see new tickets, which can make things confusing when several people in a meeting are simultaneously creating tickets.
  • The interface on some smaller portions of the software are sometimes difficult to understand.
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Likelihood to Renew
Dovetail
Because we are really happy with the tool and it’s capabilities at the moment. The price increase is the main issue we can have but the features are getting better and better. It really saves a lot of time for our team and allow us to collaborate more efficiently with certain stakeholders that often did not réalise how much research we conduct. Now they can just have a look to it by themself!
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Atlassian
There is nothing that can be better than Jira but it needs to keep improving certain areas especially the attachment size area.
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Usability
Dovetail
As I said, since the navigation changed, I’m a bit lost. The previous structure felt more intuitive, and I could quickly access the sections I needed. Now, some areas seem reorganized in a way that’s less predictable, which slows me down. I sometimes have to click through multiple menus to find specific features or content
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Atlassian
As I have mentioned, some older, less tech savvy, team members have not found it as intuitive. I found it the same when I started using it although it quickly made sense. I think this is because there are lots of features we do not use so this can get in the way of what we do use
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Reliability and Availability
Dovetail
I’ve never had any access issues with Dovetail, so I don’t see any problems in that area.
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Atlassian
No answers on this topic
Performance
Dovetail
Regarding performance, I would say it’s satisfactory. Adding data and transcriptions is really fast and efficient, and can be done in the background, so I’m never hindered by these aspects. However, all the new AI-generated features are still somewhat slow to run. It’s nothing major, but it should improve in the future.
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Atlassian
No answers on this topic
Support Rating
Dovetail
Support was good, especially when it comes to the capability of your support agents and engineers. But as i am located in Europe, the difference in the time zone made it hard to communicate with your offices and kept my work way back
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Atlassian
Overall support from Jira team is good. It comes at an additional price but it is very efficient. There are no long wait times, you get a dedicated team to look into your issues. The support is available throughout the year and they keep a record of your issues. Overall we are very satisfied with the support they have provided us over the years, it has been very effective for the price that we pay.
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Online Training
Dovetail
The training went very well, and we co-built it to really address our needs. I also think it was beneficial to have feedback coming from someone other than myself (since I manage the tool), as it helped reinforce the points I wanted to highlight. The team’s feedback on the training was very positive.
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Atlassian
No answers on this topic
Alternatives Considered
Dovetail
I have used Condens for qualitative analysis in the past, and I really like that product. I think that Dovetail is more powerful in its ability to analyze with AI and organization. One feature I really liked about Condens was the ability to clip and tag quotes directly from the video, as if it were a movie-editing tool.
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Atlassian
Microsoft Azure Devops won't have the major functionality of software management like Jira. The customization provided by Jira is having a cutting edge over any project management tool. Adds-on and Plugins feature in the Jira Tool make it as perfect as desired task management tool for any company. One of the best Agile based Project Management Tools.
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Contract Terms and Pricing Model
Dovetail
It’s very expensive, and we use a lot of features in beta. I think we could also be rewarded for our usage and frequent feedback on the tool.
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Atlassian
No answers on this topic
Scalability
Dovetail
Management is quite straightforward; it’s easy to change access if certain stakeholders need to use it. The repository features are accessible to all teams, making it a good entry point into the tool. The more people use it, the more powerful the tool becomes, so it seems truly scalable to me. The limits are more financial, in terms of accessing additional features.
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Atlassian
No answers on this topic
Return on Investment
Dovetail
  • Having a centralized research space is a game changer. Makes it so much easier to hand over research if working with new people and have system in place (using the templates). Saves so much time. We don't have hard numbers on the hours saved but we are much more efficient using Dovetail than without.
  • The tagging system in general is amazing and allows for consistency in topic marking. This was non-existent for our team before Dovetail and now we can do much more granule reports with exact # of times something was said with accuracy.
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Atlassian
  • It has positively impacted our tech teams, allowing them to better organize the tasks and items they are working on and has greatly improved their ability to communicate & review these tasks with other teams.
  • I believe it negatively impacted other departments as lengthy training was required by many associates to attempt using the tool, only to find out it didn't meet our needs, therefore much time was wasted.
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ScreenShots

Dovetail Screenshots

Screenshot of Automate workflows with AI: Agents track every customer signal and act on what’s important before they turn into problems.Screenshot of Transform customer data into searchable evidence with automated transcripts and structured note-taking that anchors insights in the voice of the customer. Plus, utilize AI-powered Chat and Search to get instant answers grounded in your data—whether you're in Dovetail, Slack, or Teams.Screenshot of These AI Dashboards help spot risks before they escalate, act on new opportunities, and focus your team on the work that matters most.Screenshot of Centralize fragmented customer feedback by connecting Dovetail to an existing tech stack, including Slack, Linear, and various meeting recording tools.Screenshot of Surface actionable product opportunities from high-volume ticket data by automatically clustering customer issues into prioritized themes and trends.Screenshot of Monitor organizational health with real-time dashboards that aggregate sentiment, NPS, and app reviews into a unified view of the customer experience.