Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dovetail
Score 8.7 out of 10
Mid-Size Companies (51-1,000 employees)
Dovetail, headquartered in Sydney, aims to enable the world to create better products and services through deep customer understanding. Dovetail states they empower 45,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative research platform.
$0
per month
Mural
Score 7.5 out of 10
N/A
MURAL (formerly Mural.ly) from Tactivos (DBA MURAL) in San Francisco is described by the vendor as a digital workspace and visual collaboration tool, designed for creative teams to make the process of design more efficient for distributed teams, working remotely.
$12
per month
Pricing
DovetailMural
Editions & Modules
Free
$0
Professional
$15
per month
Enterprise
Contact Sales
per year
Starter
$12
per month
Plus
$20
per month
Enterprise
Contact sales team
Offerings
Pricing Offerings
DovetailMural
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsDiscount available for annual billing on the Professional plan.Plans are billed annually.
More Pricing Information
Community Pulse
DovetailMural
Best Alternatives
DovetailMural
Small Businesses
Smartlook
Smartlook
Score 8.6 out of 10
Canva
Canva
Score 9.1 out of 10
Medium-sized Companies
Optimal
Optimal
Score 9.1 out of 10
Canva
Canva
Score 9.1 out of 10
Enterprises
Optimal
Optimal
Score 9.1 out of 10
Whimsical
Whimsical
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DovetailMural
Likelihood to Recommend
8.4
(23 ratings)
9.6
(21 ratings)
Likelihood to Renew
8.2
(1 ratings)
-
(0 ratings)
Usability
6.9
(22 ratings)
7.0
(1 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
7.3
(1 ratings)
-
(0 ratings)
Support Rating
8.2
(1 ratings)
9.0
(1 ratings)
Online Training
8.2
(1 ratings)
-
(0 ratings)
Configurability
6.4
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
6.4
(1 ratings)
-
(0 ratings)
Product Scalability
8.2
(1 ratings)
-
(0 ratings)
Vendor post-sale
7.3
(1 ratings)
-
(0 ratings)
Vendor pre-sale
5.5
(1 ratings)
-
(0 ratings)
User Testimonials
DovetailMural
Likelihood to Recommend
Dovetail
We've been using Dovetail for going on 4 years now, and I can not imagine not having it now. Dovetail is perfect for research teams where findings are scattered across many different areas, allowing you to bring all your customer findings into one place that anyone on your team can search and sort. Dovetail is also an amazing tool to speed up analysis, especially of qualitative data. Highlighting and tagging your transcript really helps you discover patterns and insights. I do find it's a little lacking for quantitative data, and you may need additional tools to analyze things like survey data.
Read full review
Mural
I've recommended MURAL to a lot of people in a lot of fields. This is a great tool for any group of people that might stand around a white board if they were in person. Even if they are in person, I still recommend it pretty often because, unlike a white board, MURAL is virtual, so it can go offline with you. I've recommended it to other Software Teams, individual software developers, engineering teams, Sales Managers, Office Staff, Manufacturing teams, and more.
Read full review
Pros
Dovetail
  • Tagging with a teammate. This is great for general topics and tracking trends for later analyze. We usually cross tag by sentiment + topic from our testing session. Creates a system that can be used by multiple people.
  • User repository. For each interview we create a new user or cross reference if existing. This helps us keep track of who we have talked to across sessions and helpful if we want to see the change in responses for various features as we move through the app development process.
  • Having all the tag options in the insights. I like having the columns where we can mark it by progress, type, user working on it, status, etc.
Read full review
Mural
  • enables easy for all collaboration especially in the hybrid environment
  • makes brainstorming better as users can create digital sticky notes, draw diagrams, and add images to visually represent concepts and ideas
  • it helps to visualize data effectively - users can create charts, graphs, and diagrams to present data-driven insights to team members and stakeholders
Read full review
Cons
Dovetail
  • Increased metrics tracking for individual projects/folders.
  • Use case sharing across different companies...how are others utilizing Dovetail that maybe we haven't even considered yet...maybe in a newsletter.
  • Research Newsletter development feature, direct from/within Dovetail, would be amazing. What my team primarily does now is link reports into an email or email builder tool. It would be amazing if maybe AI could whip that up for me in the Dovetail platform..
Read full review
Mural
  • It'd be nice that the zoom regulation could be easier to manage
  • The advanced features are a little bit easy to adopt. Why not adding some agile trainings, or some other tools to facilitate their adoption
  • A faster and easier way to Integrate with ms office
Read full review
Likelihood to Renew
Dovetail
Because we are really happy with the tool and it’s capabilities at the moment. The price increase is the main issue we can have but the features are getting better and better. It really saves a lot of time for our team and allow us to collaborate more efficiently with certain stakeholders that often did not réalise how much research we conduct. Now they can just have a look to it by themself!
Read full review
Mural
No answers on this topic
Usability
Dovetail
As I said, since the navigation changed, I’m a bit lost. The previous structure felt more intuitive, and I could quickly access the sections I needed. Now, some areas seem reorganized in a way that’s less predictable, which slows me down. I sometimes have to click through multiple menus to find specific features or content
Read full review
Mural
Overall, MURAL is really easy to use, but there are a couple downsides. It's really easy to make areas of the board consistent because double clicking adds stickies that match those around the current one. It's really easy to connect the elements. And it's really easy to organize elements. Inconsistent controls, Panning, Line Connections, and latency are the only issues I had. My biggest issue is that the MURAL mouse buttons are very different from
most similar software. This always causes me problems switching to a
graphics software or 3D modelling software. Because MURAL uses the same button to pan and move elements, it's really easy to move things when panning around. The lines can also be a (sometimes huge) problem because thew will occasionally disappear or connect to things incorrectly. I think this is tied to latency issues which, in addition to causing phantom lines, can sometimes cause confusion to your team.
Read full review
Reliability and Availability
Dovetail
I’ve never had any access issues with Dovetail, so I don’t see any problems in that area.
Read full review
Mural
No answers on this topic
Performance
Dovetail
Regarding performance, I would say it’s satisfactory. Adding data and transcriptions is really fast and efficient, and can be done in the background, so I’m never hindered by these aspects. However, all the new AI-generated features are still somewhat slow to run. It’s nothing major, but it should improve in the future.
Read full review
Mural
No answers on this topic
Support Rating
Dovetail
Support was good, especially when it comes to the capability of your support agents and engineers. But as i am located in Europe, the difference in the time zone made it hard to communicate with your offices and kept my work way back
Read full review
Mural
Chat support tends to get back to you within a few hours and are always helpful.
Read full review
Online Training
Dovetail
The training went very well, and we co-built it to really address our needs. I also think it was beneficial to have feedback coming from someone other than myself (since I manage the tool), as it helped reinforce the points I wanted to highlight. The team’s feedback on the training was very positive.
Read full review
Mural
No answers on this topic
Alternatives Considered
Dovetail
I have used Condens for qualitative analysis in the past, and I really like that product. I think that Dovetail is more powerful in its ability to analyze with AI and organization. One feature I really liked about Condens was the ability to clip and tag quotes directly from the video, as if it were a movie-editing tool.
Read full review
Mural
Mural was easier to use and share compared with Whiteboard. Whiteboard's functionality is limited. It is also integrated into Teams in an odd way that makes it difficult for team members to refer to old whiteboards. Mural as a stand alone web app is better.
Read full review
Contract Terms and Pricing Model
Dovetail
It’s very expensive, and we use a lot of features in beta. I think we could also be rewarded for our usage and frequent feedback on the tool.
Read full review
Mural
No answers on this topic
Scalability
Dovetail
Management is quite straightforward; it’s easy to change access if certain stakeholders need to use it. The repository features are accessible to all teams, making it a good entry point into the tool. The more people use it, the more powerful the tool becomes, so it seems truly scalable to me. The limits are more financial, in terms of accessing additional features.
Read full review
Mural
No answers on this topic
Return on Investment
Dovetail
  • Researchers and designers now spend less time digging through scattered notes or redoing similar studies. Centralizing everything in Dovetail has significantly reduced the time needed to prepare synthesis reports, align stakeholders, or onboard new teammates into past research.
  • With Dovetail, user insights are no longer abstract or anecdotal—they're traceable, searchable, and backed by real quotes. Product teams feel more confident making roadmap decisions based on what users actually need, not assumptions.
  • Dovetail has encouraged more non-designers to engage with user feedback directly. This democratization of insights helps align everyone around real user problems, which ultimately leads to better product-market fit and faster iteration loops.
Read full review
Mural
  • Mural allows us to draft communications for clients that aim to increase the NPS of the organization
  • Mural allows us to keep up with the agile framework, which reduces Time to Market of our products and initiatives
  • Mural allows us to identify blockers in our day to day tasks, which reduces the Cicle Time of our Kanban cards
Read full review
ScreenShots

Dovetail Screenshots

Screenshot of the Contacts interface, used to find, schedule, and incentivize research participants.Screenshot of a visualization of customer feedback, used to identify patterns before they become problems. Using LLM and ML techniques, Channels continuously classifies and tracks themes in large data sets like support tickets, app reviews, and feedback.Screenshot of an example of a conversational insight, available in Slack. Here, users can quickly ask questions to access automatic podcast-style updates for all related data across Dovetail in Slack and Microsoft Teams.Screenshot of the navigation and project interface, designed to makes it easy for everyone to get started and find what they need in Dovetail.

Mural Screenshots

Screenshot of the brainstorming templates that brings more minds to the table and helps turn good ideas into extraordinary work.Screenshot of energizers and icebreakers that help teams feel connected and open-minded so they can tackle big problems.Screenshot of strategic plan sharing, to improve people's sense of safety and expectation, leaving more brain space for creativity and innovation.Screenshot of retrospectives, which help teams get better and happier over time.