Drupal vs. unbounce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Drupal
Score 8.2 out of 10
N/A
Drupal is a free, open-source content management system written in PHP that competes primarily with Joomla and Plone. The standard release of Drupal, known as Drupal core, contains basic features such as account and menu management, RSS feeds, page layout customization, and system administration.N/A
unbounce
Score 7.8 out of 10
Mid-Size Companies (51-1,000 employees)
Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.
$49
per month
Pricing
Drupalunbounce
Editions & Modules
No answers on this topic
Essential
$79/mo
75 landing pages, 8 popups & sticky bars
Premium
$159/mo
150 landing pages, 16 popups & sticky bars
Enterprise
$399+/mo
375+ landing pages, 40+ popups and sticky bars
Offerings
Pricing Offerings
Drupalunbounce
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe prices listed above are based on paying for plans monthly. If you'd like to see annual prices or compare our plans further, please visit unbounce.com/pricing.
More Pricing Information
Community Pulse
Drupalunbounce
Considered Both Products
Drupal
Chose Drupal
Security-wise and traffic-wise Drupal is built to handle a lot. While the other platforms mentioned ( mainly WordPress ) are great and have a large community, I would only use Drupal for an Enterprise level platform to build a website on. I first learned about Drupal about 10 …
unbounce
Chose unbounce
We have found that building landing pages in the CMS of choice is a much better solution. Unbounce is an ok solution for simple landing page needs but any more complex design or functionality needs are better handled inside the CMS. There are good plugins like Elementor and …
Top Pros
Top Cons
Features
Drupalunbounce
Security
Comparison of Security features of Product A and Product B
Drupal
10.0
65 Ratings
22% above category average
unbounce
-
Ratings
Role-based user permissions10.065 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Drupal
9.5
62 Ratings
21% above category average
unbounce
-
Ratings
API9.158 Ratings00 Ratings
Internationalization / multi-language10.053 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Drupal
9.4
68 Ratings
21% above category average
unbounce
-
Ratings
WYSIWYG editor9.161 Ratings00 Ratings
Code quality / cleanliness9.166 Ratings00 Ratings
Admin section9.568 Ratings00 Ratings
Page templates9.567 Ratings00 Ratings
Library of website themes8.758 Ratings00 Ratings
Mobile optimization / responsive design10.063 Ratings00 Ratings
Publishing workflow9.167 Ratings00 Ratings
Form generator10.063 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Drupal
9.5
67 Ratings
26% above category average
unbounce
-
Ratings
Content taxonomy10.063 Ratings00 Ratings
SEO support10.062 Ratings00 Ratings
Bulk management10.059 Ratings00 Ratings
Availability / breadth of extensions8.761 Ratings00 Ratings
Community / comment management9.161 Ratings00 Ratings
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
Drupal
-
Ratings
unbounce
5.1
12 Ratings
19% below category average
Landing page A/B testing:00 Ratings5.511 Ratings
Dynamic page text replacement00 Ratings5.18 Ratings
Real-time analytics dashboard00 Ratings5.411 Ratings
SEO tools00 Ratings4.511 Ratings
Optimization recommendations00 Ratings4.910 Ratings
Best Alternatives
Drupalunbounce
Small Businesses
Divi
Divi
Score 9.8 out of 10
Leadpages
Leadpages
Score 6.3 out of 10
Medium-sized Companies
Image Relay
Image Relay
Score 9.5 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
Enterprises
Tridion
Tridion
Score 9.0 out of 10
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Drupalunbounce
Likelihood to Recommend
10.0
(77 ratings)
4.7
(49 ratings)
Likelihood to Renew
8.2
(18 ratings)
7.7
(9 ratings)
Usability
10.0
(9 ratings)
7.8
(2 ratings)
Availability
9.7
(3 ratings)
9.1
(1 ratings)
Performance
8.9
(2 ratings)
-
(0 ratings)
Support Rating
5.0
(4 ratings)
9.6
(4 ratings)
In-Person Training
8.0
(1 ratings)
-
(0 ratings)
Online Training
6.0
(2 ratings)
-
(0 ratings)
Implementation Rating
5.1
(4 ratings)
6.0
(1 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.0
(2 ratings)
-
(0 ratings)
User Testimonials
Drupalunbounce
Likelihood to Recommend
Drupal.org
Well, I'm definitely biased, I've been working with Drupal for 12+ years, and I can say it's appropriate for any size/scale of a project, whether it's a small catalog website or a huge corporation. If I want to dial it down to a specific use case, Drupal is best what most customers/clients that have high-security standards, and need to have extensive editorial experience and control over their website's architecture. Due to its core design, Drupal can connect with each part of its own and any external third-party resources quite easily. For a less-suited scenario, I might say that if you don't have enough budget to get proper work done, sometimes just using WordPress with a pre-designed theme might sound better to you, but if you have the budget and the time, always go with Drupal
Read full review
unbounce
As I am using this platform for a long time, I believe I am happy with the services I am getting from this outstanding software. It has made my landing page experience better than ever without any coding knowledge to apply. It has upgraded my business in a positive direction and I believe I am using this software for many years to come.
Read full review
Pros
Drupal.org
  • Content Types... these are amazing. Whereas a more simplistic CMS like Wordpress will basically allow you to make posts and build pages, Drupal 8 gives you the ability to define different types of content that behave differently, and are served up differently in different areas of the website.
  • Extensibility... it scales, ohhhh does it scale. They've really figured out server-side caching, and it makes all the difference. Once a page has been cached, it's available instantly to all users worldwide; and when coupled with AWS, global redundancy and localization mean that no matter where you're accessing the site, it always loads fast and crisp.
  • Workflows... you have the ability to define very specific roles and/or user-based editorial workflows, allowing for as many touchpoints and reviews between content creation and publication as you'll require.
Read full review
unbounce
  • AB testing is simple to set up. Clone a page make your changes and pit one or more against each other. Set the number of views and you're told the winner once the test is done. Simple
  • Tracking code is easy to add. Follow the straightforward instructions in the back end
  • Easy to add multiple domains to your account. So you can use the landing pages you build on numerous sites if you so desire
Read full review
Cons
Drupal.org
  • Security and new release notifications are a hassle as they happen too often
  • Allowing them to write PHP modules is a big advantage, but sometimes integrating them is a small challenge due to the version the developer is working on.
  • Steep learning curve, but worth it
Read full review
unbounce
  • One of the cons of Unbouncewas the learning curve. We are very familiar now with the ends and outs but in the beginning, it would have been super helpful to have some sore of learning up front.
  • The pricing structure is not great for our particular organization. We will never need unlimited page views but we do often need more landing pages we make it work but the pricing model could be improved.
  • The reporting could be a little better. We supplement with some of our own trackings but for the most part, the reporting from Unbounce is a basic level understanding of how the page is performing.
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Likelihood to Renew
Drupal.org
The time and money invested into this platform were too great to discontinue it at this point. I'm sure it will be in use for a while. We have also spent time training many employees how to use it. All of these things add up to quite an investment in the product. Lastly, it basically fulfills what we need our intranet site to do.
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unbounce
The nonprofit discount makes it so affordable that my client was happy to continue their subscription all year round. They have used it to build landing pages to capture expressions of interest for their next recruitment window. It hasn't quite produced the sort of results we were hoping for, but I'm not sure that's Unbounce's fault.
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Usability
Drupal.org
It's a great CMS platform and there are a ton of plugins to add some serious functionality, but the security updates are too complex to implement and considering the complexity of the platform, security updates are a must. I don't want my site breached because they make it too difficult to keep it up to date.
Read full review
unbounce
Unbounce made it easy for my team to build landing pages for website and email. We gained valuable A/B testing insights and gathered information from visitors effectively converting them to leads. The Editor is straight forward and I was able to learn to use it on my own without instruction. CRM integration was easy and consistently worked.
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Reliability and Availability
Drupal.org
Drupal itself does not tend to have bugs that cause sporadic outages. When deployed on a well-configured LAMP stack, deployment and maintenance problems are minimal, and in general no exotic tuning or configuration is required. For highest uptime, putting a caching proxy like Varnish in front of Drupal (or a CDN that supports dynamic applications).
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unbounce
No answers on this topic
Performance
Drupal.org
Drupal page loads can be slow, as a great many database calls may be required to generate a page. It is highly recommended to use caching systems, both built-in and external to lessen such database loads and improve performance. I haven't had any problems with behind-the-scenes integrations with external systems.
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unbounce
No answers on this topic
Support Rating
Drupal.org
As noted earlier, the support of the community can be rather variable, with some modules attracting more attraction and action in their issue queues, but overall, the development community for Drupal is second to none. It probably the single greatest aspect of being involved in this open-source project.
Read full review
unbounce
Unbounce customer support is very strong. We have been able to connect with them via email and telephone mediums. They are very knowledgeable and can effectively help resolve difficult problems that are slowing us down. Overall Unbounce customer support is very professional. Our wait times have always been small or at least reasonable.
Read full review
In-Person Training
Drupal.org
I was part of the team that conducted the training. Our training was fine, but we could have been better informed on Drupal before we started providing it. If we did not have answers to tough questions, we had more technical staff we could consult with. We did provide hands-on practice time for the learners, which I would always recommend. That is where the best learning occurred.
Read full review
unbounce
No answers on this topic
Online Training
Drupal.org
The on-line training was not as ideal as the face-to-face training. It was done remotely and only allowed for the trainers to present information to the learners and demonstrate the platform online. There was not a good way to allow for the learners to practice, ask questions and have them answered all in the same session.
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unbounce
No answers on this topic
Implementation Rating
Drupal.org
Plan ahead as much you can. You really need to know how to build what you want with the modules available to you, or that you might need to code yourself, in order to make the best use of Drupal. I recommend you analyze the most technically difficult workflows and other aspects of your implementation, and try building some test versions of those first. Get feedback from stakeholders early and often, because you can easily find yourself in a situation where your implementation does 90% of what you want, but, due to something you didn't plan for, foresee, or know about, there's no feasible way to get past the last 10%
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unbounce
Choose a subdomain that is appropriate for multiple types of pages. You don't want to have to keep changing it. Think about using Google Tag Manager to manage your Google Analytics code and event tracking. Build one landing page to completion. Then make a copy of it if you need to create variant pages.
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Alternatives Considered
Drupal.org
Drupal is community-backed making it more accessible and growing at a faster rate than Sitefinity which is a proprietary product built on .NET. Drupal is PHP-based using some but not all Symphony codebase. Updates for Drupal are frequent and so are feature adds.
Read full review
unbounce
Despite my review for unbounce being not the greatest review or score in the world, when stacked up against its two biggest competitors, I'd prefer Unbounce over Leadpages and Instapage. Leadpages drag and drop editor, integrations, and overall UI/UX is 10x worse than unbounce and unbounce really leads in the category of nice templates and quickness to a production landing page with much better options and integrations.
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Scalability
Drupal.org
Drupal is well known to be scalable, although it requires solid knowledge of MySQL best practices, caching mechanisms, and other server-level best practices. I have never personally dealt with an especially large site, so I can speak well to the issues associated with Drupal scaling.
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unbounce
No answers on this topic
Return on Investment
Drupal.org
  • Drupal has allowed us to build up a library of code and base sites we can reuse to save time which has increased our efficiency and thus had a positive financial impact.
  • Drupal has allowed us to take on projects we otherwise would not have been able to, having a further impact.
  • Drupal has allowed us to build great solutions for our clients which give them an excellent ROI.
Read full review
unbounce
  • Unbounce has positively impacted PPC Director's ability to provide clientele with the service of building informative, relevant, and high-converting landing pages. For instance, the traceable effectiveness of landing pages built by PPC Director in Unbounce remains directly correlated to long-term client retention.
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ScreenShots

unbounce Screenshots

Screenshot of Screenshot of Screenshot of 100+ Landing Page TemplateScreenshot of Responsive Drag-and-Drop Landing Page BuilderScreenshot of Account Overview and Testing Features (Smart Traffic and A/B Testing)Screenshot of AMP Landing Page Templates