Likelihood to Recommend
We’re running on a Single Page Application, so we were looking to partner with a technology vendor who can seamlessly integrate with SPA environments and allow us to dynamically modify, test, and personalize various elements on our app screens. Prior to Dynamic Yield, we were working with Optimizely and encountered huge challenges integrating with our SPA infrastructure.
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B2B website optimization is where Mutiny shines. However, you would need a certain level of traffic to justify the investment. Mutiny currently does not support outside the web like in-app and it's also not made for B2C. There are other experimentation tools out there that are a better fit for those areas.
Read full review Pros Provide fantastic support, both in relation to strategy/best practice and troubleshooting. An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use. The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective. Read full review B2B Personalization. Many out-of-the-box audience segmentation options as well as integration options with tools like 6sense, Clearbit, Salesforce, Marketo, HubSpot, and Segment. No need for engineering resources. Their simple, yet powerful visual experience editor as well as out-of-the-box functionalities like banners, side pops, survey modals and exit-intent modals let you create experiences without engineering. Segment analyzer. They automatically suggest to you which segments have a high potential for improvement and recommend you a playbook from another Mutiny client to execute on successful use cases. Read full review Cons Greater flexibility for the out of the box templates - things such as typeface are not consistent and can require developer time to ensure a seamless site experience Exporting datasets don't necessarily reflect the way Dyanmic Yield is implemented on site, occasionally requiring that you go through experience by experience to extract the data you want I would like to see a more customizable homepage dashboard with the ability to modify the content of widgets, showing trends across multiple experiences rather than just being able to update the timeframe for a widget between Yesterday, Past 7 Days, or Past 30 Days before having to deep dive into a full report Read full review The reporting functionalities are limited and it's hard to do a deep dive. Occasional bugs but nothing too major. Their support team is great to help resolve issues quickly. Read full review Likelihood to Renew
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Read full review Usability
Overall, the interface is not difficult to understand. Although to create campaigns or define strategies for recommendations, some study is required.
Also, some reports are hidden, you really need to know where to look in order to see them (e.g. strategies performance or email campaigns performance).
Also, there is a lack of context help that would improve a lot the usability, especially when you face a feature or a report for the first time.
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Allison Schwartz, Customer Success Manager at Dynamic Yield has been nothing less than amazing and stellar! She really sets the standard for customer success and support. Their technical support is fast and reliable, and their educational resources are top of the line
Read full review Alternatives Considered Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive. Monetate - Evaluated but their UI was hard to use. Read full review
Mutiny makes it much simpler to execute personalization activities and A/B tests compared to big names out there like Optimizely and
. The Mutiny team specifically tackled that hurdle that many marketers face when using these kinds of tools. They honed in on executing the "without the need for engineering" pieces. Note that Optimizely and Target both have WYSIWIG functionalities as well, it's just that Mutiny makes it easier to make changes, even with some AI-suggested copy recommendations. That being said, Optimizely and
have more advanced features for A/B testing and AI/ML decision-making.
Read full review Return on Investment Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits. Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature. Read full review Leads for our biggest target segment has more than doubled on the homepage. We were able to add 100+ leads per month through their out of box banner feature. Read full review ScreenShots Dynamic Yield Screenshots