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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ecwid by Lightspeed

    Score10 out of 10
    N/AEcwid allows customers the ability to create an online store to any webpage or social media profile. Boasting hundreds of thousands of merchants in 175 countries as users, Ecwid aims to provide everything needed to reach customers wherever they are: in-person, through a website, Instagram, Facebook, Amazon, or Google Shopping. In addition, Ecwid’s point-of-sale integrations, email marketing integrations, and dedicated mobile app allow sellers to manage marketing merchandising, and sales - any…

    $5

    per month

    MailerLite

    Score8.9 out of 10
    Small Businesses (1-50 employees)
    MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Pricing starts at $12/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable templates are available to get…

    $12

    per month

    Pricing
    Ecwid by LightspeedMailerLite
    Editions & Modules
    Starter
    $5
    per month
    Venture
    $30
    per month
    Business
    $55
    per month
    Unlimited
    $130
    per month
    Free
    $0
    per month 2 users
    Comfort
    $12
    per month 3 users
    Power
    $25
    per month Unlimited users
    Enterprise
    Custom pricing
    per month
    Offerings
    Pricing Offerings
    Ecwid by LightspeedMailerLite
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional DetailsA 16% discount is offered for annual billing.Additional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.
    More Pricing Information
    Community Pulse
    Ecwid by LightspeedMailerLite
    Considered Both Products
    Ecwid
    No answer on this topic
    Mailerlite
    No answer on this topic
    Key User Insights
    Would buy again
    91%
    Would buy again
    10 Answers
    95%
    Would buy again
    79 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    11 Answers
    96%
    Delivers good value for the price
    78 Answers
    Happy with the feature set
    82%
    Happy with the feature set
    9 Answers
    95%
    Happy with the feature set
    79 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    10 Answers
    93%
    Lived up to sales and marketing promises
    69 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    11 Answers
    90%
    Implementation went as expected
    71 Answers
    Features
    Ecwid by LightspeedMailerLite
    Online Storefront
    Comparison of Online Storefront features of Ecwid by Lightspeed and MailerLite
    Feature
    Ecwid by Lightspeed
    10.0
    13 Ratings
    25% above category average
    MailerLite
    -
    Ratings
    Product catalog & listings10.013 Ratings00 Ratings
    Product management10.013 Ratings00 Ratings
    Bulk product upload10.06 Ratings00 Ratings
    Branding10.011 Ratings00 Ratings
    Mobile storefront10.011 Ratings00 Ratings
    Product variations10.013 Ratings00 Ratings
    Website integration10.012 Ratings00 Ratings
    Visual customization10.013 Ratings00 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Ecwid by Lightspeed and MailerLite
    Feature
    Ecwid by Lightspeed
    10.0
    12 Ratings
    26% above category average
    MailerLite
    -
    Ratings
    Abandoned cart recovery10.011 Ratings00 Ratings
    Checkout user experience10.011 Ratings00 Ratings
    Online Payment System
    Comparison of Online Payment System features of Ecwid by Lightspeed and MailerLite
    Feature
    Ecwid by Lightspeed
    10.0
    12 Ratings
    18% above category average
    MailerLite
    -
    Ratings
    eCommerce security10.012 Ratings00 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Ecwid by Lightspeed and MailerLite
    Feature
    Ecwid by Lightspeed
    10.0
    11 Ratings
    26% above category average
    MailerLite
    -
    Ratings
    Promotions & discounts10.011 Ratings00 Ratings
    Personalized recommendations10.07 Ratings00 Ratings
    SEO10.09 Ratings00 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Ecwid by Lightspeed and MailerLite
    Feature
    Ecwid by Lightspeed
    10.0
    13 Ratings
    22% above category average
    MailerLite
    -
    Ratings
    Order processing10.013 Ratings00 Ratings
    Inventory management10.011 Ratings00 Ratings
    Shipping10.012 Ratings00 Ratings
    Custom functionality10.013 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Ecwid by Lightspeed and MailerLite
    Feature
    Ecwid by Lightspeed
    -
    Ratings
    MailerLite
    8.9
    88 Ratings
    10% above category average
    WYSIWYG email editor00 Ratings9.577 Ratings
    Dynamic content00 Ratings9.169 Ratings
    Ability to test dynamic content00 Ratings7.863 Ratings
    Landing pages00 Ratings8.666 Ratings
    A/B testing00 Ratings8.854 Ratings
    Mobile optimization00 Ratings8.569 Ratings
    Email deliverability reporting00 Ratings9.377 Ratings
    List management00 Ratings9.376 Ratings
    Triggered drip sequences00 Ratings9.151 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Ecwid by Lightspeed and MailerLite
    Feature
    Ecwid by Lightspeed
    -
    Ratings
    MailerLite
    7.0
    76 Ratings
    8% below category average
    Dashboards00 Ratings6.01 Ratings
    Standard reports00 Ratings8.976 Ratings
    Custom reports00 Ratings6.01 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Ecwid by Lightspeed and MailerLite
    Feature
    Ecwid by Lightspeed
    -
    Ratings
    MailerLite
    9.5
    69 Ratings
    15% above category average
    Email Previews00 Ratings9.569 Ratings
    Best Alternatives
    Ecwid by LightspeedMailerLite
    Small Businesses
    Shopify Plus
    Score8.9 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Shopify
    Score8.7 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    IBM Digital Commerce
    Score9 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Ecwid by LightspeedMailerLite
    Likelihood to Recommend
    10.0
    (13 ratings)
    9.4
    (93 ratings)
    Likelihood to Renew
    9.6
    (2 ratings)
    9.1
    (2 ratings)
    Usability
    10.0
    (8 ratings)
    9.4
    (30 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.2
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.6
    (7 ratings)
    9.1
    (5 ratings)
    Implementation Rating
    8.2
    (1 ratings)
    -
    (0 ratings)
    Configurability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.2
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Ecwid by LightspeedMailerLite
    Likelihood to Recommend
    Ecwid
    Ecwid is absolutely perfect for any business that is looking to start out with online sales and mobile point-of-sale. Many times, business owners may have limited experience in setting up a website or point-of-sale. Having to spend on this expertise with a limited budget can be frustrating. Ecwid allows you to have great results even if you are a novice.
    Incentivized
    Read full review
    Mailerlite
    I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
    Incentivized
    Read full review
    Pros
    Ecwid
    • Clarity - there has been very little confusion and need to reach out to Customer Support for help
    • Consistency - no big, crazy updates or changes have been made to the format of Ecwid during my time using it, so I know when I log in to preform my business tasks I can always locate what I need and accomplish what is at hand easily
    • Simplicity - everything is so clear and straightforward. It's like e-commerce for dummies.
    Read full review
    Mailerlite
    • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
    • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
    • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
    Read full review
    Cons
    Ecwid
    • Recurring billing - ability to bill subscription customers without having to go to my payment gateway
    • Robust order management - very limited in managing orders, therefore I had to subscribe to a different software
    • Expensive customization - if you want to customize anything, it is very expensive
    Read full review
    Mailerlite
    • EVERYONE should be allowed to at least use the AI bot chat feature. This doesn't take a person and is such basic customer service that it should be offered at all levels.
    • It would be nice if MailerLite worked better with AddEvent icons
    • When emailing support it took days to get a response (after an agent escalated the issue). Some concerns are more urgent and email support shouldn't mean bad support.
    Read full review
    Likelihood to Renew
    Ecwid
    The value given by Ecwid is unmatched. When combined with the ease of use of the product, it is a no-brainer to continue to use the product. The only thing that could cause us to switch is if some feature we needed which is not available which is unlikely based on the feature list we reviewed when making the decision to go with them.
    Incentivized
    Read full review
    Mailerlite
    Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
    Incentivized
    Read full review
    Usability
    Ecwid
    I gave a 9 instead of a 10 only because I haven't figured out a function or two. I believe it has less to do with Ecwid's overall usability and more to do with my own understanding and skill level, but regardless, it may also have something to do with the limits of Ecwid's functions.
    Read full review
    Mailerlite
    I find it very easy to use, intuitive with a clean interface and drag and drop functionality where that adds value. It's quite configurable for our brand and the template and duplication options are very useful as we reuse a lot of content.
    Read full review
    Reliability and Availability
    Ecwid
    Always available. Very reliable
    Read full review
    Mailerlite
    No answers on this topic
    Performance
    Ecwid
    Good overall performance both in desktop and mobile
    Read full review
    Mailerlite
    No answers on this topic
    Support Rating
    Ecwid
    I have always received the support I need in a timely manner. I enjoy receiving emails every week on trending business topics and new suggestions. They often serve as a reminder for me to include new e-commerce tools into our strategy. And I've always had great experiences with reaching out to the support team with specific questions.
    Read full review
    Mailerlite
    Whenever I contact Support, either via email or through online chat, I always get a speedy response that gives me the answer I need. The AI Agent on the online chat is excellent and has helped me so much on numerous occasions.
    Read full review
    Implementation Rating
    Ecwid
    Fast and simple implementation of Ecwid's solutions. Easy to learn and navigate
    Read full review
    Mailerlite
    No answers on this topic
    Alternatives Considered
    Ecwid
    We sell a product that requires certain controls to sell and most of the companies we researched had specific policies preventing us from selling on their platform. We aren't selling anything dangerous, they are parts of ammunition (the shell casings) and not entire ammunition rounds. Most other vendors restrict the sales of firearms and ammunition, but even when just selling a part used to create ammunition, we were still restricted. I'm not really sure why they restrict sales of products like ours from different vendors. Ecwid had no such restrictions and were happy to confirm that for us.
    Incentivized
    Read full review
    Mailerlite
    MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
    Incentivized
    Read full review
    Scalability
    Ecwid
    Good scalability. I use the second plan and there are 2 more plans that I could use if I needed other features or services
    Read full review
    Mailerlite
    No answers on this topic
    Return on Investment
    Ecwid
    • We have not been able to measure the ROI as of yet, as we cannot get out of the gate with customization required.
    • It can be implemented quickly for basic online stores.
    • Once the system is configured, ROI will dramatically go up.
    Incentivized
    Read full review
    Mailerlite
    • Gives us the ability to track the popularity of content in our email as well as who has read the content.
    • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
    • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
    • Helps our company to be more transparent and communicate more effectively.
    Incentivized
    Read full review
    ScreenShots

    Ecwid by Lightspeed Screenshots

    Screenshot of Ecwid store looks perfect on any smartphone and automatically adapts to your customer’s screen size — laptops, tablets, smart TVs or smart watches.Screenshot of Manage your Ecwid store wherever you are from your mobile device.Screenshot of Mobile app for every store. Your customers can shop from their mobile devices with your own dedicated native app and utilize advanced features like Apple Pay.

    MailerLite Screenshots

    Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations