EDB Postgres Advanced Server vs. iContact

It's great if you are using or wish to use PostgreSQL and need the added performance optimization, security features and developer and DBA tools. If you need compatibility with Oracle it's a must-have. There are many developer features that greatly assist dev teams in integrating and implementing complex middleware. It's great for optimizing complex database queries as well as for scaling. I would recommend Postgres Plus Advanced Server for any software development team that is hitting the limit of what PostgreSQL is capable of and wants to improve performance, security, and gain extra developer tools.

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I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.

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• PPAS Oracle compatibility, especially the PL/SQL syntax, has made migrating database-tier code very simple. Most Oracle packages do not need to be changed at all and those that do are generally for simple reasons like a reserved word in PPAS that is allowed in Oracle.
• PPAS xDB, the multi-master replication tool, is simple and - most important - does not break with network or other interruptions. We have been able to configure and forget, which our customers could never do with other multi-master tools.
• Most people had no idea that PPAS and PostgreSQL have full CRUD support for JSON. They think you need a specialized product and/or that JSON is read-only. Every organization that I have worked with is evaluating adding JSON to their relational model.

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• Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
• Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
• Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.

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• Documentation is excellent but spread out across many resources and can take a while to wade through—would benefit from having more intro level, getting started guides for various languages.
• Ruby support is excellent but more Ruby examples and beginner-level documentation would be nice.
• It is sometimes hard to find a community of users on StackOverflow so a larger community, and a dedicated forum with active members to answer questions and work through issues would be nice.

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• We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
• The regular version of iContact doesn't support event management or logic flows for automated messaging.
• Custom form fields have limited field type options (can't build a drop-down).

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iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.

I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.

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iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.

They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.

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The templates are difficult to customize, and they don't render well in email platforms

i wouldn't be using it if i wasn't satisfied. time is money

PPAS proved better for our customer's data-centric apps than Oracle in all but a few edge cases (encryption at rest and multi-TB database-tier backups) because it is simpler to install/maintain, runs nearly all Oracle-syntax SQL as well as ANSI SQL. PPAS has much more JSON capabilities (full CRUD vs. read-only in Oracle), simpler geospatial, simpler / more stable replication and datatypes that match developer expectations, such as BOOLEAN and ENUMs.

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I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.

iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.

• Postgres Plus Advanced Server is quite complex and may take longer to implement certain things than simply using PostgreSQL depending on developer familiarity with the platform.
• Getting up to speed can be daunting so again, there is an upfront cost in time spent learning the platform, besides the potential for extra time spent on a feature-by-feature basis.
• The cost of Postgres Plus Advanced Server should be weighed against simply using PostgreSQL to decide which is the best solution for your business needs.

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• We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
• We like the breakdown of statistics in the dashboard. They're easy to read.
• iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info