We went back to iContact
March 02, 2020

We went back to iContact

Karen Chamberlain | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with iContact

We use iContact to send out bulk emails to our potential/customer base. We use iContact statistics to tailor our marketing campaigns.
  • Maintains the list of contacts.
  • Allows us to segment or divide our contacts up into targeted lists.
  • Provides a dashboard with statistics for marketing insights.
  • Deleting contacts is not easy and if you make a mistake it is not easy to fix.
  • Finding and reusing messages is not easy.
  • Adding/manipulating blocks is sometimes frustrating to get the look you want in a message.
  • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
  • We like the breakdown of statistics in the dashboard. They're easy to read.
  • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
ClickDimensions was more comprehensive but buggy and not stable. We lost a lot of data which negated the benefits. iContact doesn't do as much but is stable and reliable. ClickDimensions support was awful. iContact support has been fine for us. ClickDimensions assigned us success managers that did nothing for us. iContact does not have an assigned person for our account, but it isn't needed.
If you are just creating marketing emails and sending them out, iContact works great. If you want fancy templates we think you'll need to work to make that happen. If you want a comprehensive solution this might not be for you. Definitely researching the feature set - so far for us the features have worked pretty well.

iContact Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
7
Email deliverability reporting
8
List management
9
Triggered drip sequences
Not Rated
Dashboards
9
Standard reports
Not Rated
Custom reports
Not Rated