What users are saying about
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79 Ratings

iContact

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79 Ratings
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Score 7.9 out of 101

Likelihood to Recommend

iContact

iContact Pro is well suited for a scenario including a small organization with very general mass emailing needs. Some HTML experience will be needed to create email, so a team will need to consider this when making a selection. Would be less appropriate for a team looking for a more comprehensive marketing platform that could include cookie tracking, workflows, etc.
Jerry van Dalen Jr. profile photo

Feature Rating Comparison

Email & Online Marketing

iContact
7.6
WYSIWYG email editor
iContact
7.2
Dynamic content
iContact
7.5
Ability to test dynamic content
iContact
6.9
Landing pages
iContact
7.0
A/B testing
iContact
7.3
Mobile optimization
iContact
8.7
Email deliverability
iContact
9.0
List management
iContact
7.9
Triggered drip sequences
iContact
7.1

Reporting & Analytics

iContact
7.9
Dashboards
iContact
7.7
Standard reports
iContact
8.1
Custom reports
iContact
7.9

Pros

iContact

  • Great list segmentation. You can make a segment based on many different rules.
  • Analytical tracking information is also very useful. It has all the major KPI's that one would expect.
  • The integration to Salesforce is very useful. It allows us to have a more complete view of a contact within the Salesforce profile.
Jerry van Dalen Jr. profile photo

Cons

iContact

  • Ability to deliver to inbox based on days/times recipient typically opens.
  • Reports on messages being forwarded or otherwise shared.
  • More sends per month included in plans.
Cameron DeJong profile photo

Likelihood to Renew

iContact

iContact 3.4
Based on 19 answers
After 4 years of using iContact we finally cut the cord. It was hard to justify staying with them when it seemed like they had some of the most outdated software in the industry, some of the worst deliverability, and were in general extremely lacking in customization. They are a decent ESP for a great price point, so if that is your main concern it may be worth it, but if you want to have your emails you are paying for hit inboxes (not spam folders) then look into someone else that guarantees great deliverability.
Mark Tuttle profile photo

Usability

iContact

iContact 8.0
Based on 6 answers
Certain aspects could be easier or allow for more creativity when building a message. iContact tries to make it too easy for those who are unable to build their own messages from scratch or customize using more advanced HTML coding.
Zeenath Haniff profile photo

Reliability and Availability

iContact

iContact 9.0
Based on 1 answer
iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
Zeenath Haniff profile photo

Support

iContact

iContact 9.6
Based on 9 answers
The customer support at iContact is probably the best thing about the entire program. Even if the program were difficult to use, the support staff helps guide the user with clear and precise answers, and the representatives do not rush users who have questions. In fact, representatives continue asking if the user needs help until all questions are thoroughly answered.
Zeenath Haniff profile photo

Implementation

iContact

iContact 8.5
Based on 2 answers
The program was implemented before I began with the company, but the renewal process was rather simple.
Zeenath Haniff profile photo

Alternatives Considered

iContact

iContact far outperformed emailbrain in getting my emails to our subscribers (delivery rate) but with emailbrain I could easily send hyperlinks that opened pdf. documents, see how my email was going to look in a couple dozen different variations (gmail, yahoo, desktop, mobile), all within emailbrain. I could also very quickly and easily create A/B tests that would run, then the winning version would automatically be sent.MailChimp has almost as many features as emailbrain but their delivery rates rival those of iContact and almost all of their templates are mobile friendly so they render well without having to take any special measures to make it happen. This is who I'm currently using and while I haven't been using them long the early results are CRUSHING emailbrain, and rivaling iContact but with a whole suite of features iContact can't even begin to touch. It takes me less than half the time (maybe as little as a third) to a accomplish my tasks in mailChimp as it did in iContact.
Richard Rae profile photo

Scalability

iContact

iContact 7.0
Based on 1 answer
iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
Zeenath Haniff profile photo

Return on Investment

iContact

  • A big positive has been the fact that various departments that send communications to our primary audience are now using branded templates.
  • Using iContact also has helped us, and other departments, better manage email lists.
  • We are able to track open rates, change subject lines to increase open rates, and improve our communications to our audiences.
Richard Angeloni profile photo

Pricing Details

iContact

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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