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<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 7.9 out of 101
Based on 79 reviews and ratings
Likelihood to Recommend
iContact Pro is well suited for a scenario including a small organization with very general mass emailing needs. Some HTML experience will be needed to create email, so a team will need to consider this when making a selection. Would be less appropriate for a team looking for a more comprehensive marketing platform that could include cookie tracking, workflows, etc.
Feature Rating Comparison
WYSIWYG email editor
Ability to test dynamic content
Triggered drip sequences
- Great list segmentation. You can make a segment based on many different rules.
- Analytical tracking information is also very useful. It has all the major KPI's that one would expect.
- The integration to Salesforce is very useful. It allows us to have a more complete view of a contact within the Salesforce profile.
- Ability to deliver to inbox based on days/times recipient typically opens.
- Reports on messages being forwarded or otherwise shared.
- More sends per month included in plans.
Likelihood to Renew
Based on 19 answers
After 4 years of using iContact we finally cut the cord. It was hard to justify staying with them when it seemed like they had some of the most outdated software in the industry, some of the worst deliverability, and were in general extremely lacking in customization. They are a decent ESP for a great price point, so if that is your main concern it may be worth it, but if you want to have your emails you are paying for hit inboxes (not spam folders) then look into someone else that guarantees great deliverability.
Based on 6 answers
Certain aspects could be easier or allow for more creativity when building a message. iContact tries to make it too easy for those who are unable to build their own messages from scratch or customize using more advanced HTML coding.
Reliability and Availability
Based on 1 answer
iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
Based on 9 answers
The customer support at iContact is probably the best thing about the entire program. Even if the program were difficult to use, the support staff helps guide the user with clear and precise answers, and the representatives do not rush users who have questions. In fact, representatives continue asking if the user needs help until all questions are thoroughly answered.
Based on 2 answers
iContact far outperformed emailbrain in getting my emails to our subscribers (delivery rate) but with emailbrain I could easily send hyperlinks that opened pdf. documents, see how my email was going to look in a couple dozen different variations (gmail, yahoo, desktop, mobile), all within emailbrain. I could also very quickly and easily create A/B tests that would run, then the winning version would automatically be sent.MailChimp has almost as many features as emailbrain but their delivery rates rival those of iContact and almost all of their templates are mobile friendly so they render well without having to take any special measures to make it happen. This is who I'm currently using and while I haven't been using them long the early results are CRUSHING emailbrain, and rivaling iContact but with a whole suite of features iContact can't even begin to touch. It takes me less than half the time (maybe as little as a third) to a accomplish my tasks in mailChimp as it did in iContact.
Based on 1 answer
iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
Return on Investment
- A big positive has been the fact that various departments that send communications to our primary audience are now using branded templates.
- Using iContact also has helped us, and other departments, better manage email lists.
- We are able to track open rates, change subject lines to increase open rates, and improve our communications to our audiences.
Premium Consulting/Integration Services—
Entry-level set up fee?