What users are saying about

iContact

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75 Ratings

iContact

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75 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

iContact

iContact is a great option for small businesses. It doesn't have enough features to create the demands of a large corporation. Of course the price goes up exponentially with more subscribers, which would also make it beneficial for small businesses. If you have too many lists to add people to it can get a little crazy too.
Kirsten Rodriguez profile photo

Feature Rating Comparison

Email & Online Marketing

iContact
7.6
WYSIWYG email editor
iContact
7.1
Dynamic content
iContact
7.4
Ability to test dynamic content
iContact
6.7
Landing pages
iContact
7.0
A/B testing
iContact
7.5
Mobile optimization
iContact
8.7
Email deliverability
iContact
8.9
List management
iContact
7.9
Triggered drip sequences
iContact
6.9

Reporting & Analytics

iContact
7.9
Dashboards
iContact
7.6
Standard reports
iContact
8.1
Custom reports
iContact
8.1

Pros

  • Customer service is wonderful! They are always helpful, guiding and available for any odd question, even if those questions are training for a newbie to the email world.
  • Building forms for data collection and the code generator the for the site is very easy.
  • Ensuring double opt-in is extremely straightforward.
  • Including unsubscribe on every message automatically means we never have to worry about CAN-SPAM.
No photo available

Cons

  • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
  • The regular version of iContact doesn't support event management or logic flows for automated messaging.
  • Custom form fields have limited field type options (can't build a drop-down).
No photo available

Likelihood to Renew

iContact3.4
Based on 19 answers
iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
Zeenath Haniff profile photo

Usability

iContact8.0
Based on 6 answers
I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
Charlene Botet Pelaez profile photo

Reliability and Availability

iContact9.0
Based on 1 answer
iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
Zeenath Haniff profile photo

Support

iContact9.5
Based on 9 answers
They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
Todd McGee profile photo

Implementation

iContact8.5
Based on 2 answers
The program was implemented before I began with the company, but the renewal process was rather simple.
Zeenath Haniff profile photo

Alternatives Considered

iContact was the solution in use when I entered the organization. I have heard very good things about MailChimp and Constant Contact, the other two big names in this field. We have chosen to remain with iContact since then, but would be open to moving. However, it is fulfilling our needs well, so there is more needed to drive that transition
Jerry van Dalen Jr. profile photo

Scalability

iContact7.0
Based on 1 answer
iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
Zeenath Haniff profile photo

Return on Investment

  • ROI was difficult to measure as it was not tied into actual sales driven goals.
  • The measure of it's efficiency however was seen by the response and inquiries that increased over a period of 60 days from the initial information blast.
Charlene Botet Pelaez profile photo

Pricing Details

iContact

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details