What users are saying about

iContact

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76 Ratings

iContact

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76 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

iContact

iContact is great for sending to lists of people for one-off marketing campaigns. It is not well-suited for automated
marketing e-mails that are sent to individuals at specified time
intervals based on when they take certain actions in our marketing
funnels.
Nicholas Kouvatsos profile photo

Feature Rating Comparison

Email & Online Marketing

iContact
7.6
WYSIWYG email editor
iContact
7.1
Dynamic content
iContact
7.4
Ability to test dynamic content
iContact
6.7
Landing pages
iContact
7.0
A/B testing
iContact
7.4
Mobile optimization
iContact
8.7
Email deliverability
iContact
8.9
List management
iContact
7.9
Triggered drip sequences
iContact
6.9

Reporting & Analytics

iContact
7.9
Dashboards
iContact
7.6
Standard reports
iContact
8.1
Custom reports
iContact
8.1

Pros

  • iContact, for the most part, ONLY does e-mail, so they're good at it. You can expect inbox deliverability to to be high because it's all they do. They don't have their team focused on trying to be everything to everyone.
  • iContact has an easy drag & drop user interface to create e-mails as well as the flexibility of being able to code your own e-mails with an HTML source editor.
Nicholas Kouvatsos profile photo

Cons

  • They only do e-mail. This is a pro in the sense that they're good at it. But their marketing automation is lacking.
  • Misses the mark on some cool things that competitors are doing like sending e-mails out at different times to individual subscribers based on when they're most likely to open your message. This would be a great feature to add.
  • Segmentation isn't as good as it could be. A tagging system would be preferred for segmenting. Right now, you can really only segment based on field data and to add a field for every possible situation I might want to tag a contact record is a bit daunting. Being able to segment based on realtime behavior would also be helpful. For example, we only send to contacts that have had some interaction (opened or clicked an email) within the last 180 days. Each month, I have to pull everyone who hasn't clicked in that time and add them to a list that I exclude. I also have to remove anyone who has interacted again from the exclusion list. It'd be easier if that segment of people updated automatically so I didn't have to manually add and remove people each month.
  • If you're working with a lot of contacts and you have a lot of segments, loading and performance can be slow.
Nicholas Kouvatsos profile photo

Likelihood to Renew

iContact3.4
Based on 19 answers
After 4 years of using iContact we finally cut the cord. It was hard to justify staying with them when it seemed like they had some of the most outdated software in the industry, some of the worst deliverability, and were in general extremely lacking in customization. They are a decent ESP for a great price point, so if that is your main concern it may be worth it, but if you want to have your emails you are paying for hit inboxes (not spam folders) then look into someone else that guarantees great deliverability.
Mark Tuttle profile photo

Usability

iContact8.0
Based on 6 answers
I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
Charlene Botet Pelaez profile photo

Reliability and Availability

iContact9.0
Based on 1 answer
iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
Zeenath Haniff profile photo

Support

iContact9.5
Based on 9 answers
Support is always available, and my account rep, although in a different time zone, responds quickly
Richard Angeloni profile photo

Implementation

iContact8.5
Based on 2 answers
The program was implemented before I began with the company, but the renewal process was rather simple.
Zeenath Haniff profile photo

Alternatives Considered

We are no longer using iContact, but if you were comparing them to Constant contact, Mail Chimp, etc. then go with one of those, their software is more current and they have better analytics, but will still be in the cheaper price bracket. Currently, we are using our ESP, WhatCounts. They focus on high deliverability, in depth analytics, complex autoresponder generation, etc.
Mark Tuttle profile photo

Scalability

iContact7.0
Based on 1 answer
iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
Zeenath Haniff profile photo

Return on Investment

  • Email in general has astounding ROI. For the cost there is NOTHING that comes even close to generating the same numbers.
  • iContact is in expensive, so that leads to high ROI.
  • iContact has terrible deliverability, so we are paying for emails that are not making it to their inbox. It is worth more to us now to pay for the more expensive ESP with better deliverability, that way more of our customers get our emails, which in turn leads to more purchases and even higher ROI.
  • Once you are able to afford a better email service provider (ESP), I would recommend using someone with a custom IP address so that you can manage your own deliverability.
Mark Tuttle profile photo

Pricing Details

iContact

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details