Emarsys vs. Makesbridge

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emarsys
Score 7.5 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
Makesbridge
Score 8.5 out of 10
Mid-Size Companies (51-1,000 employees)
Makesbridge is a marketing automation product designed for SMBs, featuring core marketing capabilities. It is an on-demand product that is delivered without long-term contracts via a monthly subscription.
$30
per month
Pricing
EmarsysMakesbridge
Editions & Modules
No answers on this topic
Mini
$29
per month (1 account)
SMB
$75
per month (1 account)
MKS PRO
$150
per month (5 accounts)
Enterprise
$500
per month (10 accounts)
Engage
$1,500
per month (25 accounts)
Pay As You Go
$0
Custom Pricing
Offerings
Pricing Offerings
EmarsysMakesbridge
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsMakesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.
More Pricing Information
Community Pulse
EmarsysMakesbridge
Top Pros
Top Cons
Features
EmarsysMakesbridge
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Emarsys
6.6
8 Ratings
16% below category average
Makesbridge
7.7
7 Ratings
1% below category average
WYSIWYG email editor7.06 Ratings6.97 Ratings
Dynamic content8.06 Ratings8.05 Ratings
Ability to test dynamic content4.17 Ratings8.06 Ratings
Landing pages8.03 Ratings7.04 Ratings
A/B testing7.17 Ratings8.45 Ratings
Mobile optimization6.17 Ratings7.96 Ratings
Email deliverability reporting6.58 Ratings8.27 Ratings
List management4.68 Ratings7.27 Ratings
Triggered drip sequences7.75 Ratings8.26 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Emarsys
6.5
5 Ratings
17% below category average
Makesbridge
8.1
6 Ratings
5% above category average
Lead nurturing automation6.15 Ratings8.26 Ratings
Lead scoring and grading7.04 Ratings7.66 Ratings
Data quality management00 Ratings8.26 Ratings
Automated sales alerts and tasks00 Ratings8.26 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Emarsys
6.9
8 Ratings
8% below category average
Makesbridge
8.0
7 Ratings
6% above category average
Dashboards7.58 Ratings7.67 Ratings
Standard reports7.08 Ratings8.47 Ratings
Custom reports6.17 Ratings8.17 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Emarsys
6.8
7 Ratings
11% below category average
Makesbridge
7.6
6 Ratings
0% above category average
API6.57 Ratings7.14 Ratings
Role-based workflow & approvals6.14 Ratings8.15 Ratings
Customizability5.57 Ratings7.26 Ratings
Integration with Salesforce.com7.14 Ratings8.26 Ratings
Integration with Microsoft Dynamics CRM9.02 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Emarsys
-
Ratings
Makesbridge
8.1
6 Ratings
6% above category average
Calendaring00 Ratings7.76 Ratings
Event/webinar marketing00 Ratings8.44 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Emarsys
-
Ratings
Makesbridge
8.8
6 Ratings
16% above category average
Social sharing and campaigns00 Ratings8.54 Ratings
Social profile integration00 Ratings9.13 Ratings
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User Ratings
EmarsysMakesbridge
Likelihood to Recommend
7.4
(11 ratings)
8.2
(7 ratings)
Likelihood to Renew
9.9
(2 ratings)
9.1
(2 ratings)
Usability
-
(0 ratings)
8.8
(2 ratings)
Availability
-
(0 ratings)
9.1
(2 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
-
(0 ratings)
8.2
(2 ratings)
Online Training
-
(0 ratings)
5.5
(1 ratings)
Ease of integration
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
EmarsysMakesbridge
Likelihood to Recommend
SAP
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
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Makesbridge Technology
Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
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Pros
SAP
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
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Makesbridge Technology
  • Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
  • The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
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Cons
SAP
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
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Makesbridge Technology
  • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
  • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
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Likelihood to Renew
SAP
We have no intention of changing Emarsys
Read full review
Makesbridge Technology
Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
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Usability
SAP
No answers on this topic
Makesbridge Technology
I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
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Reliability and Availability
SAP
No answers on this topic
Makesbridge Technology
Their tech support staff is the BEST I have worked with!
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Performance
SAP
No answers on this topic
Makesbridge Technology
Best tech support in the software industry.
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Support Rating
SAP
No answers on this topic
Makesbridge Technology
While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should
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Alternatives Considered
SAP
Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
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Makesbridge Technology
Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
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Return on Investment
SAP
  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
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Makesbridge Technology
  • Good customer service and allows us to use our leads without much restriction.
  • Price still considered quite high for a very small business like us.
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ScreenShots

Makesbridge Screenshots

Screenshot of B2B marketing automation is mostly about delivering leads on a silver platter.  Your sales Reps reap the benefits of an automation platform that drives digital engagement, intelligently tags contacts based on rules and tells sales who to call.Screenshot of Sales reps view tags, scores and alert messages. They know what prospects are hot for because they can filter activity by web visits, email clicks and alerts messages.Screenshot of Maximize campaign response with dynamic content blocks.Screenshot of The world's easiest drag-and-drop HTML Editor speeds campaign and landing page production. There are dozens of mobile compatible templates to make publishing even easier!Screenshot of Marketers see how drip messages perform with opens, clicks, social shares, web visits generated and conversions. You can even view populations of who's taken action.Screenshot of X-Ray Vision of interest! Drill down into the report even further to see a complete history of a prospect's web visits history and duration spent on each page.