emfluence Marketing Platform vs. GetResponse

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
emfluence Marketing Platform
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers, marketing agencies, and CRM providers. The product supports CRM integrations and an open API for custom integrations. emfluence offers digital marketing consulting…
$1,000
per month
GetResponse
Score 8.5 out of 10
N/A
GetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.
$19
per month
Pricing
emfluence Marketing PlatformGetResponse
Editions & Modules
Up to 30,000 Active Emails
$1,000
per month
Up to 60,000 Active Emails
$1,200
per month
Up to 80,000 Active Emails
$1,400
per month
Up to 100,000 Active Emails
$1,600
per month
Up to 150,000 Active Emails
$2,000
per month
Up to 200,000 Active Emails
$2,400
per month
Up to 250,000 Active Emails
$2,600
per month
Up to 500,000 Active Emails
$4,100
per month
Up to 1,000,000 Active Emails
$5,400
per month
More than 1,000,000 Active Emails
Custom
per month
FREE
$0
per month Up to 500 contacts
BASIC
$19
per month Up to 1,000 contacts
PLUS
$59
per month Up to 1,000 contacts
PROFESSIONAL
$119
per month Up to 1,000 contacts
MAX and MAX²
Custom (contact us)
per year
Offerings
Pricing Offerings
emfluence Marketing PlatformGetResponse
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$3,100 one-time feeNo setup fee
Additional DetailsThe emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts added, with no restrictions on how many emails are sent each month or by which features are used.
More Pricing Information
Community Pulse
emfluence Marketing PlatformGetResponse
Top Pros
Top Cons
Features
emfluence Marketing PlatformGetResponse
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
emfluence Marketing Platform
8.4
6 Ratings
8% above category average
GetResponse
8.9
22 Ratings
13% above category average
WYSIWYG email editor9.16 Ratings9.021 Ratings
Dynamic content8.66 Ratings8.016 Ratings
Ability to test dynamic content8.26 Ratings8.715 Ratings
Landing pages8.24 Ratings9.016 Ratings
A/B testing8.25 Ratings9.019 Ratings
Mobile optimization7.75 Ratings9.022 Ratings
Email deliverability reporting9.16 Ratings10.022 Ratings
List management8.26 Ratings9.021 Ratings
Triggered drip sequences8.24 Ratings8.217 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
emfluence Marketing Platform
8.1
5 Ratings
5% above category average
GetResponse
9.0
1 Ratings
15% above category average
Lead nurturing automation9.15 Ratings9.01 Ratings
Lead scoring and grading7.74 Ratings9.01 Ratings
Data quality management8.24 Ratings9.01 Ratings
Automated sales alerts and tasks7.33 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
emfluence Marketing Platform
8.4
3 Ratings
10% above category average
GetResponse
9.0
1 Ratings
17% above category average
Calendaring8.23 Ratings00 Ratings
Event/webinar marketing8.63 Ratings9.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
emfluence Marketing Platform
8.4
3 Ratings
11% above category average
GetResponse
9.0
1 Ratings
18% above category average
Social sharing and campaigns8.23 Ratings00 Ratings
Social profile integration8.63 Ratings9.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
emfluence Marketing Platform
6.7
6 Ratings
11% below category average
GetResponse
9.7
22 Ratings
26% above category average
Dashboards9.16 Ratings10.022 Ratings
Standard reports7.26 Ratings10.021 Ratings
Custom reports3.76 Ratings9.016 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
emfluence Marketing Platform
8.2
5 Ratings
8% above category average
GetResponse
8.3
1 Ratings
9% above category average
API8.63 Ratings10.01 Ratings
Role-based workflow & approvals8.63 Ratings00 Ratings
Customizability8.25 Ratings9.01 Ratings
Integration with Salesforce.com7.22 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.22 Ratings00 Ratings
Third-party software integrations00 Ratings6.01 Ratings
Best Alternatives
emfluence Marketing PlatformGetResponse
Small Businesses
Vbout
Vbout
Score 9.5 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
emfluence Marketing PlatformGetResponse
Likelihood to Recommend
9.1
(6 ratings)
9.0
(24 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(2 ratings)
Support Rating
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
emfluence Marketing PlatformGetResponse
Likelihood to Recommend
emfluence Digital Marketing
The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
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GetResponse
GetResponse is perfect for small to medium businesses. For a large business, it certainly could be used in some areas. One example would be for clients that are looking to get started with email marketing. I would not expect it to run a business as Salesforce or Keep. However, GetResponse is robust enough and has a solid suite of tools that would serve a medium or small business quite well. And of course, if a company is just looking for an email marketing solution GetResponse would be ideal. And to go even further, depending on the level of service you use, GetResponse has the potential to do things you might have been using separate tools for. Building funnels, the ability to host webinars, building landing pages. It's all there and it is priced very well.
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Pros
emfluence Digital Marketing
  • Custom landing pages to dive deeper into campaigns and track results
  • Responsive customer service with any problems we come by
  • A/B testing
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GetResponse
  • Email creation—A simple interface and a variety of tools make it easy to create very attractive emails quickly.
  • List building—GetResponse is ideal for setting-up and using any number of segmented lists/
  • Forms and landing pages—These tools are also fairly strong, however, GetResponse (ironically) does not provide responsive forms for mobile, which I would think would be an urgent problem. They have so far not addressed it.
  • Customer support—Customer support via chat and email is strong. It's disappointing the company has pulled the plug on live phone-in support.
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Cons
emfluence Digital Marketing
  • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
  • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
  • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
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GetResponse
  • The email editor is kind of a nightmare. Elements don't move or behave how you'd expect, the font choices are limited and pretty lame, adding new elements is difficult or often impossible... the whole thing feels 5+ years outdated. Buggy, slow, and extremely limited in functionality.
  • The entire UI feels similarly outdated and slow--just seems like GetResponse hasn't kept up with the curve of the market in terms of performance or aesthetics.
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Likelihood to Renew
emfluence Digital Marketing
No answers on this topic
GetResponse
As I mentioned before. I believe that the platform is easy to use. Simple and easy process from start to finish. Email efficient and get to the client quickly. Catch errors that would prevent getting to where i need it to go. Overall great experience and would renew without question
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Support Rating
emfluence Digital Marketing
No answers on this topic
GetResponse
Excellent general support. However, in case of an escalation, their turnaround time over email (follow through) can go higher
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Alternatives Considered
emfluence Digital Marketing
They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
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GetResponse
Not the top of the heap and certainly far from the bottom. GR is arguably one of the best solutions for Home based or small shops. It is out of the box whereas some of the others are not as complete or more difficult to unpack. It lacks some features but over-delivers on others.
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Return on Investment
emfluence Digital Marketing
  • It's allowed for us to generate more traffic to our client's websites.
  • It's allowed for us to generate more leads from email marketing through emfluence.
  • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
Read full review
GetResponse
  • Only negative. They cleaned our entire contact list.
  • We had to start over with Get Response. Now that they have forcefully freed us, we'll be redownloading our actual customer and prospect list from our CRM.
  • They will not refund us. We paid for a year and they gave us 5 months. So we are also out $5,000.
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ScreenShots

emfluence Marketing Platform Screenshots

Screenshot of search perimeters and contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Google Analytics, used to measure the success of email and social media alongside spikes in website traffic. Granular reports can be scheduled for an overview of surveys, landing pages, forms, social posts, emails, and list growth.Screenshot of the drag-and-drop Workflow Canvas visual interface used to create automated marketing campaigns, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of the interface to build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of a schedule with a month's worth of social media and email, built using the drag and drop marketing calendar.Screenshot of custom email templates, which can be reused or rebuilt with a drag and drop editor.