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emfluence Marketing Platform vs. Pinpointe On-Demand

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    emfluence Marketing Platform

    Score10 out of 10
    Mid-Size Companies (51-1,000 employees)
    The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers, marketing agencies, and CRM providers. The product supports CRM integrations and an open API for custom integrations. emfluence offers digital marketing consulting…

    $1,000

    per month

    Pinpointe On-Demand

    Score9.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Pinpointe On-Demand is an email marketing platform best suited to medium-sized businesses and agencies. Pricing starts at $36 / month for 5,000 email. Pinpointe also offers plans based on number of active subscribers.

    $74

    Contacts, Email Volume

    Pricing
    emfluence Marketing PlatformPinpointe On-Demand
    Editions & Modules
    Up to 30,000 Active Emails
    $1,000
    per month
    Up to 150,000 Active Emails
    $2,000
    per month
    Up to 500,000 Active Emails
    $4,100
    per month
    More than 1,000,000 Active Emails
    Custom
    per month
    Standard Edition
    $74+
    Contacts, Email Volume
    Enterprise Edition
    $390+
    Per User; Email Volume
    Offerings
    Pricing Offerings
    emfluence Marketing PlatformPinpointe On-Demand
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup Fee$3,100 one-time fee per installationNo setup fee
    Additional DetailsThe emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts added, with no restrictions on how many emails are sent each month or by which features are used.—
    More Pricing Information
    Features
    emfluence Marketing PlatformPinpointe On-Demand
    Email & Online Marketing
    Comparison of Email & Online Marketing features of emfluence Marketing Platform and Pinpointe On-Demand
    Feature
    emfluence Marketing Platform
    8.4
    6 Ratings
    8% above category average
    Pinpointe On-Demand
    9.0
    7 Ratings
    12% above category average
    WYSIWYG email editor9.16 Ratings9.17 Ratings
    Dynamic content8.66 Ratings9.16 Ratings
    Ability to test dynamic content8.26 Ratings9.16 Ratings
    Landing pages8.24 Ratings8.53 Ratings
    A/B testing8.25 Ratings9.16 Ratings
    Mobile optimization7.75 Ratings9.17 Ratings
    Email deliverability reporting9.16 Ratings9.17 Ratings
    List management8.26 Ratings9.17 Ratings
    Triggered drip sequences8.24 Ratings9.14 Ratings
    Lead Management
    Comparison of Lead Management features of emfluence Marketing Platform and Pinpointe On-Demand
    Feature
    emfluence Marketing Platform
    8.1
    5 Ratings
    2% above category average
    Pinpointe On-Demand
    -
    Ratings
    Lead nurturing automation9.15 Ratings00 Ratings
    Lead scoring and grading7.74 Ratings00 Ratings
    Data quality management8.24 Ratings00 Ratings
    Automated sales alerts and tasks7.33 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of emfluence Marketing Platform and Pinpointe On-Demand
    Feature
    emfluence Marketing Platform
    8.4
    3 Ratings
    11% above category average
    Pinpointe On-Demand
    -
    Ratings
    Calendaring8.23 Ratings00 Ratings
    Event/webinar marketing8.63 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of emfluence Marketing Platform and Pinpointe On-Demand
    Feature
    emfluence Marketing Platform
    8.4
    3 Ratings
    11% above category average
    Pinpointe On-Demand
    -
    Ratings
    Social sharing and campaigns8.23 Ratings00 Ratings
    Social profile integration8.63 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of emfluence Marketing Platform and Pinpointe On-Demand
    Feature
    emfluence Marketing Platform
    6.7
    6 Ratings
    11% below category average
    Pinpointe On-Demand
    9.3
    7 Ratings
    20% above category average
    Dashboards9.16 Ratings9.17 Ratings
    Standard reports7.26 Ratings9.17 Ratings
    Custom reports3.76 Ratings9.66 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of emfluence Marketing Platform and Pinpointe On-Demand
    Feature
    emfluence Marketing Platform
    8.2
    5 Ratings
    7% above category average
    Pinpointe On-Demand
    -
    Ratings
    API8.63 Ratings00 Ratings
    Role-based workflow & approvals8.63 Ratings00 Ratings
    Customizability8.25 Ratings00 Ratings
    Integration with Salesforce.com7.22 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.22 Ratings00 Ratings
    Best Alternatives
    emfluence Marketing PlatformPinpointe On-Demand
    Small Businesses
    Vbout
    Score9.9 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    emfluence Marketing PlatformPinpointe On-Demand
    Likelihood to Recommend
    9.1
    (6 ratings)
    9.1
    (9 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    emfluence Marketing PlatformPinpointe On-Demand
    Likelihood to Recommend
    emfluence Digital Marketing
    The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
    Incentivized
    Read full review
    Pinpointe On-Demand
    Pinpointe is perfect for managing large numbers of contacts, including gathering new contacts and storing them throughout your databases, which can further be broken into lists and then individual tags for sorting and sending. Where it really excels is in the email marketing sector. We are able to send as many as several hundred thousand emails per hour, making sure all of our customers get time sensitive marketing material quickly.
    Read full review
    Pros
    emfluence Digital Marketing
    • Custom landing pages to dive deeper into campaigns and track results
    • Responsive customer service with any problems we come by
    • A/B testing
    Incentivized
    Read full review
    Pinpointe On-Demand
    • The detailed statistics page is really helpful.
    • Excellent and flexible Builder.
    • Customer Service responds within one hour.
    • Stock photos included.
    • Database separation & sub-accounts.
    • Excellent multi-inbox previewer available.
    • Responsive templates.
    • Invaluable webinars and training.
    Read full review
    Cons
    emfluence Digital Marketing
    • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
    • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
    • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
    Incentivized
    Read full review
    Pinpointe On-Demand
    • Depending on the amount, when I am in the middle of uploading a list of contacts I get bumped out and have to submit a request to increase my dataset. That being said, our company as a whole is happy with what Pinpointe provides us with as is.
    Incentivized
    Read full review
    Likelihood to Renew
    emfluence Digital Marketing
    No answers on this topic
    Pinpointe On-Demand
    Pinpointe On-Demand is a critical component of our marketing infrastructure and we will continue to use it to support our email marketing requirements
    Read full review
    Support Rating
    emfluence Digital Marketing
    No answers on this topic
    Pinpointe On-Demand
    They are quick to respond to requests, usually within an hour. If they don't have an immediate fix to a problem, they let me know what the status is and what they are doing about a request. In some cases, if the development team needs to be involved because a bug is found, they have fixed and patched the system same day. Rarely do I ever get that kind of customer support response with any other company. They don't have a premium support tier because they treat every request with the same level of professionalism and response time (again, to at least let you know it was received and an actual person is looking at it, even if they are busy with other requests).
    Read full review
    Alternatives Considered
    emfluence Digital Marketing
    They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
    Incentivized
    Read full review
    Pinpointe On-Demand
    Pinpointe is a great #2 for specialty campaigns. Our bounce rates were higher than with other providers. Pinpointe's detailed reports and interface are a step above the competition.
    Incentivized
    Read full review
    Return on Investment
    emfluence Digital Marketing
    • It's allowed for us to generate more traffic to our client's websites.
    • It's allowed for us to generate more leads from email marketing through emfluence.
    • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
    Incentivized
    Read full review
    Pinpointe On-Demand
    • Our ROI has gone up significantly since using Pinpointe.
    • We are able to use the coding to implement a join form on our website directly so we don't have to download from our website and upload to Pinpointe each time we want to add our contacts.
    • Our emails show up white-labeled so it is our own branding on all emails.
    Read full review
    ScreenShots

    emfluence Marketing Platform Screenshots

    Screenshot of search perimeters and contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Google Analytics, used to measure the success of email and social media alongside spikes in website traffic. Granular reports can be scheduled for an overview of surveys, landing pages, forms, social posts, emails, and list growth.Screenshot of the drag-and-drop Workflow Canvas visual interface used to create automated marketing campaigns, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of the interface to build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of a schedule with a month's worth of social media and email, built using the drag and drop marketing calendar.Screenshot of custom email templates, which can be reused or rebuilt with a drag and drop editor.

    Pinpointe On-Demand Screenshots

    Screenshot of Industry Leading Reporting & AnalyticsScreenshot of Drag n Drop builder - create mobile friendly, responsive emails in 5 minutes!Screenshot of Compare, Analyze historic trendsScreenshot of Make your campaign stand out - Over 40,000 stock images - freeScreenshot of Improve User engagement - set up Preference CentersScreenshot of Send with confidence. Preview your email in the top 25+ inboxes