Emma by Marigold vs. SendFox

Using Emma for weekly templated email use with minimal changes is awesome. If you want you can create a master and make minor graphic edits quickly and easily from your smartphone. Any edit is possible as long as the artwork is on the online server. Only time I hit a bump in the road is when I was asked to change the style sheet and did not know that the pricing plan I was on did not include this feature. Client had to wait to send new format until Emma performed the requested changes.

SendFox is perfect for when you are needing to send emails irregularly to a medium-sized list and don't want high fees. Whilst there aren't fancy templates like other services, this can be perfect if you are just wanting to send simple, quick emails vs more in-depth graphical ones. It's great for smaller businesses as well due to the low cost.

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• Enterprise-level email marketing with multi-level account structure allowing for multiple users at different levels to send campaigns
• Easy-to-use WYSIWYG email template editors to create dynamic emails with enhanced personalization through merge-fields
• A large API index that connects to many different platforms and the ability to work with Emma support to create new connections to new platforms as needed

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• Easy to send emails as an automated sequence or single blast email.
• Can break customers into separate lists but still only charged per contact.
• Charges as a lifetime deal for so many contacts rather than monthly.

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• Their customer service leaves something to be desired. We ran into an issue with one of our campaigns, and we decided to reach out to support, but they didn't get back with us until 3 hours later! Time is money!!
• We don't like that their photo editing capabilities are limited, you can only choose small, medium or large photos with no way to resize to exact dimensions. Makes emails a bit of a pain
• The upgraded premium tools are buggy and leave something to be desired as well – it's a shame.

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• More customization in the email builder.
• More customization on the smart pages (aka Landing page).
• Forms have low customization and older style graphical look.

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Emma has been a great tool for our marketing. It's easy to use and I've had no issues in the almost two years we've been with them. It's really been a great way for us to stay connected with customers that takes no time to setup and send

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While every WYSIWYG software will experience glitches, Emma handles them well. Keep in mind they rarely happen, but they do, it can be of annoyance. Regardless, Emma allows my organization to create seamless email campaigns using fresh data. Emma makes coming up with strategic decisions very easy. The list segmentation that Emma feature allows us to easily manage a large list without issues. Overall, Emma is extremely usable with nearly no learning curve!

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I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.

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At the time we made the decision to move to Emma, my organization was using both MailChimp and Constant Contact. Emma's drag-and-drop template editor surpassed both, and even editing the pre-made template HTML in Emma was easier. List management was much smoother than the clunky Constant Contact and MailChimp lists we had. From a design perspective, we chose Emma for its ease of use in creating templates and modifying existing ones, as well as the ability to push out branded templates and brand assets through its master admin/subaccount capabilities. Emma's analytics and reporting were much less frustrating to navigate and understand, such that, rather than spending all of our time trying to make sense of the metrics from a campaign (which we were definitely doing), we were attracted to being able to report easily and then move on to determining how to make real improvements

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Mailchimp costs a lot once you get into the 4000 contacts range and features that SendFox has integrated are in a higher cost plan from Mailchimp. Drip is in a similar range cost-wise. It costs more per month than I paid all up. For a business that relies on email marketing as an income strategy, these tools are perfect, but for my business which uses it intermittently to supplement things like group challenges, it's more applicable to go with a tool like SendFox.

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• Stores using the platform have seen good deliverability stats. Open rates and click-through rates are high with the templates that Emma creates. We still face the challenge of getting more users on the platform.
• User satisfaction is high for our users who are regularly using the platform.

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• It's been the service I've used for daily emails for group challenges - Meaning that I had a service that was cheaper than others AND was reliable. When the customers got the emails reliably, I retained them, customers.
• It has been less flexible in terms of customization - This hasn't had a tangible benefit but may have had a lead-on effect of the emails not always looking as professional to the customer.
• It is much cheaper than other services meaning I've saved likely $2000+ based on the size of my email list (which is a lot for my small business!).

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info