Recharging Email with Emma
Lauren Busby | TrustRadius Reviewer
April 04, 2017

Recharging Email with Emma

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Emma

We've implemented Emma as an opt-in email marketing platform for our stores. We were looking for a way for stores to manage their own email campaigns and lists, while we retained the ability to push down creative to all sub accounts. Essentially, Emma gives us the ability to create an overall organizational structure where we can push down templates that our stores can customize and send out to their lists.
  • Drag and drop interface - This makes it easy for our stores to create their own custom emails.
  • Configurable fields - We can set images or text boxes as customizable. Sub accounts then just click on that textbox to customize it. It's very easy to use. And we can have default text if they send the email without customizing.
  • Great organizational structure - We can manage all our sub accounts and add templates all from Emma's Org interface. No need to reach out to support for adding users or adding templates.
  • Setup of users - We used to be able to setup a user and send them our own welcome email. Emma has since set up the ability to add users where they send the welcome email. It's a great new feature, but it doesn't always work. We've had some users who never receive these emails and then we need to reach out to support anyway.
  • The code to set up a configurable email is cumbersome. It's great that it is so customizable, but there is a learning curve.
  • Stores using the platform have seen good deliverability stats. Open rates and click-through rates are high with the templates that Emma creates. We still face the challenge of getting more users on the platform.
  • User satisfaction is high for our users who are regularly using the platform.
Our internal competitors are the individual email platforms our stores have signed up for. In general, they need to take our HTML and upload it themselves, making Constant Contact and MailChimp very cumbersome. Emma, on the other hand, allows us to take charge of that. Users just simply use the interface to update text fields as needed.
Emma is well suited for large organizations like co-ops, franchises, or agencies where you have many sub accounts that you manage, and where you want to push down creative to. I have not tried Emma from the perspective of a small business owner, and therefore cannot comment on that use.

Emma Feature Ratings

WYSIWYG email editor
Dynamic content
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports
Custom reports