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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Empower

    Score8.4 out of 10
    N/AN/AN/A

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Pricing
    EmpowerVerticalResponse
    Editions & Modules
    No answers on this topic
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    Offerings
    Pricing Offerings
    EmpowerVerticalResponse
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    EmpowerVerticalResponse
    Sales Force Automation
    Comparison of Sales Force Automation features of Empower and VerticalResponse
    Feature
    Empower
    8.9
    3 Ratings
    13% above category average
    VerticalResponse
    -
    Ratings
    Customer data management / contact management8.83 Ratings00 Ratings
    Workflow management8.83 Ratings00 Ratings
    Territory management8.83 Ratings00 Ratings
    Opportunity management9.82 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)8.73 Ratings00 Ratings
    Contract management8.73 Ratings00 Ratings
    Quote & order management9.93 Ratings00 Ratings
    Interaction tracking7.63 Ratings00 Ratings
    Channel / partner relationship management9.33 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Empower and VerticalResponse
    Feature
    Empower
    7.6
    3 Ratings
    1% below category average
    VerticalResponse
    -
    Ratings
    Case management8.23 Ratings00 Ratings
    Call center management7.63 Ratings00 Ratings
    Help desk management7.03 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Empower and VerticalResponse
    Feature
    Empower
    6.1
    2 Ratings
    24% below category average
    VerticalResponse
    -
    Ratings
    Lead management7.02 Ratings00 Ratings
    Email marketing5.12 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Empower and VerticalResponse
    Feature
    Empower
    8.3
    2 Ratings
    8% above category average
    VerticalResponse
    -
    Ratings
    Task management8.02 Ratings00 Ratings
    Billing and invoicing management8.92 Ratings00 Ratings
    Reporting8.02 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Empower and VerticalResponse
    Feature
    Empower
    9.1
    3 Ratings
    17% above category average
    VerticalResponse
    -
    Ratings
    Forecasting8.83 Ratings00 Ratings
    Pipeline visualization9.92 Ratings00 Ratings
    Customizable reports8.83 Ratings00 Ratings
    Customization
    Comparison of Customization features of Empower and VerticalResponse
    Feature
    Empower
    5.6
    3 Ratings
    31% below category average
    VerticalResponse
    -
    Ratings
    Custom fields6.43 Ratings00 Ratings
    Custom objects5.83 Ratings00 Ratings
    Scripting environment3.22 Ratings00 Ratings
    API for custom integration7.02 Ratings00 Ratings
    Security
    Comparison of Security features of Empower and VerticalResponse
    Feature
    Empower
    7.0
    3 Ratings
    18% below category average
    VerticalResponse
    -
    Ratings
    Single sign-on capability5.93 Ratings00 Ratings
    Role-based user permissions8.23 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of Empower and VerticalResponse
    Feature
    Empower
    9.8
    2 Ratings
    26% above category average
    VerticalResponse
    -
    Ratings
    Social data9.92 Ratings00 Ratings
    Social engagement9.82 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Empower and VerticalResponse
    Feature
    Empower
    7.2
    3 Ratings
    5% below category average
    VerticalResponse
    -
    Ratings
    Marketing automation6.43 Ratings00 Ratings
    Compensation management8.13 Ratings00 Ratings
    Platform
    Comparison of Platform features of Empower and VerticalResponse
    Feature
    Empower
    6.4
    2 Ratings
    17% below category average
    VerticalResponse
    -
    Ratings
    Mobile access6.42 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Empower and VerticalResponse
    Feature
    Empower
    -
    Ratings
    VerticalResponse
    9.9
    8 Ratings
    21% above category average
    WYSIWYG email editor00 Ratings10.07 Ratings
    Dynamic content00 Ratings10.05 Ratings
    Ability to test dynamic content00 Ratings10.04 Ratings
    Landing pages00 Ratings10.04 Ratings
    A/B testing00 Ratings10.05 Ratings
    Mobile optimization00 Ratings10.05 Ratings
    Email deliverability reporting00 Ratings10.08 Ratings
    List management00 Ratings10.08 Ratings
    Triggered drip sequences00 Ratings9.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Empower and VerticalResponse
    Feature
    Empower
    -
    Ratings
    VerticalResponse
    10.0
    9 Ratings
    27% above category average
    Dashboards00 Ratings10.09 Ratings
    Standard reports00 Ratings10.09 Ratings
    Custom reports00 Ratings10.06 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Empower and VerticalResponse
    Feature
    Empower
    -
    Ratings
    VerticalResponse
    10.0
    1 Ratings
    20% above category average
    URL Validation00 Ratings10.01 Ratings
    Link Tracking00 Ratings10.01 Ratings
    Image Validation00 Ratings10.01 Ratings
    Inbox Display00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings10.01 Ratings
    Spelling and Grammar Check00 Ratings10.01 Ratings
    Spam Testing00 Ratings10.01 Ratings
    Email Previews00 Ratings10.01 Ratings
    Best Alternatives
    EmpowerVerticalResponse
    Small Businesses
    Salesflare
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EmpowerVerticalResponse
    Likelihood to Recommend
    9.4
    (3 ratings)
    10.0
    (28 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    8.6
    (19 ratings)
    Usability
    8.6
    (3 ratings)
    9.0
    (5 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.0
    (1 ratings)
    8.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (4 ratings)
    Configurability
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    EmpowerVerticalResponse
    Likelihood to Recommend
    Empower ERP
    I have kept very close watch on my net worth, and Empower was an incredibly useful tool in giving me a relatively updated display aggregating all of my personal accounts. Frustratingly it wasn't able to integrate a mutual fund that I own, but it was able to for everything else
    Incentivized
    Read full review
    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
    Read full review
    Pros
    Empower ERP
    • Keep track of all our employee's 401K accounts
    • They take care of all notices for account holders
    • They take care of all tasks in a timely manner.
    Incentivized
    Read full review
    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
    Read full review
    Cons
    Empower ERP
    • Sometimes the tiles are removed automatically or stop working.
    Incentivized
    Read full review
    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    Likelihood to Renew
    Empower ERP
    We have had no problems and will stay with Empower for our 401k needs.
    Incentivized
    Read full review
    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    Usability
    Empower ERP
    I love how it can aggregate most of my personal accounts, but my mutual fund account that I have with a wealth management firm from home won't integrate with it for some reason.
    Incentivized
    Read full review
    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
    Read full review
    Reliability and Availability
    Empower ERP
    No answers on this topic
    VerticalResponse
    Never had an issue with uptime
    Read full review
    Performance
    Empower ERP
    No answers on this topic
    VerticalResponse
    No issues
    Read full review
    Support Rating
    Empower ERP
    Had a past participant from 20 years ago, receive a letter from the government saying they might have a retirement account. Empower helped this employee and I didn't have to play detective concerning this person. They back tracked to Merrill Lynch to find this former participant and help her. I was impressed.
    Incentivized
    Read full review
    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
    Read full review
    Online Training
    Empower ERP
    No answers on this topic
    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    Implementation Rating
    Empower ERP
    No answers on this topic
    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    Alternatives Considered
    Empower ERP
    It stood out when compared for features, legacy, customer support, and on-premises deployment.
    Incentivized
    Read full review
    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
    Read full review
    Return on Investment
    Empower ERP
    • It has improved employee experience and is a good tool for management to track things.
    Incentivized
    Read full review
    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
    Read full review
    ScreenShots