Engage121 vs. Meta Business Manager

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Engage121
Score 4.0 out of 10
N/A
Engage121 Enterprise is a social media management, monitoring, publishing and reporting application serving multiple users across an enterprise – from brand managers, community managers, and the marketing team through to individual outlet owners.N/A
Meta Business Manager
Score 7.5 out of 10
N/A
Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.N/A
Pricing
Engage121Meta Business Manager
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Engage121Meta Business Manager
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Engage121Meta Business Manager
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Engage121
7.2
3 Ratings
6% below category average
Meta Business Manager
6.1
35 Ratings
22% below category average
Boolean keyword searches3.32 Ratings6.020 Ratings
Filtering out noise/spam9.01 Ratings5.326 Ratings
Sentiment analysis7.52 Ratings7.322 Ratings
Broad channel coverage9.01 Ratings6.025 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Engage121
8.6
3 Ratings
8% above category average
Meta Business Manager
5.9
49 Ratings
30% below category average
Content planning and scheduling8.73 Ratings7.049 Ratings
Audience targeting8.01 Ratings6.046 Ratings
Content optimization8.52 Ratings5.744 Ratings
Workflow management9.13 Ratings4.838 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Engage121
9.0
1 Ratings
11% above category average
Meta Business Manager
6.0
42 Ratings
30% below category average
Automated routing and prioritization9.01 Ratings5.334 Ratings
Customer interaction histories9.01 Ratings4.738 Ratings
Bulk actions9.01 Ratings7.825 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Engage121
7.9
3 Ratings
3% above category average
Meta Business Manager
6.1
47 Ratings
23% below category average
Lead generation8.01 Ratings4.838 Ratings
Content marketing8.03 Ratings5.742 Ratings
Paid media management8.01 Ratings6.239 Ratings
Campaigns and promotions7.63 Ratings7.543 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Engage121
4.3
3 Ratings
66% below category average
Meta Business Manager
6.3
49 Ratings
30% below category average
Twitter6.93 Ratings4.010 Ratings
Facebook6.03 Ratings8.148 Ratings
LinkedIn1.01 Ratings5.98 Ratings
Google+5.83 Ratings7.33 Ratings
YouTube2.01 Ratings5.612 Ratings
Instagram00 Ratings7.334 Ratings
Pinterest00 Ratings6.05 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Engage121
6.8
2 Ratings
14% below category average
Meta Business Manager
5.7
47 Ratings
32% below category average
Campaign success analytics6.52 Ratings7.246 Ratings
Real-time tracking7.02 Ratings5.943 Ratings
Competitor analysis7.02 Ratings4.027 Ratings
Account management
Comparison of Account management features of Product A and Product B
Engage121
8.8
2 Ratings
8% above category average
Meta Business Manager
6.2
49 Ratings
27% below category average
Role-based user permissions & privileges8.52 Ratings5.446 Ratings
Mobile access9.01 Ratings6.947 Ratings
Best Alternatives
Engage121Meta Business Manager
Small Businesses
Publer
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Score 9.8 out of 10
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Score 9.8 out of 10
Medium-sized Companies
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Score 9.3 out of 10
Social Suite by Reputation.com
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Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
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Score 9.3 out of 10
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User Ratings
Engage121Meta Business Manager
Likelihood to Recommend
6.1
(3 ratings)
9.2
(49 ratings)
Likelihood to Renew
4.0
(2 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
7.5
(15 ratings)
Support Rating
-
(0 ratings)
6.0
(14 ratings)
User Testimonials
Engage121Meta Business Manager
Likelihood to Recommend
Engage121
Who is using the platform? How many users might you have? How often would you be using the platform?
Read full review
Meta Platforms Inc
If using a desktop, Facebook Business Manage can help integrate and consolidate your workload when managing multiple pages for multiple clients. However, it can also be clunky when trying to use it on the go from a smartphone as the functionality is more limited. For those that sit at desks all day, it's a good program. For those of us that stay mobile, it can be frustrating.
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Pros
Engage121
  • It does a good job of allowing for scheduling social media posts in advance.
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Meta Platforms Inc
  • Stats and insights, to have data to back up assumptions and actions.
  • Scheduling posts, which is helpful when you can't always post in real time.
  • Messenger, which allows me to interact directly with potential customers.
  • Roles, which allows me to assign an intern to help manage the profile.
  • Ads, which allows me to target and advertise to potential customers.
  • Pixel, which connects my Facebook data with my website.
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Cons
Engage121
  • Uploading images after you start a post
  • Analytics could be better
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Meta Platforms Inc
  • The only thing I have noticed is when on my device, it calls out a list of names that have shared your post, and it only shows one. On the computer it will let you scroll down and see all of them.
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Likelihood to Renew
Engage121
We are choosing a new platform to go with. It is not my choice to leave Engage121, but it has the majority of the capabilities that we need to get things done. That said, if needed, I would choose to use it.
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Meta Platforms Inc
No answers on this topic
Usability
Engage121
No answers on this topic
Meta Platforms Inc
I give Facebook Business Manager this rating because how I am able to edit and customize each client location page easily and can add users as needed without any hoops to jump through. I also appreciate the about of reach that Facebook has, so having a tool like this that's easy to use and can be in control of the backed of what people see is so important.
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Support Rating
Engage121
No answers on this topic
Meta Platforms Inc
The few times I've had to reach out for ad questions, Facebook Pages customer service is prompt and friendly with their advice. I've never waited longer than 24 hours to get a response, and generally it's just a few hours. They're also quick at removing spam from my Pages when I've needed them to.
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Alternatives Considered
Engage121
Manalto is a platform that's identical to E121. One good thing about Manalto is the uploading images function. You can upload them anytime in the posting process
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Meta Platforms Inc
While we looked at different possibilities, it just seemed that this program was designed for our key social media platforms. There really was no point in utilizing a different program when this was designed for these platforms specifically. The mobile app is an added convenience that allows me to manage our social media on the go.
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Return on Investment
Engage121
  • Scheduling posts ahead
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Meta Platforms Inc
  • Most of our leads come from Facebook paid marketing.
  • Our business is centered around our content, which allows us to stand out from the completion. Facebook allows us to get the content in front of our audience.
  • Facebook Marketing is so dynamic that it takes loads of trial and error to get to a winning formula. And the errors can be expensive.
Read full review
ScreenShots