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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Engage121

    Score4 out of 10
    N/AEngage121 Enterprise is a social media management, monitoring, publishing and reporting application serving multiple users across an enterprise – from brand managers, community managers, and the marketing team through to individual outlet owners.N/A

    Meta Business Manager

    Score7.1 out of 10
    N/AMeta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.N/A
    Pricing
    Engage121Meta Business Manager
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Engage121Meta Business Manager
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Engage121Meta Business Manager
    Considered Both Products
    Engage121
    No answer on this topic
    Meta Platforms Inc
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    77%
    Would buy again
    20 Answers
    Delivers good value for the price
    No answers on this topic
    83%
    Delivers good value for the price
    19 Answers
    Happy with the feature set
    No answers on this topic
    77%
    Happy with the feature set
    20 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    76%
    Lived up to sales and marketing promises
    16 Answers
    Implementation went as expected
    No answers on this topic
    73%
    Implementation went as expected
    16 Answers
    Features
    Engage121Meta Business Manager
    Listening/monitoring
    Comparison of Listening/monitoring features of Engage121 and Meta Business Manager
    Feature
    Engage121
    7.2
    3 Ratings
    6% below category average
    Meta Business Manager
    5.7
    44 Ratings
    29% below category average
    Boolean keyword searches3.32 Ratings5.427 Ratings
    Filtering out noise/spam9.01 Ratings4.134 Ratings
    Sentiment analysis7.52 Ratings5.829 Ratings
    Broad channel coverage9.01 Ratings7.432 Ratings
    Publishing
    Comparison of Publishing features of Engage121 and Meta Business Manager
    Feature
    Engage121
    8.6
    3 Ratings
    5% above category average
    Meta Business Manager
    7.0
    60 Ratings
    15% below category average
    Content planning and scheduling8.73 Ratings7.860 Ratings
    Audience targeting8.01 Ratings7.957 Ratings
    Content optimization8.52 Ratings6.855 Ratings
    Workflow management9.13 Ratings5.645 Ratings
    Engagement
    Comparison of Engagement features of Engage121 and Meta Business Manager
    Feature
    Engage121
    9.0
    1 Ratings
    10% above category average
    Meta Business Manager
    7.1
    52 Ratings
    14% below category average
    Automated routing and prioritization9.01 Ratings7.242 Ratings
    Customer interaction histories9.01 Ratings7.547 Ratings
    Bulk actions9.01 Ratings6.734 Ratings
    Marketing
    Comparison of Marketing features of Engage121 and Meta Business Manager
    Feature
    Engage121
    7.9
    3 Ratings
    2% above category average
    Meta Business Manager
    7.7
    57 Ratings
    0% below category average
    Lead generation8.01 Ratings7.748 Ratings
    Content marketing8.03 Ratings7.752 Ratings
    Paid media management8.01 Ratings7.949 Ratings
    Campaigns and promotions7.63 Ratings7.653 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Engage121 and Meta Business Manager
    Feature
    Engage121
    4.3
    3 Ratings
    64% below category average
    Meta Business Manager
    5.8
    60 Ratings
    36% below category average
    Twitter6.93 Ratings5.512 Ratings
    Facebook6.03 Ratings8.359 Ratings
    LinkedIn1.01 Ratings5.512 Ratings
    Google+5.83 Ratings5.57 Ratings
    YouTube2.01 Ratings6.514 Ratings
    Instagram00 Ratings7.945 Ratings
    Pinterest00 Ratings1.07 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Engage121 and Meta Business Manager
    Feature
    Engage121
    6.8
    2 Ratings
    13% below category average
    Meta Business Manager
    6.9
    58 Ratings
    11% below category average
    Campaign success analytics6.52 Ratings7.757 Ratings
    Real-time tracking7.02 Ratings7.353 Ratings
    Competitor analysis7.02 Ratings5.736 Ratings
    Account management
    Comparison of Account management features of Engage121 and Meta Business Manager
    Feature
    Engage121
    8.8
    2 Ratings
    10% above category average
    Meta Business Manager
    7.9
    59 Ratings
    0% below category average
    Role-based user permissions & privileges8.52 Ratings7.656 Ratings
    Mobile access9.01 Ratings8.356 Ratings
    Best Alternatives
    Engage121Meta Business Manager
    Small Businesses
    Sendible
    Score7.2 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Engage121Meta Business Manager
    Likelihood to Recommend
    6.1
    (3 ratings)
    6.2
    (60 ratings)
    Likelihood to Renew
    4.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    6.1
    (26 ratings)
    Support Rating
    -
    (0 ratings)
    6.1
    (14 ratings)
    User Testimonials
    Engage121Meta Business Manager
    Likelihood to Recommend
    Engage121
    Who is using the platform? How many users might you have? How often would you be using the platform?
    Incentivized
    Read full review
    Meta Platforms Inc
    Meta Business Manger is well suited for large/medium and small organisations with single or multiple stake holders and products. It works very efficiently. Cases where app events are defined for android and iOS, it work wonders for campaign measurement and campaign level targeting. Meta Business Manager is very appropriate for running financial, educational, real estate, e-commerce related ads. Meta Business Manager is not appropriate if you have are into enterprise sales.
    Read full review
    Pros
    Engage121
    • It does a good job of allowing for scheduling social media posts in advance.
    Incentivized
    Read full review
    Meta Platforms Inc
    • Helps drive more efficient CPCs and CPMs than other social channels
    • Targets users outside of working hours
    • Helps grow Retargeting pools to use on other channels
    • Meta Business Manager's AI does a great job in identifying our ICP based off intent signals
    Incentivized
    Read full review
    Cons
    Engage121
    • Uploading images after you start a post
    • Analytics could be better
    Incentivized
    Read full review
    Meta Platforms Inc
    • You have to look in multiple places for a full range of analytics
    • The way it handles ad spend can be unpredictable, so if you're on a budget, you have to make sure you're really watching your ad spend
    • For as much as Meta Business Manager pushes stories, reels, etc., the editing tools for this kind of content are limited or nonexistent.
    Incentivized
    Read full review
    Likelihood to Renew
    Engage121
    We are choosing a new platform to go with. It is not my choice to leave Engage121, but it has the majority of the capabilities that we need to get things done. That said, if needed, I would choose to use it.
    Incentivized
    Read full review
    Meta Platforms Inc
    No answers on this topic
    Usability
    Engage121
    No answers on this topic
    Meta Platforms Inc
    The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals.
    Incentivized
    Read full review
    Support Rating
    Engage121
    No answers on this topic
    Meta Platforms Inc
    Facebook is notoriously difficult to access for help and FBM is no exception. Only the chat feature will get someone in touch with you and then there is very limited help. The most they do is send links from their 'help section' without really offering much help at all. Business owners and directors need a person on the phone that can understand the problem and help fix it, not 'helpful links that have already been tried.
    Incentivized
    Read full review
    Alternatives Considered
    Engage121
    Manalto is a platform that's identical to E121. One good thing about Manalto is the uploading images function. You can upload them anytime in the posting process
    Incentivized
    Read full review
    Meta Platforms Inc
    Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part about Facebook Business Manager is its usability and reach!
    Read full review
    Return on Investment
    Engage121
    • Scheduling posts ahead
    Incentivized
    Read full review
    Meta Platforms Inc
    • Pro: It gives me a central place to manage my Page.
    • Pro: There are a lot of options to take advantage of, like Ads, available, which I hope to use more in the future.
    • Pro: The pixel has allowed me to connect Facebook data with my website, and has been a good referral source.
    • Con: There is so much I don't use because it is so complicated. I know I could get more use of it, but it's not going to happen anytime soon, and probably without help.
    Incentivized
    Read full review
    ScreenShots