Entrinsik Informer is a web-based reporting and business intelligence application popular in the higher education vertical market. It helps organizations transform real-time data into actionable information by delivering ad-hoc reporting, data analysis, and interactive dashboards.
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TrackMaven
Score8.5 out of 10
Mid-Size Companies (51-1,000 employees)
According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels. TrackMaven’s marketing analytics platform integrates with all the tools marketers are already using to measure their performance — including social networks, web analytics providers, and all major…
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Pricing
Entrinsik Informer
TrackMaven
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Entrinsik Informer
TrackMaven
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Features
Entrinsik Informer
TrackMaven
BI Standard Reporting
Comparison of BI Standard Reporting features of Entrinsik Informer and TrackMaven
Feature
Entrinsik Informer
7.3
8 Ratings
11% below category average
TrackMaven
-
Ratings
Pixel Perfect reports
5.51 Ratings
00 Ratings
Customizable dashboards
9.17 Ratings
00 Ratings
Report Formatting Templates
7.57 Ratings
00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Entrinsik Informer and TrackMaven
Feature
Entrinsik Informer
8.6
11 Ratings
7% above category average
TrackMaven
-
Ratings
Drill-down analysis
9.19 Ratings
00 Ratings
Formatting capabilities
8.210 Ratings
00 Ratings
Integration with R or other statistical packages
8.21 Ratings
00 Ratings
Report sharing and collaboration
9.110 Ratings
00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Entrinsik Informer and TrackMaven
Feature
Entrinsik Informer
9.1
11 Ratings
10% above category average
TrackMaven
-
Ratings
Publish to Web
9.14 Ratings
00 Ratings
Publish to PDF
9.19 Ratings
00 Ratings
Report Versioning
9.13 Ratings
00 Ratings
Report Delivery Scheduling
9.17 Ratings
00 Ratings
Delivery to Remote Servers
9.11 Ratings
00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Entrinsik Informer and TrackMaven
It makes creating queries very easy for end users so not only research or technicians can do it. The availability for creating Live reports that are accessible via Excel on the network has given many of our users the ability to get the information they need in a format they can use without needing someone to translate the raw data
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If your brand is looking for understanding competitors and normalizing data across disparate follower counts/footprint size, Trackmaven is great. Users need to understand the power of Boolean logic. TrackMaven needs dedicated users and time spent in building reports in order to understand how to use it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Simple user-interface: Informer is relatively easy to learn and end users can begin running reports and creating new reports quickly.
Email "burst" functionality: This feature allows emails to be sent out based on data in the report. So for example, a report could be scheduled that would email all student employment managers listing out the specific employees that report to them that haven't submitted their time sheets. Each manager would only see the rows that correspond to their email address.
Analytics and grouping: Users can quickly drag columns to group and sub-total, and can use the analytics tab to get deeper insights into the data.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Competitive Intelligence - see precisely what your competitors are posting and sort by time and/or impact
Funnel Analysis (Beta as of April 2017) - track your organic and paid social efforts to see which content creates leads
Comprehensive Overview of Social Channels - track growth and engagement of all social channels in one screenshot, and in comparison to your closest competitors
Personalized Analytics - each user can set up their own reports and dashboards and/or they can be shared across the organization, chart your own KPIs with a click of a button
Top Notch UX & Support - drag and drop features for report building and dashboard creation, responsive support team
There are a lot of reports that we have in Informer that say they have never been run, even though I know they have been run. So that makes it really difficult to determine which reports can be deleted to keep a tidy report list.
The only other complaint I have about Informer is that there doesn't seem to be a properly detailed error code/message when the student information system can't be accessed. For example, I am currently trying to move Informer to its own standalone server and I get an error message saying that our license isn't valid. Informer Support sent a new license, which prompted the same message, and the only explanation they have given me is that Informer can't reach the student information system. I would think that if that were the case, the error message would say that instead of an invalid license.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
For the foreseeable future. TrackMaven is focused on measuring social sharing. We wish it also captured information about pageviews and monthly unique visitors -- the kind of data that lives inside Google Analytics -- or integrated it through an API. It would be exceptionally helpful not just to have all those metrics in one place, but also to easily measure correlations between them.
Informer has been handily meeting most of our reporting needs, and we've created a library of hundreds of reports that are used every day. They have a terrific support service to help when you have questions, and I've found them to be great at listening to what customers would like and adding new features. They are a small company that really listens and really cares, and I've been very pleased over the past few years getting to know them.
From the perspective of the new user and a seasoned user I would say eight would represent both parties. It presents a 'familiar' interface and easy to navigate display. Tagging is quite nice and allows for organization of reports based on those tags. These have to be monitored like anything else to keep them consistent but provides a better than average means of organizing reports.
Always able to get acceptable solutions in reasonable time from friendly support staff. Initial contact is always with knowledgeable person - not someone reading from a script trying to screen calls. Thanks Entrinsik for being in tune with my needs.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We bought the product on a Thursday morning, and we were writing reports on Friday afternoon. We did take about a month to manage the Mapping, Linking and Security to allow us to open it up across campus. We are now mapping from as many third-party vendors as we can to enable the creation of more ad-hoc reporting.
I have experience with Advizor AnalystX, and it was just awful. It is advertised as an interactive reporting tool, in which you can use your mouse to select and segment constituents by where they live (by clicking on a map), how much they've given to your institution, when they last gave, etc. In practice, their map feature was unusable; it's a static map image (imagine a paper map hung on your wall), rather than draggable and zoomable Google Maps, and it required hours of work to configure one map region. As far as computing constituents' giving statistics, it required way too much back-end work to build simple giving totals.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I inherited TrackMaven, as it was already being used when I started working here, but I really like it! It's much easier to use and has an incredibly fast learning curve so I feel like I'm using all of the features of the tool right away. The customer support team is very helpful and works hard to make sure that you are really using the product to its full capabilities, rather than just scratching the surface
We have definitely improved customer service due to better reporting using Informer. All departments are better empowered to help our students in a more timely and accurate manner.
Using Informer has given us the ability to eliminate functionality within our ERP system and offload reporting to a data store instead of the transactional system. This has resulted in successfully upgrading our core systems and improved response times.
Paid Search & Social - TrackMaven has given us the ability to develop smarter social advertising and reach our audience with the right messages
Account Analytics - the account overview we receive in TrackMaven of our own social media accounts is duplicative of what we already get through other software
Funnel Analysis - If we can better see which efforts are paying off with leads, at a granular level, we can use our social spend budget more wisely