Epsilon PeopleCloud vs. Zaius (discontinued)

Appropriate for large organizations who want customization in their emails. The tool - while intuitive if you have previous background - is hefty and large in scope of capabilities. It's great for organizations who have multiple users and shows the name of person who last made changes. The reporting is really good - but may be a bit overwhelming for organizations who don't need a lot of detailed information

Incentivized

Optimizely Data Platform is a great tool for teams who look to use open-source tools over tools with white glove service. You do get a dedicated customer success manager and access to their (almost) 24/7 support team via chat, but the real benefits of the platform stand to be unlocked by teams who enjoy getting their hands dirty.

Incentivized

• Fairly intuitive if you have previous experience with high-end email tools.
• The training opportunities are good - they offer both online and/or live training.
• The support we receive is very good.
• The reporting feature is good - a lot of detailed information.

Incentivized

• It's relatively simple to use
• Segment building is quick and can be easily customized with field data
• Chat support is generally fast to respond

Incentivized

• The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying.
• Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were.
• It would be nice to see performance reports available within the campaign itself, as well as within the reporting section.
• Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous.

Incentivized

• Automation of data from other platforms such as our ERP.
• The approval process needs work. I should be able to flag fields that have issues and give users feedback if a product is rejected.

Incentivized

There's so much that needs to be improved and it seems like not much has happened since Optimizely first took over. When Optimizely did take over, they reduced the UX of campaign reporting.

Incentivized

• Creating reports can be difficult and they aren't very visual.
• There is not much control you can have with your imported product catalog. Product filters can be difficult to use.
• Manually importing customers is a more difficult process from when I was using Mailchimp 10 years ago.
• Figuring out how to inject a module onto a page is difficult.
• Figuring out how to get off an email blacklist is near impossible even with ip warming. Very little help here.

Incentivized

Positive - Onboarding was quick and easy. Positive - Access to a Zaius data analyst has been wonderful. Negative - I don't know who our CSM is if we even have one.

Incentivized

We have a home built CRM. From start to finish our implementation was a nightmare loaded with problems that destroyed my initial trust with the platform.

Incentivized

While both Epsilon Agility Harmony and Oracle Responsys are great for larger organizations that send a lot of emails, I think Epsilon Agility Harmony is more robust than Responsys and is easier to use. It is significantly more complex than HubSpot and requires previous knowledge of using an email tool that has content blocks and or dynamic content.

Incentivized

Oh my goodness, there were many, including:

• Klaviyo
• Salesforce Email Marketing Cloud
• Bronto
• Marapost (the worst experience we ever had. We used them for the longest year on earth).
• Silverpop (IBM)
• I forgot their name but they are based in the middle of nowhere Pennsylvania.
• Exact Target
• Active Campaign
• Get Response
• Drip
• SendInBlue
• And more I cannot remember. We spent over six months looking at everything.

Incentivized

• Increased email production = more communication to customers.
• Better reporting = determine areas for improvement or scale up efforts.
• Working on getting our triggered emails optimized - there's a great opportunity for this with this tool.

Incentivized

• We hit record numbers this year in regards to sales which is attributed to the launch of our new e-commerce website.

Incentivized