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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Carta

    Score9 out of 10
    N/ACarta is an equity management platform that helps private companies manage their cap tables and issue securities electronically. Carta's tools help companies with valuations, tax filings, and equity compliance. Most recently, Carta launched Total Comp—a compensation management suite that offers benchmarking, leveling, scorecards, total rewards statements, and other tools used to forecast, hire, and retain…N/A

    Totango

    Score7.9 out of 10
    N/ATotango is an enterprise customer success platform designed for B2B software and recurring-revenue organizations to manage customer retention, track account health, and automate lifecycle workflows. The platform consolidates product telemetry, financial data, support interactions, and CRM records into a central hub to give cross-functional teams visibility into customer adoption and expansion opportunities.N/A
    Pricing
    CartaTotango
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CartaTotango
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Each package gives teams a 360° customer account profile, customer health scoring, customer journey program templates (SuccessBLOCS), automated workflows (SuccessPlays), email campaigns, self-paced onboarding, and customer support.
    More Pricing Information
    Community Pulse
    CartaTotango
    Considered Both Products
    Carta
    No answer on this topic
    Totango
    No answer on this topic
    Key User Insights
    Would buy again
    83%
    Would buy again
    5 Answers
    91%
    Would buy again
    183 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    95%
    Delivers good value for the price
    124 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    92%
    Happy with the feature set
    184 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    89 Answers
    Implementation went as expected
    No answers on this topic
    87%
    Implementation went as expected
    96 Answers
    Features
    CartaTotango
    Security
    Comparison of Security features of Carta and Totango
    Feature
    Carta
    -
    Ratings
    Totango
    8.5
    182 Ratings
    0% below category average
    Role-based user permissions00 Ratings8.5182 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Carta and Totango
    Feature
    Carta
    -
    Ratings
    Totango
    8.5
    216 Ratings
    2% below category average
    API00 Ratings6.9149 Ratings
    Integration with Salesforce.com00 Ratings9.5173 Ratings
    Integration with Marketo00 Ratings9.035 Ratings
    Customer Data Extraction / Integration
    Comparison of Customer Data Extraction / Integration features of Carta and Totango
    Feature
    Carta
    -
    Ratings
    Totango
    8.1
    247 Ratings
    8% below category average
    Product usage00 Ratings8.1243 Ratings
    Help desk / support tickets00 Ratings8.2160 Ratings
    Customer Success Management
    Comparison of Customer Success Management features of Carta and Totango
    Feature
    Carta
    -
    Ratings
    Totango
    8.1
    260 Ratings
    6% below category average
    NPS surveys00 Ratings9.4124 Ratings
    Sponsor tracking00 Ratings6.16 Ratings
    Customer profiles00 Ratings7.9251 Ratings
    Automated workflow00 Ratings9.1240 Ratings
    Internal collaboration00 Ratings7.7226 Ratings
    Customer health scoring00 Ratings7.5253 Ratings
    Customer segmentation00 Ratings8.7243 Ratings
    CSM Reporting & Analytics
    Comparison of CSM Reporting & Analytics features of Carta and Totango
    Feature
    Carta
    -
    Ratings
    Totango
    8.3
    254 Ratings
    1% below category average
    Customer health trends00 Ratings8.4243 Ratings
    Engagement analytics00 Ratings8.8229 Ratings
    Revenue forecasting00 Ratings7.7175 Ratings
    Dashboards00 Ratings8.4237 Ratings
    Best Alternatives
    CartaTotango
    Small Businesses
    No answers on this topic
    ClientSuccess
    Score6 out of 10
    Medium-sized Companies
    No answers on this topic
    ChurnZero
    Score7.9 out of 10
    Enterprises
    No answers on this topic
    Gainsight CS
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CartaTotango
    Likelihood to Recommend
    9.5
    (10 ratings)
    9.1
    (261 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.3
    (8 ratings)
    Usability
    9.5
    (2 ratings)
    8.6
    (95 ratings)
    Availability
    -
    (0 ratings)
    9.9
    (3 ratings)
    Performance
    -
    (0 ratings)
    8.8
    (2 ratings)
    Support Rating
    9.6
    (2 ratings)
    7.7
    (93 ratings)
    Online Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (12 ratings)
    Configurability
    -
    (0 ratings)
    8.2
    (4 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (8 ratings)
    Product Scalability
    -
    (0 ratings)
    9.8
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    CartaTotango
    Likelihood to Recommend
    Carta
    Carta is perfect for any sized organization when shares and stock options are in the picture for new/seasoned employees alike. If a company does not provide these benefits to employees, it may not be the best fit for them unless there are other value-adds the tool can provide in other areas.
    Incentivized
    Read full review
    Totango
    for a CSM it´s marvelous, you have in one window everything,the agenda for your day by day work, the workload you have in a day,all the customers database and call history added by tasks and toutch points, the to do thing in each customer you know what to do next, with renewal you hace an digital engadgement with customers inform they need to renew in order to keep using the app.
    Read full review
    Pros
    Carta
    • Expense Reporting - GAAP compliant and easy to manage, a report is run monthly and provides all the details needed to book the expense.
    • Equity Manageent - All stock certificates for our investors are held in Carta making Equity easy to manage.
    • Stock Option Issuance - Options are issued in Carta and the entire option life cycle from issuance, approval, and exercising is handled in Carta.
    • User Interface is very easy to follow.
    • Support is very responsive and helpful.
    • Numerous education articles available to all users.
    Incentivized
    Read full review
    Totango
    • Enables us to easily send and collect NPS & CSAT scores regularly.
    • Syncs with HubSpot to bring in updated client data and deals automatically.
    • Allows us to manage clients based on health score which is multi-dimensional.
    • I can log touch points directly in Totango from Gmail so easily..
    • As we improve and develop our non SaaS business client experience, Totango continues to develop more functionality that we can benefit from.
    Incentivized
    Read full review
    Cons
    Carta
    • Still some issues with the auto-generated Excel file for stock calculations that required correction by technical support.
    • Could offer integration into accounting platforms or HR/payroll platforms to further cut down on manual input.
    • It should allow for custom user creation to allow for varying levels of access based on role in the company; currently, all security roles in the platform are out of the box without any modification allowed.
    Incentivized
    Read full review
    Totango
    • Integrations -- in my experience, they constantly break and disconnect.
    • Implementation -- I feel it was a HUGE challenge to set-up our environment. It took over 200 hours and it didn't work.
    • Communication -- during implementation/onboarding, in my opinion, we were mislead on how to create some of our custom data objects and it ended up being a big waste of time since the approach we were instructed to use ended up being incorrect.
    Read full review
    Likelihood to Renew
    Carta
    No answers on this topic
    Totango
    I personally believe Totango is the right Customer Success Tool for me, my team, and my organization. I couldn't find limitations until now, it's capabilities are on point and it's very scalable. of course, transitioning to another tool would mean a lot of hours and training, and would expose risks
    Incentivized
    Read full review
    Usability
    Carta
    Because it is simple to use, I have never experienced any issues or bugs while using it and I have not heard anyone else having issues with it either. It simply works.
    Incentivized
    Read full review
    Totango
    It is easy to use and understand, and simple to follow day to day. Logging notes and tasks is one of the key areas this is utilised along with tracking reports and accessing key data points for conversations with customers which is helpful. Mobile app helps too to access information on the go.
    Incentivized
    Read full review
    Reliability and Availability
    Carta
    No answers on this topic
    Totango
    I have yet to experience any downtime with Totango (knock on wood) so reliability has been really top tier since we were onboarded. Given that the support team has been really helpful so far, I can imagine should downtime every be the case, they'll be able to communicate proactively/effectively on the current state of the platform
    Incentivized
    Read full review
    Performance
    Carta
    No answers on this topic
    Totango
    At times the integration sync can be really slow when it comes to touchpoints. I can't say the same for customer health syncing, but I do tend to notice the lag from email syncing, and in those cases, I will need to refresh the Totango page a couple of times or wait a couple of extra seconds/minutes for it to show up.
    Incentivized
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    Support Rating
    Carta
    Every time I have sent a message to Carta's support team, they've responded within 2 business days. The support team is very helpful and always has answered my questions competently and professionally. Many of my questions have also been answered through their extensive support articles. Carta makes available a lot of information that has helped reduce te administrative work of answering questions for our employees as they are able to get most of the information they need through Carta's website.
    Incentivized
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    Totango
    I give Totango a support rating of 10 because I can always get support whenever needed. If its a technical issue, I know I can email their support team for help. If it's a more in depth question with respect to our instance of Totango, I can reach out to our CSM and always get help in a very reasonable amount of time. I always look to Totango as the standard when I think of how to best communicate and support our own customers.
    Incentivized
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    Online Training
    Carta
    No answers on this topic
    Totango
    Our CSM did a great job of conducting the training so we understand, at the very least, the functionality that is directly relevant to us. This also allowed us to train our own new team mates when onboarding based on the training flow that was first presented to us. This was also conducted as a interactive sessions, as training are notoriously known to be dry
    Incentivized
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    Implementation Rating
    Carta
    No answers on this topic
    Totango
    Totango has been easy for our team to integrate most of our new features into, which is great considering we have to factor in the customers' usage of the new features into all of the health and usage metrics we have. It has taken a while to integrate our second product however, which is why I would rank this a 7.
    Incentivized
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    Alternatives Considered
    Carta
    I was not personally involved in choosing Carta over any other platforms. However, I can say I'm very happy with Carta. Carta allows for a central place to manage stock options from multiple companies and is extremely user-friendly and intuitive. With Carta being a market leader, it's nice to find new employers already using it as well.
    Incentivized
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    Totango
    Pipedrive is a great CRM for Sales purposes but it doesnt give much tools for CX management. Totango is all the opposite, it is an excellent product for Customer Management . We currently use both platforms integrated with each other and it gives great results to both Sales and Customer Success teams
    Incentivized
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    Scalability
    Carta
    No answers on this topic
    Totango
    Information keeps missing and changing in totango . Because of that there is are lot of problems with it. We need to manually keep the backup in an another file. More over if in case we take the backup its so hard to track since its all in numbers. Totango can be much better if the cloud storage is working fine. My company is planning to discontinue due to this factor
    Incentivized
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    Return on Investment
    Carta
    • If a company's cap table is wrong that is legally considered fraud ( yes, a capital F fraud ), as in there could be criminal repercussions, and almost assuredly whatever transaction that requires it to be accurate will be canceled.
    • Compliance is a major factor when it comes to having a stock option plan. Carta is the best I've seen at keeping a company in compliance.
    Read full review
    Totango
    • Since using Totango we have seen our engagement numbers go up as we are better able to identify the groups that are struggling.
    • We have also seen an increase in retention as we are more consistent in messaging and not missing any data.
    Incentivized
    Read full review
    ScreenShots

    Carta Screenshots

    Screenshot of the company dashboard that provides a comprehensive view of tasks and recommended next steps.Screenshot of a company's detailed cap table breakdown by share class, providing vital insights into authorized shares, ownership percentages, dilution effects, and funds raised, accessible at a glance.Screenshot of the equity awards management interface featuring visibility into options holders, exercise prices, vesting schedules, and remaining allocation from an equity plan.Screenshot of the shareholder information and certificate interface where edits are incorporated into the cap table automatically.Screenshot of Carta's interface to create, track, and receive funding.

    Totango Screenshots

    Screenshot of collaboration tools to manage a customer portfolioScreenshot of a 360° view of customer healthScreenshot of the dashboard to monitor customer metricsScreenshot of engaging in-app experiences and email campaigns to improve customer retentionScreenshot of integrated data in the Customer Data Hub