TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    etracker

    Score9 out of 10
    N/Aetracker is a web optimization solution.  The vendor says their customers use this solution for visitor statistics, usage analysis and gain information regarding visitor origin. This solution includes a set of website optimization tools that include: Web analysis and online marketing in real-time Satisfaction analysis through visitor surveys and feedback button Mouse tracking to uncover user experience obstacles App tracking for the assessment of the…N/A

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    AppMetrica

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    AppMetrica, from Yandex, is a product analytic tool supporting mobile analytics with install attribution, push campaigns, and crash & error reporting.

    $0

    per month

    Pricing
    etrackerGoogle AnalyticsAppMetrica
    Editions & Modules
    No answers on this topic
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    etrackerGoogle AnalyticsAppMetrica
    Free Trial
    NoNoNo
    Free/Freemium Version
    NoYesYes
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional DetailsAppMetrica offers several pricing plans to meet your needs at any point of your app’s journey: A Free plan includes an unlimited number of standard events and up to 100 million custom events. The user can run up to 2 simultaneous A/B tests and set up to 100 remote config flags. Revenue reports, API access, and 24/7 support. A Custom plan can include the features and add-ons that an app needs to grow at the moment. In addition to what’s included in the free plan, the customer can add or remove custom events, simultaneous A/B tests, custom workspaces for convenient team work and extra fast raw data export. Custom plans start at $90/month. A Pro plan is used by larger apps and starts at $3000/month. It is used to track an unlimited number of custom events and run up to 50 A/B tests at the same time, up to 2000 simultaneous remote config flags, and LTV and Сhurn predictions for immediate ad campaigns optimization.
    More Pricing Information
    Community Pulse
    etrackerGoogle AnalyticsAppMetrica
    Considered Multiple Products
    Etracker GmbH
    No answer on this topic
    Google
    No answer on this topic
    Yandex
    Chose AppMetrica
    Google has an analytics program that is free that we used in the past. However, the program is quite barebone, and we didn't have a chance to utilize it too much as there is not much information we can dig from it. AppMetrica does a much better job at retrieving user behavior …
    Incentivized
    Chose AppMetrica
    I have not used any other similar products yet, we are researching alternatives.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    96%
    Would buy again
    101 Answers
    86%
    Would buy again
    6 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    No answers on this topic
    99%
    Happy with the feature set
    104 Answers
    86%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    97%
    Lived up to sales and marketing promises
    77 Answers
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    96%
    Implementation went as expected
    87 Answers
    100%
    Implementation went as expected
    6 Answers
    Features
    etrackerGoogle AnalyticsAppMetrica
    Testing and Experimentation
    Comparison of Testing and Experimentation features of etracker and Google Analytics and AppMetrica
    Feature
    etracker
    8.8
    1 Ratings
    5% above category average
    Google Analytics
    -
    Ratings
    AppMetrica
    -
    Ratings
    a/b experiment testing9.01 Ratings00 Ratings00 Ratings
    Split URL testing8.01 Ratings00 Ratings00 Ratings
    Multivariate testing8.01 Ratings00 Ratings00 Ratings
    Multi-page/funnel testing8.01 Ratings00 Ratings00 Ratings
    Cross-browser testing8.01 Ratings00 Ratings00 Ratings
    Test significance9.01 Ratings00 Ratings00 Ratings
    Advanced code editor9.01 Ratings00 Ratings00 Ratings
    Page surveys9.01 Ratings00 Ratings00 Ratings
    Visitor recordings9.01 Ratings00 Ratings00 Ratings
    Preview mode9.01 Ratings00 Ratings00 Ratings
    Test duration calculator9.01 Ratings00 Ratings00 Ratings
    Experiment scheduler9.01 Ratings00 Ratings00 Ratings
    Experiment workflow and approval9.01 Ratings00 Ratings00 Ratings
    Dynamic experiment activation9.01 Ratings00 Ratings00 Ratings
    Server-side tests9.01 Ratings00 Ratings00 Ratings
    Mutually exclusive tests9.01 Ratings00 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of etracker and Google Analytics and AppMetrica
    Feature
    etracker
    9.0
    1 Ratings
    3% above category average
    Google Analytics
    -
    Ratings
    AppMetrica
    -
    Ratings
    Standard visitor segmentation9.01 Ratings00 Ratings00 Ratings
    Behavioral visitor segmentation9.01 Ratings00 Ratings00 Ratings
    Traffic allocation control9.01 Ratings00 Ratings00 Ratings
    Website personalization9.01 Ratings00 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of etracker and Google Analytics and AppMetrica
    Feature
    etracker
    9.1
    1 Ratings
    5% above category average
    Google Analytics
    -
    Ratings
    AppMetrica
    -
    Ratings
    Heatmap tool9.01 Ratings00 Ratings00 Ratings
    Click analytics9.01 Ratings00 Ratings00 Ratings
    Scroll maps9.01 Ratings00 Ratings00 Ratings
    Form fill analysis9.01 Ratings00 Ratings00 Ratings
    Conversion tracking9.01 Ratings00 Ratings00 Ratings
    Goal tracking9.01 Ratings00 Ratings00 Ratings
    Test reporting9.01 Ratings00 Ratings00 Ratings
    Results segmentation9.01 Ratings00 Ratings00 Ratings
    CSV export10.01 Ratings00 Ratings00 Ratings
    Experiments results dashboard9.01 Ratings00 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of etracker and Google Analytics and AppMetrica
    Feature
    etracker
    -
    Ratings
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    AppMetrica
    -
    Ratings
    Lead Conversion Tracking00 Ratings8.210 Ratings00 Ratings
    Bounce Rate Measurement00 Ratings8.410 Ratings00 Ratings
    Device and Browser Reporting00 Ratings9.211 Ratings00 Ratings
    Pageview Tracking00 Ratings9.111 Ratings00 Ratings
    Event Tracking00 Ratings8.411 Ratings00 Ratings
    Reporting in real-time00 Ratings7.810 Ratings00 Ratings
    Referral Source Tracking00 Ratings8.610 Ratings00 Ratings
    Customizable Dashboards00 Ratings7.910 Ratings00 Ratings
    Best Alternatives
    etrackerGoogle AnalyticsAppMetrica
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    Matomo Analytics
    Score9 out of 10
    Mixpanel
    Score8.3 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    Lead Forensics
    Score8.9 out of 10
    Heap
    Score8.1 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Chartbeat
    Score9.2 out of 10
    Gainsight PX
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    etrackerGoogle AnalyticsAppMetrica
    Likelihood to Recommend
    9.0
    (2 ratings)
    8.5
    (193 ratings)
    7.4
    (7 ratings)
    Likelihood to Renew
    6.0
    (1 ratings)
    9.0
    (51 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    7.4
    (19 ratings)
    -
    (0 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    7.0
    (42 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    -
    (0 ratings)
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    etrackerGoogle AnalyticsAppMetrica
    Likelihood to Recommend
    Etracker GmbH
    It is a pretty solid tool and resource for probably most companies and gives some really good insight
    Incentivized
    Read full review
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Yandex
    The main use of AppMetrica for us as a video game company is for studying data for marketing purposes through its generated reports. We want analytics on our project campaign so we can better learn users' behaviors and make adjustments based on what we received to maximize our profit. There are different types of report data, such as behavior and traffic sources, that are good information for us to know how regarding target marketing.
    Incentivized
    Read full review
    Pros
    Etracker GmbH
    • Issue tracking
    • Resolving it in timely manner
    • Email notifications for deadline approaching
    Incentivized
    Read full review
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Yandex
    • API allows to fetch aggregated and raw data and generate reports easily
    • This software is great at monitoring all kind of traffic sources
    • The data export feature is great use for tracking my Steam sale campaign
    • Running the app allows tracking activities of users seamlessly
    Incentivized
    Read full review
    Cons
    Etracker GmbH
    • It could be more customizable at times.
    Incentivized
    Read full review
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Yandex
    • User interface
    • Options to check each session or user journey separately
    • Push notifications delivery status
    • Properly connection with other marketing tools
    Incentivized
    Read full review
    Likelihood to Renew
    Etracker GmbH
    I would love to use and recommend this.
    Incentivized
    Read full review
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Yandex
    No answers on this topic
    Usability
    Etracker GmbH
    No answers on this topic
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Yandex
    No answers on this topic
    Reliability and Availability
    Etracker GmbH
    No answers on this topic
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Yandex
    No answers on this topic
    Performance
    Etracker GmbH
    No answers on this topic
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Yandex
    No answers on this topic
    Support Rating
    Etracker GmbH
    No answers on this topic
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Yandex
    No answers on this topic
    Online Training
    Etracker GmbH
    No answers on this topic
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Yandex
    No answers on this topic
    Implementation Rating
    Etracker GmbH
    No answers on this topic
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Yandex
    No answers on this topic
    Alternatives Considered
    Etracker GmbH
    I like etracker better than Bound. I feel the UI and info are easier and cleaner.
    Incentivized
    Read full review
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Yandex
    Firstly the cost of AppMetrica is less as compared to other alternatives, and some other parameters also meters like performance, documentation for the implementation, quality of data, connectivity to the other third-party tools, and so on. AppMetrica fulfills all these requirements and fits very well in my scenario, so I started with AppMetrica.
    Incentivized
    Read full review
    Scalability
    Etracker GmbH
    No answers on this topic
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Yandex
    No answers on this topic
    Return on Investment
    Etracker GmbH
    • I was not involved in cost of the eTracker so really can't determine the ROI.
    • But for a project manager, I would love to use this product again.
    Incentivized
    Read full review
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Yandex
    • Reports generation helps marketing purposes
    • Data tracking allow monitoring user behavior
    • More features such as additional statistics or data generation would be appreciated
    Incentivized
    Read full review
    ScreenShots

    AppMetrica Screenshots

    Screenshot of a User Acqusition Report for Mobile traffic attribution. Anything that happens to users before they install the app appears in the User Acquisition reports. Its LTV & Churn Predictions describe from day 1 of a campaign launch how users are attracted.Screenshot of Cohort Analysis in AppMetrica, which calculates an app’s unit economics, boost metrics like LTV or ARPU for certain user segments and predicts in-app payments in Cohort reports.