Everflow, from the company of the same name in Mountain View, is presented by the vendor as a smart partner marketing and tracking platform. Performance marketing has grown sophisticated, so the vendor has designed Everflow to help companies stay ahead. Everflow handles scale through Google Cloud, drill down analytics reporting, and automated optimization with Smart Switch.
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PartnerStack
Score 7.8 out of 10
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PartnerStack is a partnerships platform and network built for SaaS, designed to deliver predictable revenue and accelerate growth for software businesses and their partners.
The vendor states companies like Apollo, Webflow and Monday.com use PartnerStack to manage and scale their partner programs, automating partner onboarding, training, payments and more to drive their partners' success. They further state that in the past year alone, partners in the PartnerStack Network have generated…
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Webtrends Analytics
Score 4.4 out of 10
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WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.
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Pricing
Everflow - Partner Marketing Platform
PartnerStack
Webtrends Analytics
Editions & Modules
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No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Everflow - Partner Marketing Platform
PartnerStack
Webtrends Analytics
Free Trial
Yes
Yes
No
Free/Freemium Version
No
No
No
Premium Consulting/Integration Services
Yes
No
No
Entry-level Setup Fee
No setup fee
No setup fee
No setup fee
Additional Details
Everflow Plus is our white glove service where we provide proactive support from taking you from pre-launch to hyperscaling your partner program.
I would say the area Everflow has been the best for us is in tracking affiliate and internal metrics for our campaigns and our external(brokered) campaigns. A scenario where I think it may not be best suited would be integrating with Shopify through API. I've had multiple times where the integration doesn't go as stated it would and had to troubleshoot. I've also run into issues with reporting being accurate with that integration specifically. (Which could be Shopify's fault as they don't play well with many platforms anyway. So could be their problem, not Everflow's just to clarify).
creating co-branded gateway pages with your branding to collect leads from channels or referrers without having them leave your current website. managing all element of the referral programme, including authorising new partners, tracking connections, and emailing referrals. integrating with already-existing programmes like GitLab, Salesforce, and MailChimp to provide a smooth user experience. PartnerStack has the essential components needed for any Partner Program and can be integrated with your current infrastructure. With the help of the platform PartnerStack, we can create and oversee your whole relationship strategy. Manage our partners and rewards in one location by using the PartnerStack platform. build specialised partner experiences Use competitions, leaderboards, and gamification to inspire our teammates. give partners customised marketing materials (like swag) and incorporate tracking of their usage with PartnerStack
Scenarios 1. If you want to use web server log files as input to your web analytics, then Webtrends will provides a good product, with great ease of implementation. Don't even think about being cheap on hardware, and make sure Webtrends runs on real servers, not in a VM environment. 2. If you want to use Data Tagging, similar to Google Analytics or Site Catalyst, Webtrends has a powerful product, just be prepared to pay. 3. If you are new to Web Analytics, but it is the strategic direction, start with Webtrends on Premises. Questions to Ask 1. What are you trying to accomplish? 2. Can you place a dollar value on the benefit that you expect/need from Webtrends? 3.Can you live with Webtrends running SaaS?
This is the best tool so far which helps me to manage the business relations, through this software I have got more power to control my various channels.
it is my everyday need to manage the tasks that are associated with my partners who own a particular platform like my Omni channels. It is handling everything in appropriate way.
Now I feel more confident in analyzing the on-boarding working of my partners and I am not at all worried about the payouts and compliance. This tool has helped me to better engage with them.
Control privacy, data sharing and competitive industrial knowledge using Webtrends on premises
Great control over custom reports, custom dimensions and metrics
Flexible tool which allows multiple methods of data capture. To my knowledge it was the first tool with a Tag Builder / Tag Management function built in via a supporting website.
Publishers cannot see their redirect revenue on their dashboard but the admins can. Which causes a lot of manual updating through communication and explaining to clients/publishers.
I wish Everflow had a "Cap start date" for offer caps. Cake had that feature and I used it often.
They don't provide any html or iframe script which most of the similar websites provide which I can easily add into my website
They have very few programs into their network when compared to other similar networks. It would be great if they could add more programs into their network.
Wish it had a filter for the marketplace? There are programs which pays per lead where as some pays per sale. And some pays % and some pays $.
About a month ago my account was suspended and I contacted them about it and was told that due to some violations of their "Terms of Service", it was suspended. And I tried contacting them but after that email they just ignored my email. No reply after even 5 - 6 emails so I stopped emails also. Few days ago I received mail from them saying my account was mistakenly suspended in a effort to remove fraudulent activity from their network & now I have started working again with them. After I got access to my account again, all of the programs I had joined were removed from my account and now I have to apply to every program once again. It would be great if they could do something from their end and join me to all those programs from their end easily rather then me applying to everyone once again.
The big downside, the elephant in the room, is that it does not (as of right now) have on-demand segmenting, drilldowns, etc. You have to think of what you want in advance and create those reports then analyze some data. This is huge. You can, of course, re-analyze old data after creating new reports but you still have to wait. (This deficiency may become obsolete with the release of Webtrends Explore later this month (May 2014).)
It has fewer mature integrations with other products and databases than competitors do, although I'm told it works with SharePoint better than anything else does.
Its attribution modeling capability is behind Google Analytics'. In my humble opinion, this could be changed quickly if Webtrends would make some tweaks to its standard visitor history files (i.e. preserve the order in which past visits were sourced beyond the single most recent one, rather than storing all those past sources as a randomized list).
It doesn't incorporate statistical tests, confidence intervals, or statistical associations. However, this same criticism can be applied to its competitors (other than A/B Testing products). It's a tabulation program, as they all are. In this respect, web analytics tools as a group are relatively primitive. Sorry to bring this up as a criticism of Webtrends but it's my pet peeve about the whole industry and I just have to say it. (p.s. take advantage of the heavy-duty Webtrends Scheduled Export functionality to get really granular data that you can feed to a stats program to get significances.)
Although the documentation, help screens, phone support and the knowledge base have improved tremendously in recent years, there is still a pretty steep learning curve because it is different from the tools that entry-level users may have already been exposed to. This can be a shock and many users are alienated at first because they just don't get some of the fundamentals at first. I'd like to see much better help screens that are thoroughly interlinked with the KB and documentation. Having superb online support would make a world of difference with the adoption of this basically powerful tool.
I would be willing to try Webtrends again AFTER some research from other users. I would need to see that users mention better and faster customer support on questions and issues that arise while using the software. The software is capable of vast and incredible things, but if it isnt properly set up and supported during use, it is just a big hassel and waste of everyones time and money.
If I could give it a 0, I would. Not having an intuitive user interface made it impossible to convince non-analytic business users to use the tool on their own. Even as a seasoned analyst, frequent calls were needed to get what should be simple tasks done. Account managers don't understand the tool either, and have to refer you to technical support
The v9 admin interface and v10 reporting interface work as well as expected, but have a tendency to be pokey, especially for bulky reports and whenever you're connected to wifi. I much prefer using the REST API for all reporting for this reason, which simply dumps out the data and doesn't bother with the user interface.
I once went on to Twitter to ask for help from my network of analytics people, and Webtrends themselves responded. They have been an excellent partner in making sure that their product is being used to the best of it's ability and I greatly appreciate that. Both Omniture and Google Analytics, do not have that level of support over social media
The in-person training was comprehensive enough to get you started, but I strongly recommend having a more experienced person when beginning with the tool.
Webtrends provides several free webinars over the course of the year, many of which I would expect to pay for. The people providing the webinars seem to have a good feel for real-world application of the product.
Careful planning and patience. Use a non-public test site to fine tune tags and reporting. Despite best laid plans, there will be surprises when you collect the data, run the analysis and begin generating reports using the tool. Perform a tag audit to ensure tags fire as desired.
You can request a demo to better understand and experience all the features Everflow has to offer. While receiving the assistance you will be able to determine which tools adapt the most to your business needs and customer and integrate them. Everflow provides great marketing software and tracking resources to help your program grow faster.
PartnerStack provides a faster interface and seems to be less confusing to use. In turn, this saves us time, especially if we just need to get a quick snapshot of the programs we're a part of and their overall health. Reporting is good for the metrics we need, but I would love more advanced reporting at some point and to see where we send the most traffic from - social, website, etc.
Webtrends has its work cut out for itself considering you have the behemoth Google Analytics and Google Analytics Premium having a strong offering and brand recognition for the price of free. After reviewing the paid service I'd suggest you start off with GA as a cheaper alternative that is just as robust, if not much more flexible in regards to the reporting and goal tracking needs for our company.
We have had the option to keep up with our snap rates and have brought in a lot of cash by this setup.
Accomplices like PartnerStack in view of the straightforwardness with which they can get their installments and the straightforwardness with which they can follow the progress of their references.
Webtrends has had a positive impact on site visitation because it allowed us to understand the sources by domain for site traffic and find out ways to increase visits from those domains.
Webtrends has also allowed us to understand areas of optimization on the site, which has had a positive impact on the overall user journey on the site, likely leading to longer site duration and engagement.
