ExpressionEngine is a content management system from EllisLab in 2002, a successor to pMachine Pro, a blogging system, which is written in object-oriented PHP and uses MySQL for data storage. ExpressionEngine is their flagship Content Delivery Platform.
$249
per year
Intuit Mailchimp
Score 8.3 out of 10
N/A
Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
ExpressionEngine is a very powerful and flexible content management system. It can handle a simple small business website all the way to a large corporation's website. If you are a business with multiple websites ExpresionEngine can handle that as well with it's Multiple Site Manager. I think ExpressionEngine would be less appropriate for a global large scale business with a magnitude of sites with different regions and languages.
For any E-commerce related needs, like you need to see a list of customers who have added products to cart but did not purchase, this can be done really easily, but if your e-commerce provider provides integration, then it is best suited. Most of the systems in the Market provide out-of-the-box integration. Their API is also very easy it can be integrated to any language. You can integrate it into your custom developed system and use the features, like adding customers to specific lists. Also, if your lists become really big, then their system can get a bit slow to respond via API, so you might need a strategy for how you are gonna fetch the data using API.
Content structuring. You can set up channels and fields to hold just about any kind of information imaginable; text, images, videos, numbers, code, etc. You can structure this information any way you want and in any order. You literally create your own information database just the way you want it using a clear, easy online interface.
Template system. Utter freedom. Need I say more?
Exensible. There are a lot of add-ons, extensions, and other external modules that extend the core functionality of ExpressionEngine. Need a user management system? Check out the User module at http://solspace.com.
Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
For me, one of the greatest strengths of ExpressionEngine is also one of their weaknesses. There are so many add-ons available (some free, some not) for ExpressionEngine to allow you to do just about anything you want. However, the more add-ons that you use the more you have to deal with when performing updates. For instance, is the add-on compatible with the new version of ExpressionEngine - or even another add-on? What if that add-on gets abandoned by the developer - is there another that can perform the same functionality?
I think that ExpressionEngine needs to offer more out of the box than it does. Yes, you can get add-ons for just about anything but this adds to the cost. I have a list of add-ons that I use on almost every site which can raise the cost of getting started with a new site by $100-300. So add that to the cost of a license and you're at $400-600 and you haven't even started working on it yet. For instance, I shouldn't have to buy an add-on to allow me to customize the menu for my end-users.
The membership management feature is seriously lacking. Fortunately, there are add-ons (for an additional cost) to allow you to manage things better.
I'm satisfied with the way that my site runs on EE. My primary concern is that support is now a profit center for EE's publisher and so they've consequently gutted their community support boards. However, a good EE community is developing at StackExchange. At this stage, I don't think that EE is a good choice for an individual site owner. WordPress or SquareSpace would be a better choice unless you have a budget for support.
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
ExpressionEngine is very powerful and flexible. With this flexibility comes a bit of a learning curve. There are some great online resources for getting up to speed with EE, but the control panel can be a bit daunting. A lot of EE's installation process involves settings, configurations and flipping of switches. It is tedious, but well worth it as you ultimately have a very robust, secure and scalable CMS. Also, as of version 2.9.2, the control panel isn't responsive natively. You'll want to have a big enough screen to see the full control panel UI. Personally, I think the control panel would benefit from a major overhaul. It would be nice to see the colors and UI controls "modernized" and be able to more effectively customize the layout. Yes, some of this is built-in, and there are third-party add-ons to help, but maybe we'll see more refinement in future versions.
The interface is a bit complicated, and I need to spend some time to learn new functions and understanding how it works. I don't like working with email templates because of the limited customization options. However, functions like AI for generating emails, segmentation, and analytics still work well and are very useful.
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
The admin section would slow to a crawl the larger the tag section grew. There were many areas where better pagination would've helped improve performance. Nothing complicated, which made the lag so frustrating
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
I have personally never found any complications when trying to receive support from EllisLab in regards to ExpressionEngine when using the support plans they offer. I have always been responded to promptly and received satisfactory help with whatever my needs were in an extremely timely manner. This makes rating the support offered an easy job for me
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
After installing the system a few times, you can see a pattern of things that have to be done to work the way you want them (settings, paths, etc.). By knowing what you want, you can put together some scripts that prepare the file system for installation, adjust post installation configuration settings, and install initial templates.
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
ExpressionEngine is vastly more flexible than any other content management system I have used to date and the quality of the add-ons are significantly higher than what you find in other directories. The ExpressionEngine community is also very willing and helpful with if you have any questions or run into any issues.
I don't think they are comparable; we use Google Ads to put our website at the top of the list when someone googles certain words. We use meta business to manage our social media. Google aims to gain customers, while Mailchimp is used to interact with both existing and new customers.
Maybe it's scale-able from the content user perspective, but it was very limited from the programmers perspective. So many custom hacks were necessary that it reached a point it would be impossible to upgrade to a newer version
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Being able to be recognized as a leader within the ExpressionEngine development community has led to us being sought out by those customers seeking expert guidance.
We tend to specialize in using ExpressionEngine for our customers, so it has been easier to ramp new resources up on our development process, as well as be able to seek out independent experts to use as sub contractors or freelancers.
As we have been using ExpressionEngine almost exclusively for a number of years, we have built a reusable repository of proprietary code that makes our development process much more efficient and decreases the effort required for our projects.
One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
